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Welcome to our Weekly Update Roundup on Google’s Upcoming Updates, the place to be if you want to stay updated on the cool new things happening at Google. In this article, we’ll explore all the exciting stuff Google is working on, giving you a special preview of what’s coming this week.

1. Easily duplicate groups and objects in Google Sites 

Rollout Date: Monday, 10 July 2023

Good news for Google Site editors! Now, you can duplicate not only sections but also individual objects such as images, buttons, and text boxes, as well as entire groups. When editing your Site, simply use the duplicate feature to create copies of your desired elements. The duplicated objects or groups will be conveniently placed below their original counterparts. 

Learn more about adding or editing text & images in Google Sites. 

2. Pasting HTML into Android Documents

Rollout Date: Monday, 10 July 2023

As part of Google’s ongoing commitment to enhancing the user experience on larger-screen devices, Google announced a new feature that allows Android users to paste copied HTML elements directly into a document. With this update, you can copy HTML elements to the clipboard and effortlessly paste them into a Doc, while preserving the original formatting. Google’s goal is to provide users with a seamless and efficient way to incorporate HTML content into their Android documents.

3. Making focus time more productive with the new Google Calendar setting 

Rollout Date: Wednesday, 12 July 2023

In order to enhance focus and seamlessly transition between “do not disturb” and dedicated work time, Google Calendar now offers the ability to mute notifications throughout your focus sessions. This feature is exclusively available to users with Enterprise Standard, Enterprise Plus, Business Standard, Business Plus, Education Standard, Education Plus, and Nonprofits subscriptions.

Learn more about the new Google Calendar setting. 

4. Adding more flexibility to working locations in Google Calendar 

Rollout Date: Friday, 14 July 2023

Introducing a new feature in Google Calendar that allows you to designate working locations for specific time periods. This feature enables you to accurately represent your availability by considering the physical location where you’ll be working, which may vary throughout the day. Available exclusively for Google Workspace Business Standard, Business Plus, Enterprise Standard, Enterprise Plus, Education Fundamentals, Education Standard, Education Plus, the Teaching and Learning Upgrade, and Nonprofits.

Learn more about adding your working location for part of a day.

5. Revamping the “First Open Experience” in Docs on Android devices

Rollout Date: Friday, 14 July 2023

Last week, Google announced a more creation-focused experience when first opening the Google Sheets and Google Slides apps on Android devices. This enhancement is now being extended to the Google Docs app, which will now start in edit mode. Additionally, the formatting toolbar will be more visible, you will see an I-beam cursor, and tapping once exposes an on-screen keyboard unless a physical keyboard is attached.

We hope to have provided you with insightful updates.

Stay informed by visiting our website and exploring the vast array of news topics related to Google Ads, Facebook Ads, and PPC Services.

If you have any concerns or inquiries regarding Google’s upcoming updates, we encourage you to express your thoughts by leaving a comment below.

We value your input and eagerly await hearing from you.

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Nowadays, when people shop online, they use various websites and apps like YouTube, Discover, and Gmail to find information about products and brands. In fact, more than half of consumers use these platforms when they’re researching something new. When they discover something interesting, 91% take action immediately. Advertisers need to reach these potential customers when they’re ready to make a decision. We’re excited to let you know about some exciting improvements to Discovery ads that will help your brand stand out on our most engaging ad platforms:

• Attract attention from the audience by showcasing your products.
• Use data to track your results at the product level and understand which strategies are working.
• Conduct Conversion Lift experiments to measure your Google Ads’ additional impact on driving conversions.

Google Discovery Ads now offer more engaging layouts and product feeds are available to all advertisers. By using product feeds, advertisers can show consumers relevant items based on their interests, leading to 45% more conversions on average. These feeds can be combined with Video action campaigns for deeper engagement on YouTube.

Businesses are using Google’s platforms to attract more customers. Pandora, a popular jewelry brand, worked with iProspect to advertise their products using engaging images and Google’s audience targeting. They focused on reaching potential customers who are interested in luxury travel and beauty. This approach helped them increase sales by 94% from new customers and achieve a 28% higher return on their advertising investment compared to the previous year.

Improve reporting and measurement to get better results from data

Advertisers want to keep growing sustainably, so they need to be more efficient in how they measure and optimize their advertising. Google has some new updates in reporting and measurement that can help advertisers understand how well their Discovery and Video action campaigns are performing. Starting this month, advertisers will be able to see how each item in their Google Merchant Center catalog is doing in terms of things like how many times it’s been seen or clicked on. For example, a retailer who sells many different products can now see which ones are getting more attention and make decisions based on that information.

Starting in Q2, Discovery advertisers can use data-driven attribution (DDA) in the Google ecosystem to accurately measure campaign performance. DDA credits conversions based on user engagement and helps identify impactful ad campaigns. Advertisers can combine DDA with automated bidding strategies for more conversions. Additionally, Conversion Lift experiments measure incremental conversions based on users or geography.

If you run Discovery ads and Video action campaigns as an advertiser, you can use Conversion Lift to measure their impact together based on location. Contact your Google account representative to find out how you can join.

Google will be providing more opportunities to help your brand attract customers using Google and YouTube in the next few months. In the meantime, Google suggests following their best practices guide to create, manage, and improve your campaigns more effectively.

If you have any concerns or questions about the new update for Google Discovery Ads, please share your thoughts by leaving a comment below. 

We appreciate your feedback and would like to hear from you.

Share your business story with our PPC Ads Experts, who can assist you with strategies that can make a significant impact.

Stay informed with the latest trends in Google Ads, Pay Per Click Ads, and Facebook Ads by regularly receiving our updates.

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Key Point: 

• Threads is a new app created by the Instagram team.
• It allows you to share text updates and participate in public conversations.
• To use Instagram Threads, you need to log in with your Instagram account.
• You can create posts with up to 500 characters, and they can include links, photos, and videos up to 5 minutes long.
• The team is also working on making Instagram Threads compatible with other social networks that can work together and shape the future of the Internet.

Mark Zuckerberg announced Threads, a new app from the Instagram team for sharing text. It offers a separate space for real-time updates and public conversations. Threads aim to expand Instagram’s features to text and create a positive space for expressing ideas. It allows you to connect with friends and creators who share your interests and offers safety and user controls.

Get involved in the discussion via Instagram:

You can use your Instagram account to log in to Instagram Threads. Your Instagram username and verification will carry over, and you can customize your profile for Threads.

If you’re under 16 (or under 18 in certain countries), your profile will be private by default. You can follow the same accounts as on Instagram and find people who share your interests. Threads also support accessibility features like screen readers and AI-generated image descriptions.

On Instagram Threads, your feed includes posts from people you follow and recommended content from new creators. You can make posts up to 500 characters long with links, photos, and videos up to 5 minutes in length. You can easily share a Threads post to your Instagram story or share it as a link on other platforms.

Block out the distractions:

Instagram-created Threads to help you have positive and useful conversations. In Threads, you have control over who can mention or reply to you. Similar to Instagram, you can add certain words to hide replies in your conversations that contain those words. If you want, you can stop following, blocking, limiting, or reporting a profile by using the three-dot menu. If you have blocked someone on Instagram, they will also be blocked on Threads.

Instagram takes safety seriously, just like with all our products. Instagram makes sure that the content and interactions in the app follow Instagram’s Community Guidelines. Over the years, Instagram has invested a lot of money, more than $16 billion, to build teams and technologies that protect our users. Instagram is committed to improving our efforts and investments to maintain the highest level of integrity and protect our community.

Interoperable Network Compatibility: 

Instagram plans to make Threads compatible with ActivityPub, an open social networking protocol. This will allow Threads to connect with apps like Mastodon and WordPress, creating new connections and expanding your audience. You’ll have more control over your audience and the option to transfer your content to another service. It will bring innovation, freedom of choice, and a decentralized approach to online platforms. Instagram Threads aims to help people find their communities, regardless of the app they use.

Threads is Meta’s first app that will be compatible with an open social networking protocol. By joining this growing ecosystem of interconnected services, Threads aims to help people find their communities, no matter which app they use.

What’s happening next

Yesterday, Instagram introduced Threads in over 100 countries for both iOS and Android. People in these countries can download the app from the Apple App Store and Google Play Store.

Instagram is also working on making Threads compatible with the ActivityPub protocol. In the near future, Instagram will add new features to help you discover Instagram threads and creators that interest you. This includes better recommendations in your feed and a stronger search function, so you can easily follow topics and trends in real-time.

Instagram is eager to hear your feedback as it continues to develop new features and bring exciting ways to connect on the app.

If you have any concerns or questions about the new update for Instagram Threads, please share your thoughts by leaving a comment below. 

We appreciate your feedback and would like to hear from you.

Share your business story with our PPC Ads Experts, who can assist you with strategies that can make a significant impact.

Stay informed with the latest trends in Google Ads, Pay Per Click Ads, and Facebook Ads by regularly receiving our updates.

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Take your business and products to the next level with Google’s upgraded Merchant Center Next! Now one can easily handle and promote your business and products on Google, both in-store and online, through the upgraded features of Merchant Center Next. It’s now even simpler to manage and advertise your business on Google. You can try it out today, or be automatically enrolled starting from Jul 31, 2023.

What’s new in Google Merchant Center Next?

Merchant Center is now simpler to use with easier product management, quicker issue solving, and comprehensive performance reporting.

Easily manage your products:

You can now edit one or more products directly in Merchant Center Next. Choose which products you want to show or hide on Google. If you have a physical store, you can display your in-store products on Google Search and Maps by adding them to your physical locations in Google Merchant Center.

Quickly fix issues with guidance:

Prioritize which products to fix based on their potential to receive clicks on Google. See the most important issues at a glance and access a list of all products that need your attention. You can easily filter products in Google Merchant Center Next with issues based on click potential, issue type, status, or title.

Understand your overall performance:

Gain valuable insights about your business, products, market, and more through comprehensive performance reports in Merchant Center Next. Find answers to your performance questions, whether you need a quick overview or a detailed analysis.

Your current setup remains unchanged:

There will be no changes to how your ad campaigns work, and your products will continue to be configured the same way.

Are you ready to use Google’s latest technology to grow your business?

Still have any concerns, please feel free to share your thoughts on Google Merchant Center Next by leaving a comment below. 

We value your feedback and would love to hear from you.

Tell us your business story to our Google Ads Experts who will help you out with game-changing strategies.

Stay up-to-date with the latest trends in Google Ads, Pay Per Click Ads, and Facebook  Ads by consistently staying in the loop with our regular updates.

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The way digital marketing works is changing. Now, there are more tools that use AI to get better results. One of these tools is called Search with broad match and Performance Max campaigns. These tools work together to make your ads more effective on Google. Google listened to your feedback and understands that you want more control over where your ads show up. That’s why we’ve added two new features: brand restrictions for Search campaigns and brand exclusions for Performance Max Campaigns. These features allow you to guide Google AI and have more say in where your Google Ads are displayed.

Target specific brand traffic by setting brand restrictions for your Search campaigns.

You can now control the type of traffic you want for your brand’s search campaigns. Previously, you couldn’t use broad match for branded searches because you needed to exclude non-brand traffic. But now, Google has introduced brand restrictions in a broad match. This means you can enjoy the advantages of a broad match while only targeting the brand-specific traffic you desire. These brand restrictions will be available worldwide starting next week.

Brand restrictions limit your broad match Google ads to appear only when people search for specific brands or related products. For example, if you choose “Fitbit” as a brand, your Google ads will only show up when someone searches for Fitbit or products related to Fitbit, like the Versa 4. This allows you to reach a wider audience and improve performance while still focusing on specific brand requirements.

Remember that brand restrictions don’t make keyword matching wider, but they limit broad matches to only include queries that have the brands or products related to the brands you choose.

You can access brand restrictions by turning on the new broad match campaign setting. This setting is only available for broad match campaigns, and Google has made it easy for you to upgrade your entire campaign to broad match with a single click.

Please note that using broad match keywords campaign setting will affect how keywords are selected. This change in prioritization only applies if you enable the broad match campaign setting. Campaigns that don’t enable this setting will not be affected.

Google can exclude brand traffic from Performance max campaigns, where needed

In February, Google announced brand exclusions for Performance Max. Now, after completing beta testing, they’re rolling out to all advertisers. This feature allows you to choose which brands to exclude from your Google ads on the Search and Shopping inventory. It provides more control, ensuring your Performance Max campaigns don’t show ads for specific branded queries you want to avoid, including misspelled brand names and foreign language searches. You can select brands to exclude, even your own or third-party brands. If any brands are missing from the list, you can request additions in Google Ads. Monitor the impact of exclusions on your reach and performance for optimal results.

If certain brand rules prevent you from trying Performance Max Campaigns before, now you have the opportunity to exclude those brands and start your campaign.

This collaborative approach enables advertisers to empower them to plan effective Pay Per Click advertising strategies and optimize their Google Ads campaigns for better performance.

Still have any concerns, tell us your brand story to our Google Ads Experts who will help you out with game-changing strategies.

Stay up-to-date with the latest trends by consistently staying in the loop with our regular updates.

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Key Points:

• Facebook is providing more information about how our AI systems rank content for your Feed, Reels, Stories, and other surfaces.
• Facebook is enhancing user control to make it simpler for you to manage and customize the content you see.
• Facebook is introducing new tools to support public interest research initiatives.

Facebook and Instagram use AI systems to personalize content for their billions of users. To increase transparency and user control, Meta (formerly Facebook) is introducing system cards that explain how AI ranks content and shares information about predictive models. 

They also use signals to identify and remove harmful content but avoid disclosing exploitable signals. The “Why Am I Seeing This?” feature is being expanded, allowing users to understand content recommendations. Customization controls are being centralized, enabling users to shape their experiences. Tools like “Interested” and “Not Interested” on Instagram and the “Show more, Show less” feature on Facebook provide feedback and influence content visibility. 

Meta is committed to open research and innovation, having released over 1,000 AI models to researchers. They plan to introduce Meta’s Content Library and API, providing comprehensive access to public content for research purposes. Through transparency, customization, and research support, Meta aims to address user concerns, promote responsible AI development, and empower users with more insight and control over their content experience.

Facebook aims to gather constructive feedback by introducing these updates to researchers during the early stages of development. This approach enables Facebook to refine and improve its tools to better meet the needs of researchers.

Stay tuned to get new updates and news regarding Facebook and Pay per click ads.

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Google unveiled a groundbreaking approach to Google Ads App Campaigns, leveraging the power of Artificial Intelligence (AI) to ensure optimal engagement across Google’s expansive network. Brace yourself for the ultimate app revolution, as Google enhanced your reach and empowers users to discover thrilling new apps.

Here are some ways Google is expanding its reach across channels:

• Diversified Ad Formats: Google is investing in new ad formats that prioritize content across platforms such as Search, Play, Discover, AdMob, and YouTube. These formats include enhanced Call-to-Action on Search and rich lists on Play, with more formats in the pipeline.

• YouTube Shorts Enhancements: Google has expanded the ads experience on YouTube Shorts by introducing an install overlay, making app downloads easier and more contextual for users. To maximize the potential of this inventory, Google recommends uploading more vertical video assets as part of your App campaigns.

• Enhanced App Discovery: Similar to the Google App Discovery experience for general searches on Google Play, Google will soon display relevant ads at the top of the search results page for app-specific queries. This feature will enable developers of all sizes to reach their target audience during a crucial phase of the installation process. 

By leveraging these advancements, you can amplify your app’s presence across multiple channels, capitalize on user engagement, and optimize your Google ads performance.

Enhance Your App Campaign Performance with Advanced Tools and Insights:

• Optimize your ad group feeds by enabling feed filtering, promotional assets, and seasonality adjustments. This empowers you to manage peak moments and capture user demand effectively.

• Take advantage of actionable insights such as optimization score and auction insights to enhance the performance of your Google Ads campaigns and overall account.

• Enjoy improved deferred deep linking (DDL) capabilities, now available at the ad group level. This allows users to seamlessly access app experiences that align with the theme of your specific ad group.

• Reduce installation friction for users who pre-register with the introduction of auto-install. Users can instantly access a title upon its launch, eliminating the need to install it separately within Google Play.

#Surprise Update: 

Google will soon introduce a new creative testing tool that enables you to compare the performance of your various video assets. This feature is currently under beta testing and will be available later this year.

This collaborative approach enables advertisers to empower them to plan effective Pay Per Click advertising strategies and optimize their Google Ads campaigns for better performance.

Still have any concerns, tell us your brand story to our Google Ads Experts who will help you out with game-changing strategies.

Stay up-to-date with the latest trends by consistently staying in the loop with our regular updates.

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Facebook is expanding its Ads on Reels program, allowing more creators to earn money by sharing engaging public reels. The program is being extended to thousands of creators on Facebook and will soon be tested on Instagram as well. 

The payout model is changing to be based on the performance of creators’ reels rather than the ad earnings. Creators will be paid based on the number of plays their reels receive, incentivizing them to create compelling content. 

This shift benefits creators by letting them focus on audience engagement, advertisers by increasing ad inventory, and viewers by delivering more relevant ads on Facebook.

How to Earn: 

Creators can earn money based on the performance of their content. The more successful their reel is, the higher their earnings. Additional factors may be considered in the future. 

Previously, creators’ ad earnings were influenced by variables beyond their control, such as the number of ads shown to viewers or the availability of relevant Facebook ads. 

This performance-based model allows creators to focus on resonating with their audience, advertisers to reach more people, and viewers to enjoy a consistent and relevant viewing experience. 

The new payout model will be implemented for creators joining the test, transitioning those already testing Ads on Facebook Reels, and testing Ads on Instagram Reels in select markets. Additionally, a performance-based payout model will be tested for In-Stream ads on Facebook with a small group of creators.

How to Participate:

Building on this initiative, Facebook is also going to announce that in the upcoming weeks, they will be conducting trials of a similar program on Instagram, providing even more opportunities for creators to monetize their compelling content across multiple platforms.

To qualify for an invitation on Facebook, creators must reside in one of the 52 designated countries and fulfill specific minimum requirements. 

Here is the list of 52 countries: 

Also, refer to this Facebook article for more information about eligibility requirements for ads on Facebook Reels.

Once added to the testing phase, creators need to complete the onboarding process to start earning from Facebook Ads on Reels. This process involves accepting the terms of use and providing payout details. Afterward, they simply need to keep creating captivating Reels to generate earnings.

To confirm your involvement in the initial program on Facebook, visit the Professional Dashboard and navigate to the Monetization Tools section. If you have received an invitation, you will find the option for Facebook Ads on Reels, and you can select “Set up” to begin the onboarding process.

Stay tuned to get new updates and news regarding Facebook and Pay per click ads.

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The introduction of Store sales reporting and bidding in Google Ads Performance Max campaigns empowers advertisers with the necessary tools to accurately gauge total sales regardless of the customer’s preferred shopping channel. This enables them to optimize their bids specifically for in-store revenue.

Today, customers engage in shopping activities through various channels such as the web, apps, and physical stores. They have come to expect a consistent and seamless experience across all these channels. 

Businesses recognize the importance of catering to these omnichannel shoppers, as they tend to make 2.9 times more purchases and spend 2.3 times more compared to those who stick to a single channel. To build a strong omnichannel marketing strategy, it is crucial to effectively measure the impact of marketing efforts across online and offline touchpoints.

Store sales is an innovative solution for measuring the effectiveness of online-to-offline advertisements. It operates by utilizing your sales data in a privacy-safe manner, allowing you to understand the true value your Google Ads contribute to in-store purchases. 

By uploading and matching transaction data from your business, you gain valuable insights into how your advertisements directly translate into offline sales.

Google has recently enhanced the Store sales capabilities to support advertisers who are utilizing Performance Max campaigns with store goals, and omnichannel bidding goals, and those who are using a Google Merchant Center feed with omnichannel bidding goals. 

These enhanced capabilities for Store sales introduce various reporting and optimization features for your Performance Max campaigns, including:

• Smart bidding capabilities that optimize your Google ads specifically for store sales conversions.
• Comprehensive measurement that incorporates both online and offline conversions, enabling you to calculate return on ad spend (ROAS) accurately.
• Consistent reporting methodology across Store Visits and Store Sales, allowing advertisers to gain valuable insights into the campaign’s store visit-to-purchase rate.

With these advancements, advertisers can leverage the full potential of Performance Max campaigns to drive store sales, while benefiting from improved reporting accuracy and optimization options.

Beta customers who started using Google’s store sales saw a substantial Omnichannel lift in their sales volume and ROAS.

Struggling to come up with the new Google Ads updates and changes in the campaigns? Let our expert team lend a hand and witness firsthand our strategic and innovative approach. Drop us a note today for a transformative marketing experience!

Engage with us in the digital conversation by sharing your valuable insights in the comments section! We’re eager to hear your thoughts on the latest Google Ads updates introduced by Google for the Perfor Campaigns. 

Experience the latest trends with our exclusive & real-time updates to ensure that you must stay ahead of the curve.