Google is offering some new upgrades to help advertisers make their ads work better and get more value from their campaigns. These upgrades are called Dynamic Search Ads (DSA) and Google Display Ads (GDA). PPC Experts & Advertiserscan choose to use these upgrades or stick with their current setup—it’s up to them.
If they decide to use the upgrades, they’ll be able to use a special tool to do it. Each upgraded campaign will have its own separate setup, but it will learn from the previous campaigns to keep things consistent.
These upgrades are great because they allow advertisers to combine different types of ads and strategies into one unified campaign called Performance Max Campaigns. This should help them get better results and improve their Return on Investment (ROI). It also gives them more ways to optimize their ads across different platforms and channels.
The upgrades come with a bunch of useful tools and features that can make campaigns perform better and give users a better experience when they see the ads.
This includes:
Inventory-aware ad serving: This feature makes sure that product pages that are currently out of stock won’t show up in Search. It does this automatically by considering the product inventory, and you don’t have to do anything extra.
Finding more converting search queries: Google PMax AI uses the campaign’s creative materials to identify search queries that are more likely to lead to conversions. This is especially useful for brands with landing pages that have limited content.
More control: Google has confirmed that the text assets you create will soon be visible in the asset reporting table. This is beneficial for advertisers because it allows them to easily delete text assets whenever they want.
Better User Serving Intent: With automatically created assets, Google PMax Campaign can customize Search ads to match what consumers are looking for more effectively.
Better insights: Google is adding more search categories and the option to apply date ranges for deeper insights. Advertisers will also be able to download these insights through the Google Ads API soon.
Google’s Key Highlight:
According to Google, when advertisers switch their DSA campaigns to Google PMax Campaign, they experience an average boost of more than 15% in the number of people taking action (conversions) and the value of those actions, all while keeping the cost per action similar. Similarly, when they upgrade their Google Display campaigns to Google PMax Campaign, they see an average increase of more than 20% in conversions, and this improvement remains even if the brand already has a Google PMax campaign running.
If you have any questions or worries about upcoming changes from Google PMax Campaign, feel free to ask by leaving a comment below.
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Microsoft Advertising helps us to use AI to save time and improve business. They introduced Performance Max, an automated ad campaign that creates the best combinations for reaching and converting customers across the network. Clients can set goals, and provide assets, and Microsoft AI handles the rest. PMAX is now available worldwide for testing.
Microsoft wants to assistPPC Experts and Advertisers in reaching more customers and saving money. They aim to achieve this by making PPC Ads more effective with their new Performance Max Campaign.
Performance Max Campaign’s main advantages are:
Show eye-catching ads everywhere: With the Performance Max Campaign, Microsoft will display attractive ads on platforms like Bing, AOL, Yahoo, MSN, Edge, Outlook, and others.
Reach the right audience: By using AI, your ad campaign will smartly show the most suitable ads to the right people.
Make things easier: PMAX automates tasks, saves time, and provides helpful reports for your campaigns and assets.
What you’ll need to set up a Performance Max Campaign?
If you want to track how well your ads are doing and if people are buying or completing specific actions on your website, you need to set up Conversion Goals using Universal Event Tracking (UET) tag or track offline conversions. If you’re using the Maximize Conversion Value bid strategy, you also need to enable revenue tracking.
If you want to create Product Ads, you need to have a store in the Microsoft Merchant Center. You can make one directly in Microsoft Advertising online or import it from the Google Merchant Center. Once your store is ready, you also need to have an active feed
Track Conversions: After setting up conversion tracking, choose the most important goals for your business and assign values to each conversion.
Budget and Bid Strategy: Decide on your daily budget and choose one of two bid strategies:
Maximize Conversion Value: This aims to get the most value from the conversions received, and you can add a target return on ad spend (tROAS) for more control.
Maximize Conversions: This focuses on getting as many conversions as possible within your budget, and you can add a target cost per acquisition (tCPA) for better management.
Final URL Expansion: Keep this setting on to direct traffic to relevant landing pages based on the user’s search intent and generate additional assets that match your landing page content.
Add Assets: Include various high-quality text and image assets with different lengths and aspect ratios to maximize your campaign’s reach.
Add Audience Signals: Providing more inputs to Performance Max will improve the campaign’s targeting and potentially increase conversions.
Important Note: It usually takes less than a week for your ads to start running after creating the campaign, but it can take up to 10 days in some cases. The campaign will then enter a learning period, which typically lasts up to 2 weeks during beta. If the learning period is longer, contact your Microsoft Account Team or Support for assistance.
Want to try PMAX?
Contact your Microsoft Account Team or Support to see if you qualify. To get started easily, use the Google Import tool with a few clicks. It will import your Google Performance Max campaign and turn them into Microsoft PMAX campaign drafts.
Please note that if you’ve previously used the Google Import toolto bring in Performance Max campaigns such as Smart Shopping Campaigns, Local Inventory Ads, or Dynamic Search Ads, those campaigns will be upgraded once you’re part of the beta, giving you access to the new Performance Max capabilities.
Microsoft values your feedback as Microsoft introduces this new campaign type. Your input will help the team prioritize features that can best support your success.
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Google has added a new feature that helps businesses improve how they show their stuff to users. Now, they can put together pictures, videos, and text to make things more interesting.
With this feature, called Google Performance Max Campaign, you can mix products together and make sets for ads or show products for free. These sets let you connect products with your pictures, videos, and text.
Although Google is planning to share this feature with all PMax advertisers later on, for now, it’s still in a testing phase, and they haven’t announced exactly when it will be available to everyone.
Importance & its Workings:
When we group products and assets together, it makes it easier to list and display them, saving you time and money. This can also make product information better, leading to improved product performance, more customer interest, and a better shopping experience.
Collections can have up to 100 products in them and are only for local products sold within Google Performance Max Campaign for store goals.
If you can sign up for Collections, here’s how to create a feed in Merchant Center:
Log in to your Merchant Center account.
Go to the “Products” section.
Click on “Feeds.”
Choose the “Collections Feeds” tab.
Click the “+” button to add a new feed.
Pick the places where you want your collection to show up.
Give your collection feed a name.
Decide how you want to upload your collection, and then follow the given instructions for that method.
Google hasn’t released its Collections feature to a larger audience or in other countries yet, and they haven’t announced what they’ll do with it in the future.
Right now, the feature is still being tested, and Google isn’t letting customers use it yet.
But, it’s a good chance for local marketers who qualify to reach more people in their area.
To know what’s going on, check out our website for the latest news about Google Ads, Facebook Ads, and PPC Services.
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This week, Google has some exciting updates for its products. Google Workspace now offers new features to improve team collaboration and communication, making everyone more productive!
1. Use companion mode to check in to a Google Meet conference room, so everyone can know you by name
Rollout Date: Monday, 24th Jul 2023
When you attend a virtual meeting from a conference room, the problem is that people are recognized by the room’s name and not their individual names. But now, Google Meet has introduced a new feature called “companion mode check-in.” With this feature, if you join a meeting from a conference room, you can use your own personal device to check in to that particular room. This way, everyone in the meeting can see the names of the individuals present in the conference room instead of just the room’s name.
2. AppSheet Core licenses will be included by default for more Google Workspace editions, along with a new Admin security setting
Rollout Date: Tuesday, 25 Jul 2023
AppSheet Core is now included for more Google Workspace editions, making it accessible to more users. Certain editions already had it included. Domain verification is required. Admins can control usage and data sharing with a new setting.
3. Paid appointment bookings now available in Google Calendar
Rollout Date: Thursday, 27 Jul 2023
Google Calendar is making appointment scheduling even better! They have a new feature where you can now offer paid appointments. If you provide appointments, you can connect your Stripe account to Google Calendar and set a price for your services. People who want to book your appointment will visit a booking page, pick the time they want, and pay using their credit card. Learn more about the Paid appointment bookings now available in Google Calendar
We hope to have provided you with insightful updates.
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Instagram Reels templates make it simple to create awesome reels by using elements from reels you already like. Just add your own videos and photos to save time and add your own creative touch.
Today, Instagram has some exciting updates to Reels templates that will make it easier for you to find ideas and create fun reels that people will love to watch.
Get ideas for your next Instagram Reels:
Instagram Reels made it easy for you to find inspiration for your next video by introducing a new and improved Template Browser. This browser lets you explore different templates based on categories like Recommended, Trending, and templates or audio you’ve saved.
Open your camera gallery by tapping the image in the lower-left corner of the screen.
Select “Templates” from the options.
Alternatively, you can also find the Template Browser through the Reels Tab by tapping on the camera icon and then selecting “Templates.”
Do you like a design that you see? Just tap the “Use Template” button to begin using it. You can also check out how others have used templates from your favorite creators by tapping the “Template by” button. It will show you examples of how people got creative and added their personal touch.
Make fun and interesting Instagram Reels with just a few taps:
We’re improving the way you make and edit videos with ready-to-use templates, making your videos look better with just a few taps.
When you use a template, the sound, number of video clips, their length, and special effects will be added automatically.
Soon, Instagram will also add text and transitions used in the original video automatically. You can customize the templates by adding or removing clips, changing the timing of each clip, or editing anything that’s already there.
If you want to follow a trend or make a cool video to show your creativity, Instagram Reels templates can help you get started quickly and easily.
Meta is constantly trying to make your Instagram Reels experience better. Instagram will keep adding more to the Instagram Reels templates so that creating and sharing fun videos on Instagram becomes even more enjoyable for you.
Instagram is eagerly awaiting your valuable feedback as it constantly strives to develop innovative features and foster exciting connections on its platform.
If you have any concerns or questions about the new update for Instagram Reels, share your thoughts by leaving a comment below.
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Facebook has introduced some updates that allow you to use the same editing tools as Reels to create exciting videos for your Facebook Feed.
The Video tab is now the main place to find all types of videos on Facebook, such as Reels, longer videos, and Live content.
Facebook has also made it simpler to discover videos on popular subjects and trends. You can now easily interact with recommended Instagram Reels directly on Facebook.
Video is really important on Facebook. People have been able to post short videos on their Feeds since 2007. Nowadays, Facebook has different types of videos like Reels, long-form videos, and Live videos. These videos attract people to Facebook because they can watch videos about things they enjoy, learn about new stuff, and connect with others who have similar interests.
Facebook is still putting a lot of effort into video, so Facebook wants to tell you about the newest ways Facebook is making it easier for people to make, discover, and interact with videos on Facebook.
Facebook makes video editing easier
Creating videos on Facebook just got easier! Facebook added more editing tools to Reels in your feed, making it simple to make awesome videos. You can express yourself in new ways with our video editing tools, whether you’re sharing with friends or reaching people with similar interests. Here’s what’s new:
Seamless editing: Combine audio, music, and text in one place to create the perfect reel. Now available on Meta Business Suite too!
More clip editing options: Speed up, reverse, or replace clips to add creativity to your videos.
Enhanced audio: Add music, audio clips, record voiceovers, and reduce background noise.
Plus, you can now upload HDR videos from your phone to Reels, and they’ll play in full HDR quality. Facebook is working on bringing HDR support to all our apps. Enjoy editing your videos with these exciting updates!
All Videos in One Place on Facebook
Facebook has created a Video tab where you can find all types of videos in one place. It suggests popular reels, long videos from top creators, and live content. The tab has a personalized feed for scrolling through different videos, and there are new sections for quickly accessing recommended short videos. You’ll soon find the Video tab in the shortcut bar of the Facebook app on iOS and Android.
Discover Popular Videos on Facebook
Facebook made changes to the way you can explore videos, so it’s easier for you to find and explore popular video topics. Just tap the search icon in the Video tab to access Explore. There, you’ll discover a wide range of reels, longer videos, and live videos that are all about interesting and relevant subjects. Our team of humans and smart machines work together to pick out the most popular topics and videos, so Facebook can show you the ones Facebook thinks you’ll love and find captivating.
Engage with Instagram Reels on Facebook
You can now watch Instagram Reels on Facebook, which is helpful for Instagram creators who don’t use Facebook. It allows more people to see their content and combines the best of Instagram and Facebook Reels in one location.
On Facebook, you can now watch recommended Instagram Reels and leave comments without having to switch between apps. To begin, you can link your Facebook and Instagram accounts in the Accounts Center. This makes it simpler to connect with the things and people you care about, regardless of which app you prefer to use.
This is only the start. Facebook will keep making more tools for people who create things, so they can show themselves, gather fans, and make money. Facebook also improves the features that help you find what you like and customize your experience, giving you more control.
Facebook aims to gather constructive feedback by introducing these updates to researchers during the early stages of development. This approach enables Facebook to refine and improve its tools to better meet the needs of researchers.
Stay tuned to get new updates and news regarding Meta, Facebook, andPay per click ads.
Welcome to our Weekly Update Roundup#2 on Google’s Upcoming Updates!
This is the place to be if you want to know all the new things happening at Google. This week, Google has some exciting updates for its different products. Google Workspace now has new features that help teams work together better and communicate more effectively, making them more productive.
1. Improved meeting room suggestions in Google Calendar
Rollout Date: Monday, 17 Jul 2023
Previously, there were two room suggestion types based on Google Calendar settings: frequently used rooms and structured meeting rooms based on attendees’ preferred locations. Now, these options are combined to optimize meeting rooms, considering user working locations. If location data is unavailable, frequently used rooms will be suggested.
Google recently made enhancements to the formatting and customization options for tables of contents in Google Docs. Google also reorganized the table properties sidebar. Now, Google is introducing improved table positioning options for documents in page format. These new features give you more flexibility and control over table layouts in Docs. You can drag tables to place them exactly where you want, wrap content around tables with specified wrap direction and margin, set fixed positions for tables, and use quick layouts to move tables to preset positions on a page instantly. Furthermore, we’ve improved the import/export of Word documents with tables to ensure consistency in your documents.
3. Easily conversion of emails & links into smart chips in Google Sheets
Rollout Date: Wednesday, 19 Jul 2023
Now, you can turn a link into a smart chip in Google Sheets by simply adding the link and pressing the tab key. This feature is useful when you want to copy and paste email addresses, links to Google Drive files, Google Maps places, or YouTube videos into your Sheet. Learn more about inserting smart chips in your Google Sheets.
4. Google Sheets is now integrated with mail merge in Gmail
Rollout Date: Wednesday, 19 Jul 2023
Last year, Google made it simpler to send separate emails to multiple people through Gmail with the introduction of multi-send. Google also added the option to personalize these emails using tags like @firstname and @lastname.
Today, Google is thrilled to share that mail merge in Gmail’s web version will now support Google Sheets. This means you can connect a Sheet with up to 1,500 recipients and use any data column from your Sheet as a mail merge tag.
5. Paid appointment bookings now available in Google Calendar
Rollout Date: Thursday, 20 Jul 2023
In simple terms, Google is making the appointment scheduling feature in Google Calendar even better. Now, Google is adding the option for appointment providers to charge a fee for their services. They can connect their Stripe account (a payment processing service) to Google Calendar and set a price for their appointments. People who want to book an appointment will go to the booking page, pick a time that works for them, and provide their credit card details.
The new updates have some cool things like being able to save and change conversation threads, share code in more ways, share answers, use pictures to give instructions, listen to answers, and adjust how we respond.
Google is making Bard available in more countries and languages and introducing many new features. Google is very excited about this expansion, calling it the biggest one yet. They say Bard is now accessible in most parts of the world and supports the most commonly spoken languages.
More people can use it
Google Bard can now be used by people who speak over 40 different languages, such as Arabic, Chinese, German, Hindi, and Spanish. It is also available in more countries, including Brazil and across Europe. Europe has been a challenging area for launching AI technology, but Google was able to expand there because of its commitment to involving the community in discussions about AI principles and responsibilities.
Google has introduced some new things to Google Bard:
These include the ability to stick to important conversations and give them new names. You can also now send code to different locations, easily share answers, and use pictures as prompts.
Make important conversations easy to find: Google has added a feature that lets you pin and rename your past conversations, so you can quickly locate them. When you start a conversation, you will see options to pin it, give it a new name, and view recent conversations on the sidebar of Bard.
Export your code to more places: Now, Google allows you to export the code generated by Bard to additional platforms, such as Replit for Python code. This expands on the previous option of exporting to Google Colab.
Share your answers: In Bard, you can now share your responses and answers with others by using shareable links. This way, you can easily exchange information with others.
Use images in prompts: Just as Google promised at their event called Google I/O, you can now include images in your prompts with the help of Google Lens integration in Bard. Users can upload images along with their prompts, and Bard will analyze the photo to provide assistance. Currently, this feature is available in English, but Google plans to expand it to other languages soon.
Listen to Bard’s responses: Google Bard can now also listen to Bard’s responses. This can be helpful for people who want to learn the correct pronunciation of a word or listen to a poem or script. You will find a new sound icon on the responses, allowing you to listen to them.
Adjust Bard’s responses: Additionally, you have the option to change the tone and style of Bard’s responses. There are five different options to choose from simple, long, short, professional, or casual. You can select the desired tone from a new drop-down menu. This feature is currently available in English.
Next time you have a small idea or a big plan and need to think about it, try using Bard. It has everything you need to make your idea real, and you might even discover a completely new idea along the way. Bard, along with other AI tools like ChatGPT and Bing Chat, has shown itself to be extremely helpful for generating content. The new features will make Bard even more powerful, and more people will be able to use them because they will be more widely available.
Take a look at Google’s blog post to learn more about the new things you can do with Google Bard.
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In July 2023, Microsoft Advertising launched some exciting updates. Predictive targeting enables advertisers to reach the right audience at the perfect moment. Enhanced RSA functionality simplifies ad creation, while new generative AI features spark creative ad ideas.
In the last month, Microsoft Advertising shared some news about advertising features for July 2023. They introduced a tool called Predictive Targeting, which uses artificial intelligence to help ads get more people to buy things. They also made Property Promotion Ads include vacation rentals.
Microsoft wants to help PPC Experts/Advertisers reach more customers and save money by making their PPC ads more effective.
1. Predictive Targeting for Audience Ads
Microsoft Advertising has come up with a new advertising tool called Predictive Targeting. This tool uses artificial intelligence and machine learning to find and reach new groups of people who are likely to be interested in the ads. It can help advertisers save time and make their campaigns more effective.
Even though Predictive Targeting can be used alongside existing advertising strategies, there are a few things to consider. One drawback is that advertisers may have less control over who sees their ads. There’s also a risk of wasting money on ads that reach the wrong audience, which could harm the brand’s reputation.
2. Improving RSA with the Strength of Generative AI
Microsoft Advertising is working on making advertising better with artificial intelligence (AI). One exciting development in this area is called responsive search ads (RSA).
Now, when you create or edit RSA, Microsoft is using AI to suggest headlines and descriptions for you. These suggestions are based on your website’s address and are organized neatly, of better quality, and more varied.
When you are making your ad, you can choose from several suggested headlines and easily use multiple suggestions with just one click.
These suggestions are also available in 35 different languages. The system can automatically detect the language of your website and provide recommendations accordingly.
Responsive search ads automatically create relevant ad content for your audience, saving you time. Enable auto-generated assets to see these ads in action and easily identify which parts were generated automatically. IF functions, coming soon, allow you to customize ad content based on device and target audience, eliminating the need for separate campaigns. This ensures your ads are specific and personalized, delivering the right message to the right people. Contact your account team or support for early access.
4. Multimedia Ads in DSA Groups Made Easy with Automation
Multimedia ads can make your brand stand out, and Microsoft has some exciting news! You can now use your website content to create amazing automated multimedia ads in DSA ad groups. This means you can overcome the challenge of reaching a large audience by using AI to generate and update visually appealing ads based on your website’s content. You can also use our models to make sure your ads perform at their best.
5. Property Promotion Ads Now Include Vacation Rentals
Microsoft has improved Property Promotion Ads for travel advertisers. These ads showcase vacation rentals and hotels, offering more options on Microsoft platforms. With engaging visuals and customizable features, these ads drive bookings and save advertisers time through the Microsoft Hotel Center.
6. Improvements to Universal Event Tracking
In late May, Microsoft let you know about some new features for your Universal Event Tracking (UET) tag. Microsoft has been working hard to make this dashboard even better, and Microsoft has two more improvements to tell you about:
Find your UET tag dashboard in campaign settings.
Testing your UET events is now easier: You can now check and test your UET tag in real-time to make sure everything is working correctly. This helps you troubleshoot any issues and ensure success.
The longer time period for looking back at performance: The UET overview tab now allows you to see the performance of your tag over a longer period of time. This includes various aspects like events, parameters, and event types.
7. DDA Reporting Becomes Available
Microsoft now offers model comparison reporting, allowing you to understand the impact of each ad interaction on your conversion path. Microsoft’s advanced machine learning DDA model calculates the actual contribution of each ad interaction, different from the previous Last Click Attribution model. Access the report under Reports > Default Reports > Performance > Conversion Model Compare. Analyze data by keyword with various metrics
8. Removal of Old Keyword Planner Features
Finally, Microsoft will be removing some old and rarely used features from Keyword Planner because they are outdated and no longer work with our system. These features include GetKeywordCategories Service Operation, GetKeywordDemographics Service Operation, GetKeywordLocations Service Operation, GetKeywordIdeaCategories Service, as well as the Product Category feature. The removal will happen on August 21, 2023.
Make Microsoft Advertising Better
Microsoft Advertising recently shared some exciting news that shows their dedication to creating a better and smarter advertising system.
Advertisers can expect ongoing enhancements in targeting, stronger analytics, and easier processes. They can also help by providing feedback to contribute to these improvements.
We aim to deliver informative updates that offer valuable insights.
Keep yourself updated by exploring our website, where you’ll find a wide range of news topics covering Google Ads, Facebook Ads, Microsoft Ads, and PPC Ads.
If you have any concerns or questions about the upcoming updates from Google, Microsoft, Facebook/Meta, and LinkedIn, we invite you to share your thoughts by leaving a comment below.
Your feedback is highly valued, and we’re eager to hear you.
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Gen Z is a major online consumer group, and understanding what content engages them is crucial for advertisers. Google Ads has launched the Gen Z Music lineup, a new tool that helps marketers better connect with young people.
The paid-for feature is now available globally to assist advertisers who would like to increase their appeal to 18- to 24-year-olds.
Why is this important?
Google has identified that the music favored by Gen Z plays an important role in shaping today’s culture. By finding out what songs are trending and allowing advertisers to have their campaigns displayed near media that uses the music this cohort has on repeat, brands will be seen at the forefront of culture.
How does it work?
The Gen Z Music lineup feature uses data from audio, long-form, and YouTube Shorts to identify trending music. It follows these steps:
The Gen Z Music lineup identifies trending songs amongst 18- to 24-year-olds using regularly refreshed data across audio, long-form, and YouTube Shorts.
Google AI then uses this data to package relevant music videos into the Gen Z Music lineup.
Marketers then have the option to buy the lineup.
Upon purchasing the lineup, advertisers’ campaigns will then be served alongside content that plays the identified trending songs.
What has Google said about this?
Brian Anderson, Google’s Global Head of Music and Audio, released a statement via the Google Ads Help newsroom. He said:
Gen Z plays a huge role in shaping the cultural zeitgeist. And this largely happens on YouTube, where Gen Z music fans discover, consume, and participate in music across multiple formats.
Now Google is helping advertisers align their brand with the music Gen Z audiences (18-24) love on YouTube with the new Gen Z Music lineup.
In summary, the Gen Z Music lineup is a new tool from Google Ads that help marketers better connect with young people by targeting their campaigns to music that is popular with Gen Z. This is a valuable tool for advertisers who want to reach this important demographic.
The Gen Z Music lineup is available now globally through Google Ads.
Check Google’s blog post to discover more ways advertisers will soon be able to reach
Gen Z.
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