Blog

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Key Takeaways: 

• Facebook has introduced some updates that allow you to use the same editing tools as Reels to create exciting videos for your Facebook Feed.
• The Video tab is now the main place to find all types of videos on Facebook, such as Reels, longer videos, and Live content.
• Facebook has also made it simpler to discover videos on popular subjects and trends. You can now easily interact with recommended Instagram Reels directly on Facebook.

Video is really important on Facebook. People have been able to post short videos on their Feeds since 2007. Nowadays, Facebook has different types of videos like Reels, long-form videos, and Live videos. These videos attract people to Facebook because they can watch videos about things they enjoy, learn about new stuff, and connect with others who have similar interests.

Facebook is still putting a lot of effort into video, so Facebook wants to tell you about the newest ways Facebook is making it easier for people to make, discover, and interact with videos on Facebook.

Facebook makes video editing easier

Creating videos on Facebook just got easier! Facebook added more editing tools to Reels in your feed, making it simple to make awesome videos. You can express yourself in new ways with our video editing tools, whether you’re sharing with friends or reaching people with similar interests. Here’s what’s new:

Seamless editing: Combine audio, music, and text in one place to create the perfect reel. Now available on Meta Business Suite too!

More clip editing options: Speed up, reverse, or replace clips to add creativity to your videos.

Enhanced audio: Add music, audio clips, record voiceovers, and reduce background noise.

Plus, you can now upload HDR videos from your phone to Reels, and they’ll play in full HDR quality. Facebook is working on bringing HDR support to all our apps. Enjoy editing your videos with these exciting updates!

All Videos in One Place on Facebook

Facebook has created a Video tab where you can find all types of videos in one place. It suggests popular reels, long videos from top creators, and live content. The tab has a personalized feed for scrolling through different videos, and there are new sections for quickly accessing recommended short videos. You’ll soon find the Video tab in the shortcut bar of the Facebook app on iOS and Android.

Discover Popular Videos on Facebook

Facebook made changes to the way you can explore videos, so it’s easier for you to find and explore popular video topics. Just tap the search icon in the Video tab to access Explore. There, you’ll discover a wide range of reels, longer videos, and live videos that are all about interesting and relevant subjects. Our team of humans and smart machines work together to pick out the most popular topics and videos, so  Facebook can show you the ones  Facebook thinks you’ll love and find captivating.

Engage with Instagram Reels on Facebook

You can now watch Instagram Reels on Facebook, which is helpful for Instagram creators who don’t use Facebook. It allows more people to see their content and combines the best of Instagram and Facebook Reels in one location.

On Facebook, you can now watch recommended Instagram Reels and leave comments without having to switch between apps. To begin, you can link your Facebook and Instagram accounts in the Accounts Center. This makes it simpler to connect with the things and people you care about, regardless of which app you prefer to use.

This is only the start. Facebook will keep making more tools for people who create things, so they can show themselves, gather fans, and make money. Facebook also improves the features that help you find what you like and customize your experience, giving you more control.

Facebook aims to gather constructive feedback by introducing these updates to researchers during the early stages of development. This approach enables Facebook to refine and improve its tools to better meet the needs of researchers.

Stay tuned to get new updates and news regarding Meta, Facebook, and Pay per click ads.

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Welcome to our Weekly Update Roundup#2 on Google’s Upcoming Updates! 

This is the place to be if you want to know all the new things happening at Google. This week, Google has some exciting updates for its different products. Google Workspace now has new features that help teams work together better and communicate more effectively, making them more productive.

1. Improved meeting room suggestions in Google Calendar

Rollout Date: Monday, 17 Jul 2023

Previously, there were two room suggestion types based on Google Calendar settings: frequently used rooms and structured meeting rooms based on attendees’ preferred locations. Now, these options are combined to optimize meeting rooms, considering user working locations. If location data is unavailable, frequently used rooms will be suggested.

Learn more about the Improved meeting room suggestions in Google Calendar.

2. Improving table placements in Google Docs 

Rollout Date: Tuesday, 18 Jul 2023

Google recently made enhancements to the formatting and customization options for tables of contents in Google Docs. Google also reorganized the table properties sidebar. Now, Google is introducing improved table positioning options for documents in page format. These new features give you more flexibility and control over table layouts in Docs. You can drag tables to place them exactly where you want, wrap content around tables with specified wrap direction and margin, set fixed positions for tables, and use quick layouts to move tables to preset positions on a page instantly. Furthermore, we’ve improved the import/export of Word documents with tables to ensure consistency in your documents.

Learn more about the upcoming update here. 

3. Easily conversion of emails & links into smart chips in Google Sheets 

Rollout Date: Wednesday, 19 Jul 2023

Now, you can turn a link into a smart chip in Google Sheets by simply adding the link and pressing the tab key. This feature is useful when you want to copy and paste email addresses, links to Google Drive files, Google Maps places, or YouTube videos into your Sheet. Learn more about inserting smart chips in your Google Sheets. 

4. Google Sheets is now integrated with mail merge in Gmail 

Rollout Date: Wednesday, 19 Jul 2023

Last year, Google made it simpler to send separate emails to multiple people through Gmail with the introduction of multi-send. Google also added the option to personalize these emails using tags like @firstname and @lastname.

Today, Google is thrilled to share that mail merge in Gmail’s web version will now support Google Sheets. This means you can connect a Sheet with up to 1,500 recipients and use any data column from your Sheet as a mail merge tag.

Learn more about the Google Sheets integration with Mail merge in Gmail.

5. Paid appointment bookings now available in Google Calendar 

Rollout Date: Thursday, 20 Jul 2023

In simple terms, Google is making the appointment scheduling feature in Google Calendar even better. Now, Google is adding the option for appointment providers to charge a fee for their services. They can connect their Stripe account (a payment processing service) to Google Calendar and set a price for their appointments. People who want to book an appointment will go to the booking page, pick a time that works for them, and provide their credit card details.

Learn more about Paid appointment bookings in Google Calendar here.

We hope to have provided you with insightful updates.

To stay in the know, visit our website and check out the wide range of news topics about Google Ads, Facebook Ads, and PPC Services.

If you have any questions or concerns about Google’s upcoming updates, please share your thoughts by leaving a comment below.

Your input is important to us, and we look forward to hearing from you.

Tell us about your business journey and let our team of PPC Ads Experts assist you with impactful strategies.

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The new updates have some cool things like being able to save and change conversation threads, share code in more ways, share answers, use pictures to give instructions, listen to answers, and adjust how we respond.

Google is making Bard available in more countries and languages and introducing many new features. Google is very excited about this expansion, calling it the biggest one yet. They say Bard is now accessible in most parts of the world and supports the most commonly spoken languages.

More people can use it

Google Bard can now be used by people who speak over 40 different languages, such as Arabic, Chinese, German, Hindi, and Spanish. It is also available in more countries, including Brazil and across Europe. Europe has been a challenging area for launching AI technology, but Google was able to expand there because of its commitment to involving the community in discussions about AI principles and responsibilities.

Google has introduced some new things to Google Bard: 

These include the ability to stick to important conversations and give them new names. You can also now send code to different locations, easily share answers, and use pictures as prompts.

• Make important conversations easy to find: Google has added a feature that lets you pin and rename your past conversations, so you can quickly locate them. When you start a conversation, you will see options to pin it, give it a new name, and view recent conversations on the sidebar of Bard.

• Export your code to more places: Now, Google allows you to export the code generated by Bard to additional platforms, such as Replit for Python code. This expands on the previous option of exporting to Google Colab.

• Share your answers: In Bard, you can now share your responses and answers with others by using shareable links. This way, you can easily exchange information with others.

• Use images in prompts: Just as Google promised at their event called Google I/O, you can now include images in your prompts with the help of Google Lens integration in Bard. Users can upload images along with their prompts, and Bard will analyze the photo to provide assistance. Currently, this feature is available in English, but Google plans to expand it to other languages soon.

• Listen to Bard’s responses: Google Bard can now also listen to Bard’s responses. This can be helpful for people who want to learn the correct pronunciation of a word or listen to a poem or script. You will find a new sound icon on the responses, allowing you to listen to them.

• Adjust Bard’s responses: Additionally, you have the option to change the tone and style of Bard’s responses. There are five different options to choose from simple, long, short, professional, or casual. You can select the desired tone from a new drop-down menu. This feature is currently available in English.

Next time you have a small idea or a big plan and need to think about it, try using Bard. It has everything you need to make your idea real, and you might even discover a completely new idea along the way. Bard, along with other AI tools like ChatGPT and Bing Chat, has shown itself to be extremely helpful for generating content. The new features will make Bard even more powerful, and more people will be able to use them because they will be more widely available.

Take a look at Google’s blog post to learn more about the new things you can do with Google Bard.

Tell us about your business and our PPC Ads Experts will help you come up with smart plans that can really help you.

Keep up with the newest trends in Google Ads, Pay Per Click Ads, and Facebook Ads by getting our updates on a regular basis.

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In July 2023, Microsoft Advertising launched some exciting updates. Predictive targeting enables advertisers to reach the right audience at the perfect moment. Enhanced RSA functionality simplifies ad creation, while new generative AI features spark creative ad ideas.

In the last month, Microsoft Advertising shared some news about advertising features for July 2023. They introduced a tool called Predictive Targeting, which uses artificial intelligence to help ads get more people to buy things. They also made Property Promotion Ads include vacation rentals.

Microsoft wants to help PPC Experts/Advertisers reach more customers and save money by making their PPC ads more effective.

1. Predictive Targeting for Audience Ads

Microsoft Advertising has come up with a new advertising tool called Predictive Targeting. This tool uses artificial intelligence and machine learning to find and reach new groups of people who are likely to be interested in the ads. It can help advertisers save time and make their campaigns more effective. 

Even though Predictive Targeting can be used alongside existing advertising strategies, there are a few things to consider. One drawback is that advertisers may have less control over who sees their ads. There’s also a risk of wasting money on ads that reach the wrong audience, which could harm the brand’s reputation.

2. Improving RSA with the Strength of Generative AI

Microsoft Advertising is working on making advertising better with artificial intelligence (AI). One exciting development in this area is called responsive search ads (RSA).

Now, when you create or edit RSA, Microsoft is using AI to suggest headlines and descriptions for you. These suggestions are based on your website’s address and are organized neatly, of better quality, and more varied.

When you are making your ad, you can choose from several suggested headlines and easily use multiple suggestions with just one click.

These suggestions are also available in 35 different languages. The system can automatically detect the language of your website and provide recommendations accordingly.

Learn more about responsive search ads here: About responsive search ads (microsoft.com)

3. Auto-Generated Assets and IF Functions in RSA

Responsive search ads automatically create relevant ad content for your audience, saving you time. Enable auto-generated assets to see these ads in action and easily identify which parts were generated automatically. IF functions, coming soon, allow you to customize ad content based on device and target audience, eliminating the need for separate campaigns. This ensures your ads are specific and personalized, delivering the right message to the right people. Contact your account team or support for early access.

Learn more about IF functions here: About IF functions (microsoft.com)

4. Multimedia Ads in DSA Groups Made Easy with Automation

Multimedia ads can make your brand stand out, and Microsoft has some exciting news! You can now use your website content to create amazing automated multimedia ads in DSA ad groups. This means you can overcome the challenge of reaching a large audience by using AI to generate and update visually appealing ads based on your website’s content. You can also use our models to make sure your ads perform at their best.

5. Property Promotion Ads Now Include Vacation Rentals

Microsoft has improved Property Promotion Ads for travel advertisers. These ads showcase vacation rentals and hotels, offering more options on Microsoft platforms. With engaging visuals and customizable features, these ads drive bookings and save advertisers time through the Microsoft Hotel Center.

6. Improvements to Universal Event Tracking

In late May, Microsoft let you know about some new features for your Universal Event Tracking (UET) tag. Microsoft has been working hard to make this dashboard even better, and Microsoft has two more improvements to tell you about:

Find your UET tag dashboard in campaign settings.

• Testing your UET events is now easier: You can now check and test your UET tag in real-time to make sure everything is working correctly. This helps you troubleshoot any issues and ensure success.

• The longer time period for looking back at performance: The UET overview tab now allows you to see the performance of your tag over a longer period of time. This includes various aspects like events, parameters, and event types.

7. DDA Reporting Becomes Available

Microsoft now offers model comparison reporting, allowing you to understand the impact of each ad interaction on your conversion path. Microsoft’s advanced machine learning DDA model calculates the actual contribution of each ad interaction, different from the previous Last Click Attribution model. Access the report under Reports > Default Reports > Performance > Conversion Model Compare. Analyze data by keyword with various metrics

8. Removal of Old Keyword Planner Features

Finally, Microsoft will be removing some old and rarely used features from Keyword Planner because they are outdated and no longer work with our system. These features include GetKeywordCategories Service Operation, GetKeywordDemographics Service Operation, GetKeywordLocations Service Operation, GetKeywordIdeaCategories Service, as well as the Product Category feature. The removal will happen on August 21, 2023.

Make Microsoft Advertising Better

Microsoft Advertising recently shared some exciting news that shows their dedication to creating a better and smarter advertising system.

Advertisers can expect ongoing enhancements in targeting, stronger analytics, and easier processes. They can also help by providing feedback to contribute to these improvements.

We aim to deliver informative updates that offer valuable insights.

Keep yourself updated by exploring our website, where you’ll find a wide range of news topics covering Google Ads, Facebook Ads, Microsoft Ads, and PPC Ads.

If you have any concerns or questions about the upcoming updates from Google, Microsoft, Facebook/Meta, and LinkedIn, we invite you to share your thoughts by leaving a comment below.

Your feedback is highly valued, and we’re eager to hear you.

Share your business journey with us, and allow our team of PPC Ads Experts to support you with impactful strategies.

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Gen Z is a major online consumer group, and understanding what content engages them is crucial for advertisers. Google Ads has launched the Gen Z Music lineup, a new tool that helps marketers better connect with young people.

The paid-for feature is now available globally to assist advertisers who would like to increase their appeal to 18- to 24-year-olds.

Why is this important? 

Google has identified that the music favored by Gen Z plays an important role in shaping today’s culture. By finding out what songs are trending and allowing advertisers to have their campaigns displayed near media that uses the music this cohort has on repeat, brands will be seen at the forefront of culture.

How does it work? 

The Gen Z Music lineup feature uses data from audio, long-form, and YouTube Shorts to identify trending music. It follows these steps:

1. The Gen Z Music lineup identifies trending songs amongst 18- to 24-year-olds using regularly refreshed data across audio, long-form, and YouTube Shorts.
2. Google AI then uses this data to package relevant music videos into the Gen Z Music lineup.
3. Marketers then have the option to buy the lineup.
4. Upon purchasing the lineup, advertisers’ campaigns will then be served alongside content that plays the identified trending songs.

What has Google said about this?

Brian Anderson, Google’s Global Head of Music and Audio, released a statement via the Google Ads Help newsroom. He said:

• Gen Z plays a huge role in shaping the cultural zeitgeist. And this largely happens on YouTube, where Gen Z music fans discover, consume, and participate in music across multiple formats.
• Now Google is helping advertisers align their brand with the music Gen Z audiences (18-24) love on YouTube with the new Gen Z Music lineup.

In summary, the Gen Z Music lineup is a new tool from Google Ads that help marketers better connect with young people by targeting their campaigns to music that is popular with Gen Z. This is a valuable tool for advertisers who want to reach this important demographic.

The Gen Z Music lineup is available now globally through Google Ads. 

Check Google’s blog post to discover more ways advertisers will soon be able to reach 

Gen Z.

Share your business story with our PPC Ads Experts, who can assist you with strategies that can make a significant impact.

Stay informed with the latest trends in Google Ads, Pay Per Click Ads, and Facebook Ads by regularly receiving our updates.

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Welcome to our Weekly Update Roundup on Google’s Upcoming Updates, the place to be if you want to stay updated on the cool new things happening at Google. In this article, we’ll explore all the exciting stuff Google is working on, giving you a special preview of what’s coming this week.

1. Easily duplicate groups and objects in Google Sites 

Rollout Date: Monday, 10 July 2023

Good news for Google Site editors! Now, you can duplicate not only sections but also individual objects such as images, buttons, and text boxes, as well as entire groups. When editing your Site, simply use the duplicate feature to create copies of your desired elements. The duplicated objects or groups will be conveniently placed below their original counterparts. 

Learn more about adding or editing text & images in Google Sites. 

2. Pasting HTML into Android Documents

Rollout Date: Monday, 10 July 2023

As part of Google’s ongoing commitment to enhancing the user experience on larger-screen devices, Google announced a new feature that allows Android users to paste copied HTML elements directly into a document. With this update, you can copy HTML elements to the clipboard and effortlessly paste them into a Doc, while preserving the original formatting. Google’s goal is to provide users with a seamless and efficient way to incorporate HTML content into their Android documents.

3. Making focus time more productive with the new Google Calendar setting 

Rollout Date: Wednesday, 12 July 2023

In order to enhance focus and seamlessly transition between “do not disturb” and dedicated work time, Google Calendar now offers the ability to mute notifications throughout your focus sessions. This feature is exclusively available to users with Enterprise Standard, Enterprise Plus, Business Standard, Business Plus, Education Standard, Education Plus, and Nonprofits subscriptions.

Learn more about the new Google Calendar setting. 

4. Adding more flexibility to working locations in Google Calendar 

Rollout Date: Friday, 14 July 2023

Introducing a new feature in Google Calendar that allows you to designate working locations for specific time periods. This feature enables you to accurately represent your availability by considering the physical location where you’ll be working, which may vary throughout the day. Available exclusively for Google Workspace Business Standard, Business Plus, Enterprise Standard, Enterprise Plus, Education Fundamentals, Education Standard, Education Plus, the Teaching and Learning Upgrade, and Nonprofits.

Learn more about adding your working location for part of a day.

5. Revamping the “First Open Experience” in Docs on Android devices

Rollout Date: Friday, 14 July 2023

Last week, Google announced a more creation-focused experience when first opening the Google Sheets and Google Slides apps on Android devices. This enhancement is now being extended to the Google Docs app, which will now start in edit mode. Additionally, the formatting toolbar will be more visible, you will see an I-beam cursor, and tapping once exposes an on-screen keyboard unless a physical keyboard is attached.

We hope to have provided you with insightful updates.

Stay informed by visiting our website and exploring the vast array of news topics related to Google Ads, Facebook Ads, and PPC Services.

If you have any concerns or inquiries regarding Google’s upcoming updates, we encourage you to express your thoughts by leaving a comment below.

We value your input and eagerly await hearing from you.

Tell us about your business journey and let our team of PPC Ads Experts assist you with impactful strategies.

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Nowadays, when people shop online, they use various websites and apps like YouTube, Discover, and Gmail to find information about products and brands. In fact, more than half of consumers use these platforms when they’re researching something new. When they discover something interesting, 91% take action immediately. Advertisers need to reach these potential customers when they’re ready to make a decision. We’re excited to let you know about some exciting improvements to Discovery ads that will help your brand stand out on our most engaging ad platforms:

• Attract attention from the audience by showcasing your products.
• Use data to track your results at the product level and understand which strategies are working.
• Conduct Conversion Lift experiments to measure your Google Ads’ additional impact on driving conversions.

Google Discovery Ads now offer more engaging layouts and product feeds are available to all advertisers. By using product feeds, advertisers can show consumers relevant items based on their interests, leading to 45% more conversions on average. These feeds can be combined with Video action campaigns for deeper engagement on YouTube.

Businesses are using Google’s platforms to attract more customers. Pandora, a popular jewelry brand, worked with iProspect to advertise their products using engaging images and Google’s audience targeting. They focused on reaching potential customers who are interested in luxury travel and beauty. This approach helped them increase sales by 94% from new customers and achieve a 28% higher return on their advertising investment compared to the previous year.

Improve reporting and measurement to get better results from data

Advertisers want to keep growing sustainably, so they need to be more efficient in how they measure and optimize their advertising. Google has some new updates in reporting and measurement that can help advertisers understand how well their Discovery and Video action campaigns are performing. Starting this month, advertisers will be able to see how each item in their Google Merchant Center catalog is doing in terms of things like how many times it’s been seen or clicked on. For example, a retailer who sells many different products can now see which ones are getting more attention and make decisions based on that information.

Starting in Q2, Discovery advertisers can use data-driven attribution (DDA) in the Google ecosystem to accurately measure campaign performance. DDA credits conversions based on user engagement and helps identify impactful ad campaigns. Advertisers can combine DDA with automated bidding strategies for more conversions. Additionally, Conversion Lift experiments measure incremental conversions based on users or geography.

If you run Discovery ads and Video action campaigns as an advertiser, you can use Conversion Lift to measure their impact together based on location. Contact your Google account representative to find out how you can join.

Google will be providing more opportunities to help your brand attract customers using Google and YouTube in the next few months. In the meantime, Google suggests following their best practices guide to create, manage, and improve your campaigns more effectively.

If you have any concerns or questions about the new update for Google Discovery Ads, please share your thoughts by leaving a comment below. 

We appreciate your feedback and would like to hear from you.

Share your business story with our PPC Ads Experts, who can assist you with strategies that can make a significant impact.

Stay informed with the latest trends in Google Ads, Pay Per Click Ads, and Facebook Ads by regularly receiving our updates.

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Key Point: 

• Threads is a new app created by the Instagram team.
• It allows you to share text updates and participate in public conversations.
• To use Instagram Threads, you need to log in with your Instagram account.
• You can create posts with up to 500 characters, and they can include links, photos, and videos up to 5 minutes long.
• The team is also working on making Instagram Threads compatible with other social networks that can work together and shape the future of the Internet.

Mark Zuckerberg announced Threads, a new app from the Instagram team for sharing text. It offers a separate space for real-time updates and public conversations. Threads aim to expand Instagram’s features to text and create a positive space for expressing ideas. It allows you to connect with friends and creators who share your interests and offers safety and user controls.

Get involved in the discussion via Instagram:

You can use your Instagram account to log in to Instagram Threads. Your Instagram username and verification will carry over, and you can customize your profile for Threads.

If you’re under 16 (or under 18 in certain countries), your profile will be private by default. You can follow the same accounts as on Instagram and find people who share your interests. Threads also support accessibility features like screen readers and AI-generated image descriptions.

On Instagram Threads, your feed includes posts from people you follow and recommended content from new creators. You can make posts up to 500 characters long with links, photos, and videos up to 5 minutes in length. You can easily share a Threads post to your Instagram story or share it as a link on other platforms.

Block out the distractions:

Instagram-created Threads to help you have positive and useful conversations. In Threads, you have control over who can mention or reply to you. Similar to Instagram, you can add certain words to hide replies in your conversations that contain those words. If you want, you can stop following, blocking, limiting, or reporting a profile by using the three-dot menu. If you have blocked someone on Instagram, they will also be blocked on Threads.

Instagram takes safety seriously, just like with all our products. Instagram makes sure that the content and interactions in the app follow Instagram’s Community Guidelines. Over the years, Instagram has invested a lot of money, more than $16 billion, to build teams and technologies that protect our users. Instagram is committed to improving our efforts and investments to maintain the highest level of integrity and protect our community.

Interoperable Network Compatibility: 

Instagram plans to make Threads compatible with ActivityPub, an open social networking protocol. This will allow Threads to connect with apps like Mastodon and WordPress, creating new connections and expanding your audience. You’ll have more control over your audience and the option to transfer your content to another service. It will bring innovation, freedom of choice, and a decentralized approach to online platforms. Instagram Threads aims to help people find their communities, regardless of the app they use.

Threads is Meta’s first app that will be compatible with an open social networking protocol. By joining this growing ecosystem of interconnected services, Threads aims to help people find their communities, no matter which app they use.

What’s happening next

Yesterday, Instagram introduced Threads in over 100 countries for both iOS and Android. People in these countries can download the app from the Apple App Store and Google Play Store.

Instagram is also working on making Threads compatible with the ActivityPub protocol. In the near future, Instagram will add new features to help you discover Instagram threads and creators that interest you. This includes better recommendations in your feed and a stronger search function, so you can easily follow topics and trends in real-time.

Instagram is eager to hear your feedback as it continues to develop new features and bring exciting ways to connect on the app.

If you have any concerns or questions about the new update for Instagram Threads, please share your thoughts by leaving a comment below. 

We appreciate your feedback and would like to hear from you.

Share your business story with our PPC Ads Experts, who can assist you with strategies that can make a significant impact.

Stay informed with the latest trends in Google Ads, Pay Per Click Ads, and Facebook Ads by regularly receiving our updates.

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Take your business and products to the next level with Google’s upgraded Merchant Center Next! Now one can easily handle and promote your business and products on Google, both in-store and online, through the upgraded features of Merchant Center Next. It’s now even simpler to manage and advertise your business on Google. You can try it out today, or be automatically enrolled starting from Jul 31, 2023.

What’s new in Google Merchant Center Next?

Merchant Center is now simpler to use with easier product management, quicker issue solving, and comprehensive performance reporting.

Easily manage your products:

You can now edit one or more products directly in Merchant Center Next. Choose which products you want to show or hide on Google. If you have a physical store, you can display your in-store products on Google Search and Maps by adding them to your physical locations in Google Merchant Center.

Quickly fix issues with guidance:

Prioritize which products to fix based on their potential to receive clicks on Google. See the most important issues at a glance and access a list of all products that need your attention. You can easily filter products in Google Merchant Center Next with issues based on click potential, issue type, status, or title.

Understand your overall performance:

Gain valuable insights about your business, products, market, and more through comprehensive performance reports in Merchant Center Next. Find answers to your performance questions, whether you need a quick overview or a detailed analysis.

Your current setup remains unchanged:

There will be no changes to how your ad campaigns work, and your products will continue to be configured the same way.

Are you ready to use Google’s latest technology to grow your business?

Still have any concerns, please feel free to share your thoughts on Google Merchant Center Next by leaving a comment below. 

We value your feedback and would love to hear from you.

Tell us your business story to our Google Ads Experts who will help you out with game-changing strategies.

Stay up-to-date with the latest trends in Google Ads, Pay Per Click Ads, and Facebook  Ads by consistently staying in the loop with our regular updates.

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The way digital marketing works is changing. Now, there are more tools that use AI to get better results. One of these tools is called Search with broad match and Performance Max campaigns. These tools work together to make your ads more effective on Google. Google listened to your feedback and understands that you want more control over where your ads show up. That’s why we’ve added two new features: brand restrictions for Search campaigns and brand exclusions for Performance Max Campaigns. These features allow you to guide Google AI and have more say in where your Google Ads are displayed.

Target specific brand traffic by setting brand restrictions for your Search campaigns.

You can now control the type of traffic you want for your brand’s search campaigns. Previously, you couldn’t use broad match for branded searches because you needed to exclude non-brand traffic. But now, Google has introduced brand restrictions in a broad match. This means you can enjoy the advantages of a broad match while only targeting the brand-specific traffic you desire. These brand restrictions will be available worldwide starting next week.

Brand restrictions limit your broad match Google ads to appear only when people search for specific brands or related products. For example, if you choose “Fitbit” as a brand, your Google ads will only show up when someone searches for Fitbit or products related to Fitbit, like the Versa 4. This allows you to reach a wider audience and improve performance while still focusing on specific brand requirements.

Remember that brand restrictions don’t make keyword matching wider, but they limit broad matches to only include queries that have the brands or products related to the brands you choose.

You can access brand restrictions by turning on the new broad match campaign setting. This setting is only available for broad match campaigns, and Google has made it easy for you to upgrade your entire campaign to broad match with a single click.

Please note that using broad match keywords campaign setting will affect how keywords are selected. This change in prioritization only applies if you enable the broad match campaign setting. Campaigns that don’t enable this setting will not be affected.

Google can exclude brand traffic from Performance max campaigns, where needed

In February, Google announced brand exclusions for Performance Max. Now, after completing beta testing, they’re rolling out to all advertisers. This feature allows you to choose which brands to exclude from your Google ads on the Search and Shopping inventory. It provides more control, ensuring your Performance Max campaigns don’t show ads for specific branded queries you want to avoid, including misspelled brand names and foreign language searches. You can select brands to exclude, even your own or third-party brands. If any brands are missing from the list, you can request additions in Google Ads. Monitor the impact of exclusions on your reach and performance for optimal results.

If certain brand rules prevent you from trying Performance Max Campaigns before, now you have the opportunity to exclude those brands and start your campaign.

This collaborative approach enables advertisers to empower them to plan effective Pay Per Click advertising strategies and optimize their Google Ads campaigns for better performance.

Still have any concerns, tell us your brand story to our Google Ads Experts who will help you out with game-changing strategies.

Stay up-to-date with the latest trends by consistently staying in the loop with our regular updates.