Reading Time: 2 minutes Digital Marketers now know more about their customers and how well their Paid Advertising campaigns are doing than ever before. Google Analytics 4 allows marketers to use third-party groups of people in Google Ad Manager. By accepting a third-party group (cookies that match the characteristics of your website visitors, purchased from an external data provider), […]
Reading Time: 3 minutes Microsoft Advertising helps us to use AI to save time and improve business. They introduced Performance Max, an automated ad campaign that creates the best combinations for reaching and converting customers across the network. Clients can set goals, and provide assets, and Microsoft AI handles the rest. PMAX is now available worldwide for testing. Microsoft […]
Reading Time: 2 minutes Google has added a new feature that helps businesses improve how they show their stuff to users. Now, they can put together pictures, videos, and text to make things more interesting. With this feature, called Google Performance Max Campaign, you can mix products together and make sets for ads or show products for free. These […]
Reading Time: 3 minutes Welcome back to our Weekly Update Roundup#3! This week, Google has some exciting updates for its products. Google Workspace now offers new features to improve team collaboration and communication, making everyone more productive! 1. Use companion mode to check in to a Google Meet conference room, so everyone can know you by name Rollout Date: […]
Reading Time: 3 minutes Instagram Reels templates make it simple to create awesome reels by using elements from reels you already like. Just add your own videos and photos to save time and add your own creative touch. Today, Instagram has some exciting updates to Reels templates that will make it easier for you to find ideas and create […]
Reading Time: 4 minutes Key Takeaways: Video is really important on Facebook. People have been able to post short videos on their Feeds since 2007. Nowadays, Facebook has different types of videos like Reels, long-form videos, and Live videos. These videos attract people to Facebook because they can watch videos about things they enjoy, learn about new stuff, and […]
Reading Time: 4 minutes Welcome to our Weekly Update Roundup#2 on Google’s Upcoming Updates! This is the place to be if you want to know all the new things happening at Google. This week, Google has some exciting updates for its different products. Google Workspace now has new features that help teams work together better and communicate more effectively, […]
Reading Time: 4 minutes The new updates have some cool things like being able to save and change conversation threads, share code in more ways, share answers, use pictures to give instructions, listen to answers, and adjust how we respond. Google is making Bard available in more countries and languages and introducing many new features. Google is very excited […]
Reading Time: 4 minutes In July 2023, Microsoft Advertising launched some exciting updates. Predictive targeting enables advertisers to reach the right audience at the perfect moment. Enhanced RSA functionality simplifies ad creation, while new generative AI features spark creative ad ideas. In the last month, Microsoft Advertising shared some news about advertising features for July 2023. They introduced a […]
Reading Time: 2 minutes Gen Z is a major online consumer group, and understanding what content engages them is crucial for advertisers. Google Ads has launched the Gen Z Music lineup, a new tool that helps marketers better connect with young people. The paid-for feature is now available globally to assist advertisers who would like to increase their appeal […]
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