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Top 10 Dental Keywords You Should Not Miss Out To Grow Your Business in 2022

Reading Time: 3 minutes

When it comes to Google Ads Marketing, everything starts with a KEYWORD. Whenever you use Google or any other kind of search engine, you type words into the search bar to find what you’re looking for. The results appear in front of us whether they are organic results or there are paid advertisements and they appear due to the keywords that are there in the search bar. People pay for the keywords to make their ads visible on the top page. Therefore, you need to make sure you’re bidding on the right keywords.  

Therefore we tend to conduct keyword research to find a list of keywords that are highly relevant to your business offerings. Our goal behind this is to show up in the search results when people search for products or services that are relevant to your business.

Importance of Finding Right Keywords

Keywords are important because they are the anchor between what people are searching for and the content you are providing to fill that need. The kind of keywords you choose to target will determine what kind of traffic you get. 

For your dental clinic, you might want to focus on the keywords like “Dental services” but if you do not focus on the right keywords you might end up attracting irrelevant traffic to your website which will eventually waste your cost. Therefore it is important to do the right keyword research and find the right keywords for your campaigns. Let me take you through the keywords that you wouldn’t wanna miss out on –

Let’s drive through a success story of our own company and check out how we did dental marketing and boosted client’s business 

Our Goal

Helping them gain a better foothold in the dental care industry and establishing Insight Dental And Implants as a credible and expert brand for dental services.

To drive qualified leads through a well-strategized PPC campaign which will also increase traffic to the websites, which in turn will boost conversions.

Their patients were unable to reach out to them through the website to book appointments or access the information regarding their treatment and services.

Our Strategy

We were focused on getting the natural and paid search channels working together and ensuring that Google Adwords was able to perform optimally in a competitive market.

Understanding the online audience’s behavior and search pattern and working for the dentistry accordingly 

Our Google Ads Strategists also came up with the idea of targeting the most effective locations based on the search pattern and inquires

The results we achieved are tremendous!

There was a 95% rise in appointment bookings through their website after the campaign was successfully executed.

There was also a whopping 82% rise in the revenue as more and more leads were driven through paid advertisements.

Insight Dental And Implants Received 250 OPDs in a month.

9.7x return on ad spend

850% rise in revenue

CPA reduced by 80.1%

Check our full success story 

Find out how we can put solutions for you to work for you.

Conclusion

Keyword research is not just about finding the words that your audience may be searching for, but more about finding quality keywords that are going to make a positive impact on your site.

Got a different process or tool for finding interesting keywords? Let me know in the comments!

DOUBLE YOUR CTR THROUGH THESE TIPS TO CREATE THE BEST ADS FOR YOUR GOOGLE ADS ACCOUNT

Reading Time: 4 minutes

Ad copies are the most important and crucial part of Google Ads Marketing as headlines and descriptions are the two eye catchy things that do appear on our ads, the only main things visible to people. Therefore the ad should be attractive and capable enough to catch the attention.

Crafting strong ad copy on Google Ads can be tricky, but to do it right, we have some tips and tricks for you that will help you in creating good ad copies.

Here are the tips you need to follow for attractive Google ads :

Leverage Keywords Where Possible

A staple best practice of ad copywriting includes keywords because these keywords will tell them that they are in the right place. Keyword placement in ads plays an important role. Using search keywords in the headlines and/or text at the top of a landing page makes it easy for the visitor to understand that he is at the right place where he had to be.

 Always include a call to action

What is the motto behind running our ads on Google? Our main intention behind this is we want the visitor to take a specific action. It is purchase action for some websites or submission of lead forms for others, but it’s important to either use that phrasing in the ad copy or gives them a clue as to what you want. Using a call to action in ad copy helps frame the visitor experience.

Use Ad extensions like crazy

Hearing the word extensions means exactly the same as it seems, extensions are very helpful when we create any Google Ads because extensions add extra punch to the ads and make our ad look more impressive and representable to the audience. For this, you should have complete knowledge of all the extensions

Here right below the descriptions, you will be able to see site links extension and call extension

Write in a professional manner

Usage of proper grammar, spelling, and formatting when you’re writing your ad. It should not include any kind of strange capitalization or spacing. Punctuation marks are equally important as it adds extra sophistication to Google ads. Creating ads professionally also makes other people understand the importance of the ad and realization about how nicely the ad has been crafted.

Your ad should have zero errors just like this ad above, it has no capitalization errors and no strange spacing.

Include numbers in your headlines

When you write for your Google ads, words are not enough. Clearly, you don’t want to bore your audience with just words if you want to see a strong impact start playing with numbers. Adding numbers to your ads and making them more appealing and including numbers is proven to be an excellent way of writing strong and effective ad copies

Here in this above ad, we have used the numbers in every headline to make our look more attractive with numbers.

Include Emotional Triggers in Your Ads

When it comes to writing ad copies, adding a little hint of emotions will make our ads reach the heights it requires, this principle is what makes clickbait so effective. People read something, experience a strong emotional reaction to it, and then click through. This is exactly what we want, this technique is the most powerful at your disposal when it comes to Creating ad copies

Let Magic Clickz help you create more engaging ad copy for your Google Ads campaign

Google ads are a valuable way for your business to obtain new leads. We’re a full-service digital marketing company that specializes in PPC campaigns. If you’re looking for a company that drives results, look no further than Magic Clickz

Don’t believe us? Check out our success stories that attest to the awesome work we do for our clients!

If you’re ready to start creating Google Ads campaigns that help your business obtain new leads, contact us today at support@magicclickz.com

We look forward to taking your business to new heights!

BENEFITS OF OUTSOURCING

Reading Time: 3 minutes

We are living in the 21st century where everyone is so busy and in this busy life who does not need an extra hand no matter what the work is. Outsourcing is the latest buzzword these days and is also called the extra help to the business for its better growth, what it means we’ll see later in the post.

Do what you do best, outsource the rest.

– Peter Druker

What is Outsourcing?

Outsourcing basically means asking a third-party vendor to work for you on a contractual basis, in other words, we can say a business practice in which a company hires a third party to perform tasks, handle operations or provide services for the company.

Advantages of outsourcing

Increased Efficiency

Outsourcing your business will automatically increase the efficiency of your business because shaking hands with other companies will lead to an increase in productivity and efficiency in the process thereby contributing to the bottom line of your company.

Access to skilled resources

Outsourcing also allows you to have access to skilled resources, you no longer have to invest in recruiting and training expensive resources for your business because other companies take care of the resourcing needs with their pool of highly skilled resources and you also get access to the expertise and capabilities.

Faster and better services

Getting work done faster and better is what every business needs, outsourcing also helps in better high-quality deliverables and decreases the lead time it takes for your product to reach the marketplace.

Improved focus on core activities

Outsourcing will also help you in focusing on the core activities of the business, allowing your staff to concentrate on their strengths and work for the company more effectively and efficiently for the main activities and future strategies of the business.

Controlled costs

Saving costs on training and recruitment can help the company to use that cost on capital for investment in other areas of your business, which is a great thing because we are getting the work done by skilled people along with cost savings

What happens if one tries to handle it all on their own and how it is really helpful for the growth of businesses.

This image right here is clearly depicting the right meaning of what happens when a person single-handedly tries to do every work on his own. Firstly, he won’t be able to focus on the main activities and also on the activities he masters in. Doing everything together will create chaos in the work environment and many important tasks may suffer due to the workload.

As the saying goes, “ A jack of all trades is a master of none!”

Every person is skilled in one or the other thing but cannot do everything on his own. Here comes outsourcing to the rescue to help you reduce your workload and divide the non-core activities of the business with other companies in order to use pool resources together.


Get in touch with us for our services relating to the outsourcing of your business processes and this could be the beginning of a long-term outsourcing relationship.

WAYS TO INCREASE THE QUALITY SCORE OF YOUR GOOGLE ADS CAMPAIGNS

Reading Time: 3 minutes

If you are trying to master PPC, especially Google Ads. You need to understand the term quality score. Like there is a credit score for every person whether the person is eligible for the loan or not and how high your interest rate is. The same theory applies here too, quality score affects how your PPC ads perform and how much you pay for each click.

So the foremost question is, what exactly is Quality Score?

Quality Score is Google’s measure of relevance for your keywords and PPC ads. It determines your cost per click and is multiplied by your maximum bid to determine your ad rank. The quality score depends on multiple factors that are:

  • Your click-through rate
  • Relevance of keywords with their ad groups
  • Landing page speed and quality
  • Relevance of your ad text

Why Improving Your Google Ads Quality Score is Important

Most of you surely ignore the quality score and can get away but this isn’t a sustainable marketing approach. The person who focuses on the quality score has a higher chance for the most performing campaigns and who do not care enough about the quality score eventually, you’ll notice that no matter what you do, your ads aren’t performing as well as they could be. Long-term goals need to include keeping your quality score high. It will help us in better performance of the campaigns that everyone expects.

Ways to improve your quality score

Work on your click-through rate (CTR)

The Click-through rate is the percentage of people who see your ad and click on it. CTR tells you whether you are focusing on the right keywords or not. If the keywords you are targeting are not relevant then the CTR will undoubtedly be lower. We can say that improving your CTR will automatically improve your Google Ads quality score.

For example: If your CTR is more than 10% in your current enabled campaigns which is a great thing for advertisers, this is result in higher quality score determination

Focus on Writing High-Quality Ad Copy

The next thing to focus on is your ad copy, writing high-quality ad copies is a skill that takes a long time to pick up and creating your ads according to the keywords you have chosen and should also have the words which are there on the website for good and strong quality score.

Good keyword research

Keywords are the foundation of any campaign, without keywords campaigns cannot run. Highly relevant keywords are way too essential and rushing the keyword research and doing a sloppy job will result in a low-quality score and failure of your campaign. By doing better keyword research you can find keywords that are better suited to your ads, and which are relevant, and this relevance will help improve your Google Ads quality score.

Landing page relevance

Landing page relevance is also one of the main reasons for the quality score. The terms and phrases which are used on the website should be used in the ad copies for better relevancy and higher quality score and have a higher chance of performing better. Your ad copy should have a few elements that are there on the landing page 

Under this particular point, we can also focus on Improving landing page design because your landing page does contribute to the quality score as your landing page is your first impression. Your landing page design needs to be attractive, of course, but it also needs the ability to convert the audience into customers.

For more help with attractive, eye-catchy landing page design go ahead and get in touch with our experts who strive to provide the best

Conclusion

That sums up our guide on improving your Google Ads quality score and I hope a low AdWords quality score will not be the reason for your bad ad performance. Book a call with us below and we can discuss the specifics of how we can run your campaigns as well as what we’d do to improve your quality score or get in touch with us at this email id support@magicclickz.com

ACTIVATE YOUR FREE GOOGLE ADS ₹20,000 CREDIT NOW

Reading Time: 2 minutes

Did you know about Google Ads 20,000 credit? 

Let me tell you that Google Ads offers a ₹20000 credit to get started with Google Ads. Isn’t it exciting to know?

For getting started with Google Ads, Google is offering a credit of ₹20,000. Like every document has terms and conditions, this promotion scheme has also some conditions to be kept in mind that is Google will give ₹20,000 free ad credit once the customer spends  ₹20,000 in his Google Ads account

Google Ads is a great strategy for promoting your business and giving it the heights that your business needs and you are reaching out to more people and getting a higher amount in return on investment.

What is Google Ads ₹20,000 credit?

To contextualize and according to what we have seen above. Everyone is well aware that Google is one of the biggest companies and yes not only in technology but in advertising, sales, etc in addition to this it allows you to showcase your ads across the world. This online advertising service offers you a Google Ads credit of ₹20,000 which is a promotional coupon that you can use as a budget for your campaigns.

If you don’t own a Google AdWords Account, We can create a new Google Ads account for you and send you admin access!

Get more information on how to avail this promotional code that is offered by Google Ads

Get in touch with us at support@magicclickz.com and we will help you get the ad credit you deserve.

Talk to our experts at Magic Clickz for FREE

Our experts are here to help at every step of your Google Ads journey. Book a free, 1:1 consultation to make the most of your campaigns.

Schedule an appointment now!

CONVERT YOUR PREVIOUSLY VISITED AUDIENCES INTO CUSTOMERS THROUGH GOOGLE ADS REMARKETING OR RETARGETING CAMPAIGNS

Reading Time: 4 minutes

Marketing is the essence of any business and without marketing, it is impossible to survive the day-to-day competition. Who isn’t aware of these things?

But I am pretty sure that many people do not know anything about remarketing.

Let me take you for a quick tour and gain some extra knowledge about remarketing and its importance.

What is remarketing?

The word itself has its meaning of Re-marketing which says it focuses on the people who have already been there on your website or clicked on your ad, it can also be a Google search or the users who follow your brand on social media. We can also call it a follow-up on a lead. Google Ads Experts popularly use this type of marketing to focus on reminding people about your brand, re-generate their interest in your brand, and hopefully convert them into a customer. You can remarket through various channels Google, Facebook, Instagram, Email, etc

But here we’ll focus on Google Ads remarketing and how it works for the betterment of your business – 

Remarketing is a way to connect the people who once have visited your website, basically, it helps you increase your brand awareness and remind those audiences to make a purchase from your website. It also helps in driving traffic to your website effectively.

How does Remarketing Work?

If you are aware of how to advertise your business through Google Ads, all you need to do is add a remarketing code which is also known as a tag to your website so that the people visiting your website can get added to the remarketing audiences. One can also customize the code according to your different landing pages

Using remarketing strategy you can also show Google Ads to the people who have already visited your website at least once

It is recommended by Google that when you are starting your  remarketing campaign, you begin by targeting the people who viewed your homepage the website

Best Practices of Google Ads Remarketing –

Identifying the keywords which were proven to be given the best results and focus your remarketing bids on them

If we talk in the terms of keyword options, instead of going with phrase match or exact match, we should here go with broad match. That’s because we already have narrowed down the audience, so it can be an advantage here.

Usage of engagement tracking is also found useful here

Mistakes to avoid while creating Remarketing campaigns

Ignoring blunders in Ad copies

Ad copies should be quite engaging and should have a profitable action. If we are using a remarketing list we should make sure to use creative ad copy that honors conversion prospects, ideally overcoming objections to conversion.

Targeting small audiences 

Targeting small audiences can also be an issue, the budget will eventually suffer and struggle to serve. If the audience which we are targeting is less than 1000 people, there can be an issue to serve them. This is an important point to remember while creating a remarketing campaign.

Not providing enough budget for Remarketing Campaigns

This is a common mistake that is often made by advertisers that they fail to get the point that the budget provided might not be enough for the campaign and they expect great results as quick as possible, not to forget that allocating the right budget which is enough for the campaign is also important for the achievement of its goals.

Unspecified Locations

Not being specific with the locations and knowing where exactly your customers are from can be a complete waste of your budget. This is very important to figure out where your customers are from. This can also help you to create a successful remarketing campaign for a small independent school

Let me now take you through one of our success stories with a remarketing campaign

The Goal

  • To boost their visibility within a very niche market
  • Improving online conversions and increasing school enrollments

Our Strategy

Implemented an online marketing strategy to include content marketing, search, and display advertising. Created remarketing campaign to improve brand recall and conversion rates.

The Results

Progress resulting from online marketing has been steady. A significant jump in organic conversions and enrollment in the school were two huge achievements.

  • 320% Increase in organic traffic 
  • 277% Increment in qualified leads
  • 85% Increase in school enrollments

View our whole success story and find more interesting success stories which might change your mind

Reach out to our marketing experts to scale up your business with Remarketing Campaigns

Your comments are welcome and If you need any help, contact us at: support@magicclickz.com

GROW YOUR SALON BUSINESS BY 10X USING GOOGLE ADS

Reading Time: 5 minutes

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic”

– Jeff Elsenberg

Today, in this blog we will see that if you own a salon business and find it difficult to reach your target audience through traditional marketing ways. Google Ads is here in your rescue to promote your business and we all know how capable it is of bringing a good number of customers to your doorstep.

We are all aware about the fact, now-a-days internet is accessible to anyone and everyone and we all know that the number of people going online for finding what they need is something which is next level. So don’t you think that salon business should also enjoy some of its perks?

Let us now see how exactly Google Ads is helping salon business and is it really worth investing in it?

We are well aware of the fact that Google is the primary source of any information and making your business online and able to make it reach to its potential customers is very helpful for the growth of your business. Salon businesses have a very low reach or we can say they just target their particular area and are unable to reach different locations because of the no proper marketing strategy of the business. Google Ads is making it way easy for the business to achieve heights

  • Providing you the liberty of creating awareness about your brand which is really important if we are focusing on the marketing for the business.
  • Allowing you to reach only those potential customers who really are interested and are willing to opt for the salon services.
  • You have the advantage of targeting the locations where you want to show the ads and within the given locations your ads will be served, basically no wastage of much cost by targeting a large number of locations.
  • Customer is the king, we all know that but here for fixing a budget or providing a budget to your AdWords account is in your hands so you are the king here, you have the full liberty to decide the budget for your Google Ads Marketing.

If we ask, is it really worth investing in Google Ads for Salon Business?

The simple answer is YES. It is worth investing in Google Ads, 

We all know Google is the most popular and the most used search engine and we can say that Google offers unlimited opportunities to the marketers who are willing to increase their sales through Google. Google is giving you the opportunity to bring your brand into consideration and increase its value.

What else do we need? We are getting all the possible outcomes through Google Ads which earlier weren’t possible due to traditional ways of marketing. It is always better to hire a professional Google Ads Expert to work for your ultimate goal.

BENEFITS OF GOOGLE ADS

Increase your brand awareness:

We have discussed this above in the blog that Google Ads helps you increase awareness of your brand. It is discovered that search ads lift awareness of the business by an average of 6%.

Measure your performance through Google Ads

It becomes way too easy to measure your performance or growth of your business which was not possible in traditional ways of marketing, here this is not the case you can decide your spend, and every possible thing through which you can make sure that this is the best way of marketing your salon business.

Observing your competitors tactics

We have a lot of competition in every market and it is very important to cope-up with the new trends and keep an eye on your competitors, how exactly they are marketing their business and how we can make our strategies better than them in every aspect. For this work to be done effectively we should seek the help of Google Ads Strategists

Helping you track traffic on your website through Google Analytics

Google Analytics helps you track all the traffic on your website on location, device, gender, and track all the possible leads from the website to ensure effective and efficient results. Which is again great for your salon business.

Let me now take you through one of our success stories of a salon

The Goal

  • Bringing relevant traffic to their website and providing them retaining customers
  • Increasing their sales and reducing their cost of spending on the advertisement
  • Show potential clients how and why they were better than other salons and encourage pop by

Our Strategies

  • Creating pay per click campaigns for the salon with a low budget and focused more on generating the revenue from the budget allotted.
  • Added a click to call option because it makes easy for the clients who want the direct interaction and who are ready to book an appointment right there within seconds.
  • We worked on creating search ads with quality content and getting featured on top of the Google search results.

The Results

The results we achieved were tremendous

It increased the reach of the salon along with increase in daily phone calls 

The salon also gained a huge number of retaining customers and also helped them in creating the client base and generate repeat visits

A huge jump in numbers 

1500+ Site Visitors Per Month

400% Increase in booking

59% decrease in cost per lead

View our whole success story and find more interesting success stories which might change your mind

Also view our other success stories

Reach out to our marketing experts to scale up your salon business!

Your comments are welcome and If you need any help, contact us at: support@magicclickz.com

USING GOOGLE ADS EXTENSIONS FOR MARKETING SUCCESS

Reading Time: 6 minutes

“Stopping advertising to save money is like stopping your watch to save time”

Henry Ford

Google has given us the liberty to customize our ads and make it as unique as possible. This is one of the main reasons for Google’s popularity when compared to other advertising networks.

Google has given us the opportunity to make our ads look good and attractive with the add-ons, now it isn’t just about basic text ads or just short headlines and descriptions. We have add-ons as I told you earlier known as extensions or we can say that these are the extra features added to an ad and clearly who doesn’t like something extra in their life?

Extensions are known to increase the click through rate more efficiently and today through this post let’s just have a look at the best extensions that an advertiser uses to change the game and to make their ads look more attractive, appealing and different from all the similar ads.

So what are google ad extensions? If you have no idea about this then don’t worry, all that is going to change after reading our today’s post and this will help you to gain knowledge about extensions.

What are Google Ads Extensions?

We all have noticed the ads appearing on google but many few of you might have noticed that the extra information given along with the headlines and descriptions are actually extensions These extensions are not added by default but are added by the advertiser for giving the extra information about the product/service. Extensions are also known for increasing the click-through rate (CTR) between 10-25%. In this competitive market, it is very important for marketers to stand out from the crowd and extensions help in making the ad look different and more clickable than normal text ads.

You might have this question, do we have to pay more for adding these extensions i n the ad? The answer to your question is NO. These extensions are taking no extra cost for adding them to your ad. Yes, most importantly we do not add every extension to the ads, we use specific extensions for every ad and that depends on the nature of the product/service we are promoting.

Most commonly used extensions 

  • Sitelink Extension
  • Structured Snippets Extension
  • Callout Extension
  • Call Extension
  • Location Extension
  • Price Extension
  • Promotion Extension
  • Image Extension

These are the most commonly used extensions in the Google ads

Let us now talk about the extensions one by one

SITELINK EXTENSION

This extension is added to take the user to the different landing pages of the website. It is known for significantly increasing the click through rate of the search ads. This extension allows us to add a minimum of 2 sitelinks and a maximum of 6 sitelinks in a Google ad. We can also add a two-line description to every sitelink.

In recent studies, we have observed that sitelink extensions are capable of increasing CTR by an average of 8%

Moving forward to the next extension

STRUCTURED SNIPPETS

This extension of google ads allows you to highlight the aspects of their product/service. It gives the customer a better idea about what exactly the business is selling and what is the ad all about. Appears at the bottom of the ad. It’s recommended by Google Ads Experts that structured snippets should be added more than one per ad.

Callout Extension

Another highly popular and important extension is the callout extension. Usually, people get confused between callouts and call extensions but today we will understand them individually without any confusion in mind. Callout extensions are something that helps us in telling the special features of the product/service we are promoting through the ad. Callouts should immediately catch the attention of the person looking at your ad and it should make an impact on the people’s minds which will make them buy that particular product/service. There is a limit of 25 characters per callout.

Call Extension

This extension allows people to call the business through the ad for queries and other important information. Call Extension is the only way where the user can get in touch with the business for any required information, Google Ads Strategists believe that this is the most important and helpful extension to be added to your Google ads.

Location Extension

This extension is an ideal extension for any business with a physical store. By using the location extension google will display the complete address of the business and where exactly the business is located without having to click on the ad. Secondly, clicking on it will automatically pull up the business’s location on Google Maps, which will guide the user to the correct and exact location of the business where it is located.

Price Extension

As the name says this extension provides us  with the pricing information about the product/service. Google displays up to eight pricing cards. Before buying any product or opting for any service, we all are concerned about the price, this is the solution we can add this extension in our ad and it is useful for the businesses who have high end products and if they are using this extension, then only relevant and genuine traffic will click on the ad and the people who do not want such expensive products won’t even click on the ad which will save our cost. Google Experts suggest working with this extension for businesses with fixed prices and less recommended to the businesses that have fluctuating prices.

Promotion Extension

Another must-use extension for the business is, if there are any promotional offers on the ads on special holiday promotions and sales. It can be anything like a summer sale or an independence day sale. Through this extension we let people know about our ongoing special offers which will get us more leads because who doesn’t like discounts and special offs on the products? Promotion extensions can be scheduled to turn on and off on specific dates. By clicking on the promotion extension it directly takes the user to the promotion page of the website.

Image Extension

The type of extension is that allows the user to upload clear, relevant images to complement the search ads. Using good images and attractive images will help you drive more customers towards your business because it is a treat to the eyes along with text and it keeps the interest of the user alive with images.

Other than this we have some more extensions those are 

  • Lead From Extension
  • Affiliate Location Extension
  • App Extension
Google Ads Extensions Summary

I hope this blog has provided a good amount of knowledge about the most used extensions and no matter what your business is about you should use the extensions in Google ads because extensions increase the overall look of your ad and provide enough size to grab users’ attention.

Get in touch with us at support@magicclickz.com If you are willing to increase your earnings through Google ads, we are here to help you promote your business.

5 STRATEGIES FOR GROWING YOUR DENTISTRY THROUGH GOOGLE ADS

Reading Time: 4 minutes

Google is the most effective platform for advertising your business as its reach is pretty vast. Google itself has given so much to the people and a lot of people now are achieving great  heights with the help of google ads. Today, in this blog we will learn how google ads is helping dentists to grow their business and earn more with google ads.

Choosing the right campaign type for your business 

Before going further with other strategies, we should have clear image of what we want for our business and for that the selection of right campaign type is very important and the moto behind the selection of the campaign should be clear enough, like whether you want to opt for maximizing the conversions, increase your brand awareness and increase the traffic on the website for better sales opportunities. This will be the very 1st strategy that will help you in the growth of your dentist business.

Targeting the right keywords

When someone’s decides to promote their business on google ads they should be well aware of the fact targeting the right keywords for your business is very important because on that basis only whenever someone will search for your business, they should  yours, for this the selection of the right keywords with more search volume should be taken in the account for its better performance. For this you should seek the help of a Google Ads Expert as they are more experienced and they do know what type of keywords would help your business.

Strategizing your bid adjustments

The 3rd and the most important point to be taken care of is bid adjustments in your google AdWords account, It is important because you can target the most important keywords, you can also the increase the bids for the nearby locations or the locations from which are getting maximum number of conversions, also ad scheduling according to your experience which will help you in increasing the bids for the days you think are better for you business and reducing the bids of the days which you think are not as great as other days. These are some of the ways through which you can grow your business with the planned budget but again here i would suggest you to take the help of a Google Ads Strategist to make your work easy.

Using Google Ads Extensions 

Google ads extensions are indeed a boon for the overall google ads. Extensions are the extra important details along with ads to enhance its overall look and for the extra information about the business such as call details of the business, we can also add all the type of services we are providing, or we can add URL of all the landing pages available on the website as sitelinks extensions.

Informative Landing Page

It is important to have an optimized landing page. Also the landing page should have all the information there on the website about the working hours, the appointment process should be made easy going and smooth for the customer who is going to book a slot.

Let me now take you to a success story of our own company how we helped dentistry to grow their business

Our Goal

Helping them gain a better foothold in the dental care industry and establishing Insight Dental And Implants as a credible and expert brand for dental services in OK.

To drive qualified leads through a well-strategized PPC campaign which will also increase traffic to the websites, which in turn will boost conversions.

Their patients were unable to reach out to them through the website to book appointments or access the information regarding their treatment and services.

Our Strategy

We focused on getting the natural and paid search channels working together and ensuring that Google AdWords was able to perform optimally in a competitive market.

Understanding the online audience’s behavior and search pattern and working for the dentistry accordingly

Our Google Ads Strategists also came up with the idea of targeting the most effective locations based on the search pattern and inquires

The Result we achieved are tremendous

There was a 95% rise in appointment bookings through their website after the campaign was successfully executed.

There was also a whopping 82% rise in the revenue as more and more leads were driven through paid advertisements.

Insight Dental And Implants Received 250 OPDs in a month.

9.7x return on ad spend

850% rise in revenue

CPA reduced by 80.1%

Check our full success story

Find out how we can put solutions to work for you.

SUNSET OF GOOGLE EXPANDED TEXT ADS

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Key points to be discussed today

  1. What are expanded text ads?
  2. How are they different from responsive search ads?
  3. Why are expanded ads getting removed?

Before we start with today’s blog about why there is a need to remove expanded text ads from Google AdWords, we should be well aware of what expanded text ads exactly are and how they are different from responsive search ads while we make the ads.

What are Expanded Text Ads?

Expanded text ads are nothing different from other text ads but there are a few differences in expanded text ads which are as follows

  • Expanded text ads include three headlines, the first 2 are required and the 3rd one is optional for the additional information if any. We can use up to 30 characters per headline
  • It also has 90 character descriptions as responsive search ads but here the number of fields are only two.
  • Expanded text ads are also known for bringing improvements in click through rate because of the size of the ads.

EXPANDED TEXT AD

How are expanded text ads different from responsive search ads

Responsive search has the ability to accommodate more number of headlines and descriptions and the advertiser is not bounded with the content and the point of view which he/she has to present while preparing google ads but here as we saw above there are less number of headline and description fields.

Through this table we can compare them further

Now let’s talk about the main topic EXPANDED ADS GETTING REMOVED FROM GOOGLE ADWORDS?

By the end of June and beginning of July you will no longer be able to create expanded text ads as it was announced by the product manager of google ads. The existing expanded ads will still continue to be served and we can still pause, resume and can even remove them but will no longer be created. This is the latest move to be taken by Google and it is recommended to have at least one responsive search ad in every search campaign if we were using expanded text ads.

Like what you see? Get in touch with us at support@magicclick.com for further information about how we can help you in growing your business through google ads.

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