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As we begin a new and exciting week, Google has brought us some great new changes to help us with our work and working together as a team. We’re excited to share with you three really cool new things that have been added to Google Docs, Gmail, and Chat. These updates to Google Workspace will make using these tools better and help you get your work done more easily and quickly!

So, get ready to test out the newest improvements and have a smoother and better time using these digital tools:

1. Addition of line numbers to Google Docs

Rollout Date: Monday, 7 Aug 2023

Google has made Google Docs even better by adding more ways to control how your document looks. Now, Google will be introducing a new feature: line numbers. These numbers show up next to each line in your document when you’re viewing it like a book.

You can choose where these numbers appear – on the whole document, just one page, or a particular part. And guess what? These numbers stay there even when you print your copy. This is helpful when working with others on a big or tricky document. You can easily talk about specific parts using these line numbers.

2. Negotiate time directly in Gmail to schedule meetings faster

Rollout Date: Wednesday, 9 Aug 2023

Google will be adding a feature to Gmail that helps you find the best times for one-on-one meetings. This is useful when scheduling with customers, partners, or people whose calendars you can’t see.

While writing an email, you’ll see a new calendar icon where you can:

• Show when you’re free: Your calendar pops up on the side, so you can pick and add possible meeting times to the email. The recipient can choose one and get a calendar invite.

• Make an event: Quickly set up a meeting and share the details in the email. The event info is inserted in the email, making it easy to share. This used to be in a menu at the top.

3. In-line replies are now available within announcement spaces in Google Chat

Rollout Date: Monday, 14 Aug 2023

A few months ago, Google made it possible for people in charge of spaces to set up special places where they can share important news with their group. These special places are meant for one-way communication using Google Chat. Now, Google will be making it even better by adding a choice to let people in the space reply to or talk about the news that’s shared.

We hope we’ve given you useful information about upcoming changes in Google Workspace.

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If you have any questions or concerns about Google’s future updates, please leave a comment below.

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Welcome to the August version of the Microsoft Advertising product summary. Last month, Microsoft Advertising honored its partners, and now it wants to go over and share some important updates about it products with Google & PPC Ads Experts. 

1. Microsoft Advertising’s Performance Max is now in open beta: 

Microsoft Advertising has something exciting called Performance Max (PMAX). It’s a new kind of campaign that uses automation to make your ads even better by combining creative ideas and targeting strategies. And the good news is that it’s now available for everyone to try in open beta, no matter where you are in the world!

If you want to give Performance Max (PMAX) a shot, there are a few things you need to do, like making sure you have conversion signals. But don’t worry, you can find more details in the blog mentioned above. And if you need help or have any questions, just reach out to your Microsoft Account Team or Support. Happy advertising!

2. Change of plans to UET web insights rollout

Microsoft has an important update about a previous blog post. The initial plan was to automatically introduce a new feature to advertisers using UET on July 17, 2023. However, Microsoft changed its plans. Instead, Microsoft want to gather more feedback from users. So, Microsoft will first test this feature as a trial in Microsoft Advertising online. Advertisers can choose to participate in this trial from July 25, 2023, onwards. The automatic activation of this feature will happen later, depending on how successful the trial is.

3. UET insights are now accessible

To get started, go to your UET dashboard by clicking on “Tools” and then “UET tag.” After that, select the right tag from the list on the left side. In the top bar, move your mouse over the “UET Insights” setting, and click on the pencil icon. A pop-up will appear (you can see an example image). Switch on the “UET Insights Enabled” option and click on “Save.” If you have multiple tags and want to enable UET Insights for all of them, go to the “All Tags” page, choose the tags you want, and click on “Enable Insights.”

4. Code-free conversions for Smart Campaigns accounts

Microsoft Advertising Smart Campaigns now offer an easy way to track your goals without using any complicated code. Instead of adding a code snippet to your website manually, you can simply choose the relevant buttons and start tracking conversions within minutes.

To use this feature, just tick the Enable Microsoft Clarity box when setting up your goals. Along with conversion tracking, you’ll also get valuable insights from Microsoft Clarity for free. This includes helpful information about how users behave and interact with your landing page after clicking on your ads. You can view session recordings, instant heatmaps, and an analysis dashboard to understand user engagement better.

5. Microsoft Audience Ads expanding to 58 new markets/regions:

Microsoft Advertising is expanding into new markets, which means more opportunities for you. In mid-August, Microsoft Audience Ads will become available in the following regions:

• In the Americas: Anguilla, Antigua and Barbuda, Barbados, Belize, Bermuda, British Virgin Islands, Greenland, Grenada, Guadeloupe, Jamaica, Saint Kitts and Nevis, Saint Lucia, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, Suriname, Turks and Caicos Islands, and the United States Virgin Islands.

• In the Asia-Pacific region: American Samoa, Christmas Island, Cocos (Keeling) Islands, Cook Islands, Macau, Marshall Islands, Nauru, Niue, Norfolk Island, Northern Mariana Islands, Palau, Pitcairn Islands, Samoa, Tokelau, Tonga, Tuvalu, Vanuatu, and Wallis and Futuna.

• In Africa: Benin, Botswana, Burkina Faso, Cameroon, Central African Republic, Comoros, Cote d’Ivoire, Djibouti, Eritrea, Faroe Islands, Gabon, Gibraltar, Guinea-Bissau, Mayotte, Niger, Republic of Congo, Rwanda, Senegal, Sierra Leone, Somalia, Tunisia, Uganda, and Zambia.

That’s all the exciting news for August. Microsoft will be back on September 5 after the Labor Day holiday in the US with more updates. 
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Google Merchant Center introduces a new policy targeting “automated content.” Reviews generated through automated programs or AI applications will be considered spam and violate the policy. 

Google also clarifies its existing Merchant Center policies and enforcement measures. While Google accepts AI-generated content if it adds value and isn’t for search manipulation, the question remains whether reviews require human input, making AI-generated reviews an exception. Further examination may be needed.

The announcement regarding this policy modification was officially made and thoroughly explained on Google’s platform. Google has also taken the initiative to provide additional clarifications concerning its other policies within the Merchant Center. Below are the details recently shared by Google:

• Spam Control: Please refrain from submitting reviews that contain irrelevant, repetitive, or nonsensical text. Any content with such characteristics should be marked as spam using the is_spam attribute in your feed.

• Safety Concerns: Reviews of regulated products that may cause damage, harm, or injury, such as guns, tobacco products, or regulated drugs, are strictly prohibited. Additionally, please avoid including content that depicts or encourages dangerous and/or illegal activities.

• Exclusion of Contact Information: To ensure user safety and privacy, please do not include phone numbers, email addresses, or URLs of other websites in your review content.

• Protection of Personal Information: Reviews containing personal information, such as full names, credit card details, national insurance numbers, or driving license information, are not allowed.

• Maintaining a Positive Tone: Offensive language, scenes of violence, personal attacks, defamatory content, or any form of profanity should not be present in your reviews.

• Transparency and Honesty: Please avoid submitting reviews that are paid for or lack authenticity. Reviews are most valuable when they are honest and unbiased, written by customers who genuinely made a purchase.

• No Illegal Content: Reviews containing or linking to unlawful content, such as the sale of prescription drugs without a prescription, illegal drugs, counterfeit products, or illicit weapons, are strictly prohibited.

• Malware and Phishing: Reviews with links to malware, viruses, or harmful software are not allowed. Content that interferes with the operation of networks, servers, or infrastructure is also prohibited.

• Respecting Copyrights and Trademarks: Reviews that infringe on others’ rights, including copyright or trademark violations, are not permitted.

• Originality and Attribution: Please refrain from submitting reviews that appropriate content created by others or involve plagiarism.

• No Sexually Explicit Material: Reviews containing sexually explicit material or the exploitation of children in a sexual manner are strictly prohibited. Such content will be reported to relevant authorities.

• Hate Speech and Extremism: Advocating against groups of people based on race, ethnicity, nationality, religion, disability, gender, age, veteran status, sexual orientation, or gender identity is not allowed. Violent language, terrorist content, or encouragement of extremist behavior is also prohibited.

• No Cross Promotion: Reviews should not include promotional content for unrelated websites, products, or services.

• Staying On Topic: Reviews primarily discussing topics unrelated to the product, such as shipping experiences, political controversies, attacks on others, or unrelated personal experiences, may be removed.

• Impersonation: Reviews from individuals claiming to be someone they are not will not be allowed.

• Language Policy: Reviews should be submitted in their original language. Google will display reviews in the original language with the option to translate for users.

• Avoiding Duplicate Content: Each review should appear in one feed only and not be duplicated in feeds from different retailers. If a review applies to multiple product variations, please include relevant unique product identifiers and URLs with the review. Retailers should not send syndicated content from other sources. Duplicate reviews in multiple feeds may result in blocklisting.

Google makes sure that content and reviews on its platforms follow the rules. They use both computer programs and real people to check this. Computer programs use smart algorithms to keep everyone safe. But sometimes, more complicated cases need human experts to review them because they require an understanding of the context.

If content or reviews break the rules, Google takes action. They might remove the rule-breaking content or review, give warnings, or even suspend accounts if the violations happen a lot. When a picture is flagged for breaking the rules, it will also block any related review content.

When using Google Merchant Center, be familiar with its policies and enforcement. If you include reviews in your feed, make sure they are not AI-generated or automated. If they are, add the is_spam attribute to these reviews.

We greatly appreciate your feedback and eagerly await your response.

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Google has introduced a new customer support feature on Google Merchant Center.

Making sure that customers have all the information they need for good service helps brands gain the trust of shoppers. When shoppers trust a brand, they are more likely to become loyal customers.

With this new tool, retailers can enter their customer support information and return policy.

Google Merchant Center can then share this information with shoppers, making it easy for them to access without leaving the program.

Many people get upset and unhappy when they can’t find customer support and returns information while shopping online. If they can easily search for these details in the Google Merchant Center, it makes their shopping experience better and helps them trust the brand more. When people trust a brand, they are more likely to buy things from them and keep coming back as loyal customers.

Here are simple instructions from Google on how retailers can add their customer support information:

• Go to the Google Merchant Center website and log in.
• On the Home page, find the “Add customer support info” section.
• Click on ‘Add info’.
• Enter the following customer support details:
• Customer service telephone number
• Customer service email address
• Customer service web page URL (a link to a customer service form)
• If your business offers live chat support, turn on the “Live chat support available” button.
• If your business has a chatbot for support, turn on the “Chatbot support available” button.
• After providing the information, choose your preferred contact method.
• When you’ve completed these steps, scroll down to the bottom of the page and click ‘Save’.

Google Says, It wants businesses to offer customer service information. They say it’s essential because it helps both the business and the customers. When customers have problems with a product or service, good customer service can assist them. This kind of support builds trust between the business and its customers. So, it’s important for businesses to let their customers know how they can get help when needed.

Read the Google Merchant Center customer support guide for more information.

Google Merchant Center has made a big change that helps businesses talk to their customers in a better way. Now, they have a new customer support feature. 

This update is really helpful because it gives quick help, solves problems faster, and gives personalized support. It’s a great improvement for businesses and their customers. 

So, you should use this update to make your business better and keep your customers happy for a long time.

Also, let us know about your business, and our team of PPC Ads Experts will assist you in growing it by creating effective plans.

In addition to that, we provide important services like Social Media Marketing, Instagram & LinkedIn Advertising Services, Website Design, Graphic Designing, and SEO Services, all aimed at making your business even more successful.