Reading Time: 3 minutesNowadays, when people shop online, they use various websites and apps like YouTube, Discover, and Gmail to find information about products and brands. In fact, more than half of consumers use these platforms when they’re researching something new. When they discover something interesting, 91% take action immediately. Advertisers need to reach these potential customers when […]
Reading Time: 4 minutesKey Point: Mark Zuckerberg announced Threads, a new app from the Instagram team for sharing text. It offers a separate space for real-time updates and public conversations. Threads aim to expand Instagram’s features to text and create a positive space for expressing ideas. It allows you to connect with friends and creators who share your […]
Reading Time: 3 minutesTake your business and products to the next level with Google’s upgraded Merchant Center Next! Now one can easily handle and promote your business and products on Google, both in-store and online, through the upgraded features of Merchant Center Next. It’s now even simpler to manage and advertise your business on Google. You can try […]
Reading Time: 3 minutesThe way digital marketing works is changing. Now, there are more tools that use AI to get better results. One of these tools is called Search with broad match and Performance Max campaigns. These tools work together to make your ads more effective on Google. Google listened to your feedback and understands that you want […]
Reading Time: 2 minutesIn July 2022, Gmail, the email client operated by Google, introduced multi-send functionality, enabling users to send mass emails efficiently. Building upon this advancement, a few months later, Google announced the inclusion of mail merge tags, which streamline the process of sending bulk emails with personalized parameters such as @firstname, @lastname, @email, and @fullname. Earlier […]
Reading Time: 2 minutesKey Points: Facebook and Instagram use AI systems to personalize content for their billions of users. To increase transparency and user control, Meta (formerly Facebook) is introducing system cards that explain how AI ranks content and shares information about predictive models. They also use signals to identify and remove harmful content but avoid disclosing exploitable […]
Reading Time: 3 minutesGoogle unveiled a groundbreaking approach to Google Ads App Campaigns, leveraging the power of Artificial Intelligence (AI) to ensure optimal engagement across Google’s expansive network. Brace yourself for the ultimate app revolution, as Google enhanced your reach and empowers users to discover thrilling new apps. Here are some ways Google is expanding its reach across […]
Reading Time: 3 minutesFacebook is expanding its Ads on Reels program, allowing more creators to earn money by sharing engaging public reels. The program is being extended to thousands of creators on Facebook and will soon be tested on Instagram as well. The payout model is changing to be based on the performance of creators’ reels rather than […]
Reading Time: 3 minutesThe introduction of Store sales reporting and bidding in Google Ads Performance Max campaigns empowers advertisers with the necessary tools to accurately gauge total sales regardless of the customer’s preferred shopping channel. This enables them to optimize their bids specifically for in-store revenue. Today, customers engage in shopping activities through various channels such as the […]
Reading Time: 3 minutesGoogle Revolutionizes User Experience in Ads with Innovative Designs! A few months back on March 2, 2023, Google just increased the excitement of the digital world by unveiling their groundbreaking announcement, stating that they were testing new designs for Google Ads based on user feedback regarding navigation and overall user-friendliness. The testing phase consisted of […]
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