Ad copies are the most important and crucial part of Google Ads Marketing as headlines and descriptions are the two eye catchy things that do appear on our ads, the only main things visible to people. Therefore the ad should be attractive and capable enough to catch the attention.
Crafting strong ad copy on Google Ads can be tricky, but to do it right, we have some tips and tricks for you that will help you in creating good ad copies.
Here are the tips you need to follow for attractive Google ads :
Leverage Keywords Where Possible
A staple best practice of ad copywriting includes keywords because these keywords will tell them that they are in the right place. Keyword placement in ads plays an important role. Using search keywords in the headlines and/or text at the top of a landing page makes it easy for the visitor to understand that he is at the right place where he had to be.
Always include a call to action
What is the motto behind running our ads on Google? Our main intention behind this is we want the visitor to take a specific action. It is purchase action for some websites or submission of lead forms for others, but it’s important to either use that phrasing in the ad copy or gives them a clue as to what you want. Using a call to action in ad copy helps frame the visitor experience.
Use Ad extensions like crazy
Hearing the word extensions means exactly the same as it seems, extensions are very helpful when we create any Google Ads because extensions add extra punch to the ads and make our ad look more impressive and representable to the audience. For this, you should have complete knowledge of all the extensions.
Here right below the descriptions, you will be able to see site links extension and call extension
Write in a professional manner
Usage of proper grammar, spelling, and formatting when you’re writing your ad. It should not include any kind of strange capitalization or spacing. Punctuation marks are equally important as it adds extra sophistication to Google ads. Creating ads professionally also makes other people understand the importance of the ad and realization about how nicely the ad has been crafted.
Your ad should have zero errors just like this ad above, it has no capitalization errors and no strange spacing.
Include numbers in your headlines
When you write for your Google ads, words are not enough. Clearly, you don’t want to bore your audience with just words if you want to see a strong impact start playing with numbers. Adding numbers to your ads and making them more appealing and including numbers is proven to be an excellent way of writing strong and effective ad copies
Here in this above ad, we have used the numbers in every headline to make our look more attractive with numbers.
Include Emotional Triggers in Your Ads
When it comes to writing ad copies, adding a little hint of emotions will make our ads reach the heights it requires, this principle is what makes clickbait so effective. People read something, experience a strong emotional reaction to it, and then click through. This is exactly what we want, this technique is the most powerful at your disposal when it comes to Creating ad copies
Let Magic Clickz help you create more engaging ad copy for your Google Ads campaign
Google ads are a valuable way for your business to obtain new leads. We’re a full-service digital marketing company that specializes in PPC campaigns. If you’re looking for a company that drives results, look no further than Magic Clickz
We look forward to taking your business to new heights!