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CONVERT YOUR PREVIOUSLY VISITED AUDIENCES INTO CUSTOMERS THROUGH GOOGLE ADS REMARKETING OR RETARGETING CAMPAIGNS

Reading Time: 4 minutes

Marketing is the essence of any business and without marketing, it is impossible to survive the day-to-day competition. Who isn’t aware of these things?

But I am pretty sure that many people do not know anything about remarketing.

Let me take you for a quick tour and gain some extra knowledge about remarketing and its importance.

What is remarketing?

The word itself has its meaning of Re-marketing which says it focuses on the people who have already been there on your website or clicked on your ad, it can also be a Google search or the users who follow your brand on social media. We can also call it a follow-up on a lead. Google Ads Experts popularly use this type of marketing to focus on reminding people about your brand, re-generate their interest in your brand, and hopefully convert them into a customer. You can remarket through various channels Google, Facebook, Instagram, Email, etc

But here we’ll focus on Google Ads remarketing and how it works for the betterment of your business – 

Remarketing is a way to connect the people who once have visited your website, basically, it helps you increase your brand awareness and remind those audiences to make a purchase from your website. It also helps in driving traffic to your website effectively.

How does Remarketing Work?

If you are aware of how to advertise your business through Google Ads, all you need to do is add a remarketing code which is also known as a tag to your website so that the people visiting your website can get added to the remarketing audiences. One can also customize the code according to your different landing pages

Using remarketing strategy you can also show Google Ads to the people who have already visited your website at least once

It is recommended by Google that when you are starting your  remarketing campaign, you begin by targeting the people who viewed your homepage the website

Best Practices of Google Ads Remarketing –

Identifying the keywords which were proven to be given the best results and focus your remarketing bids on them

If we talk in the terms of keyword options, instead of going with phrase match or exact match, we should here go with broad match. That’s because we already have narrowed down the audience, so it can be an advantage here.

Usage of engagement tracking is also found useful here

Mistakes to avoid while creating Remarketing campaigns

Ignoring blunders in Ad copies

Ad copies should be quite engaging and should have a profitable action. If we are using a remarketing list we should make sure to use creative ad copy that honors conversion prospects, ideally overcoming objections to conversion.

Targeting small audiences 

Targeting small audiences can also be an issue, the budget will eventually suffer and struggle to serve. If the audience which we are targeting is less than 1000 people, there can be an issue to serve them. This is an important point to remember while creating a remarketing campaign.

Not providing enough budget for Remarketing Campaigns

This is a common mistake that is often made by advertisers that they fail to get the point that the budget provided might not be enough for the campaign and they expect great results as quick as possible, not to forget that allocating the right budget which is enough for the campaign is also important for the achievement of its goals.

Unspecified Locations

Not being specific with the locations and knowing where exactly your customers are from can be a complete waste of your budget. This is very important to figure out where your customers are from. This can also help you to create a successful remarketing campaign for a small independent school

Let me now take you through one of our success stories with a remarketing campaign

The Goal

  • To boost their visibility within a very niche market
  • Improving online conversions and increasing school enrollments

Our Strategy

Implemented an online marketing strategy to include content marketing, search, and display advertising. Created remarketing campaign to improve brand recall and conversion rates.

The Results

Progress resulting from online marketing has been steady. A significant jump in organic conversions and enrollment in the school were two huge achievements.

  • 320% Increase in organic traffic 
  • 277% Increment in qualified leads
  • 85% Increase in school enrollments

View our whole success story and find more interesting success stories which might change your mind

Reach out to our marketing experts to scale up your business with Remarketing Campaigns

Your comments are welcome and If you need any help, contact us at: support@magicclickz.com

GROW YOUR SALON BUSINESS BY 10X USING GOOGLE ADS

Reading Time: 5 minutes

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic”

– Jeff Elsenberg

Today, in this blog we will see that if you own a salon business and find it difficult to reach your target audience through traditional marketing ways. Google Ads is here in your rescue to promote your business and we all know how capable it is of bringing a good number of customers to your doorstep.

We are all aware about the fact, now-a-days internet is accessible to anyone and everyone and we all know that the number of people going online for finding what they need is something which is next level. So don’t you think that salon business should also enjoy some of its perks?

Let us now see how exactly Google Ads is helping salon business and is it really worth investing in it?

We are well aware of the fact that Google is the primary source of any information and making your business online and able to make it reach to its potential customers is very helpful for the growth of your business. Salon businesses have a very low reach or we can say they just target their particular area and are unable to reach different locations because of the no proper marketing strategy of the business. Google Ads is making it way easy for the business to achieve heights

  • Providing you the liberty of creating awareness about your brand which is really important if we are focusing on the marketing for the business.
  • Allowing you to reach only those potential customers who really are interested and are willing to opt for the salon services.
  • You have the advantage of targeting the locations where you want to show the ads and within the given locations your ads will be served, basically no wastage of much cost by targeting a large number of locations.
  • Customer is the king, we all know that but here for fixing a budget or providing a budget to your AdWords account is in your hands so you are the king here, you have the full liberty to decide the budget for your Google Ads Marketing.

If we ask, is it really worth investing in Google Ads for Salon Business?

The simple answer is YES. It is worth investing in Google Ads, 

We all know Google is the most popular and the most used search engine and we can say that Google offers unlimited opportunities to the marketers who are willing to increase their sales through Google. Google is giving you the opportunity to bring your brand into consideration and increase its value.

What else do we need? We are getting all the possible outcomes through Google Ads which earlier weren’t possible due to traditional ways of marketing. It is always better to hire a professional Google Ads Expert to work for your ultimate goal.

BENEFITS OF GOOGLE ADS

Increase your brand awareness:

We have discussed this above in the blog that Google Ads helps you increase awareness of your brand. It is discovered that search ads lift awareness of the business by an average of 6%.

Measure your performance through Google Ads

It becomes way too easy to measure your performance or growth of your business which was not possible in traditional ways of marketing, here this is not the case you can decide your spend, and every possible thing through which you can make sure that this is the best way of marketing your salon business.

Observing your competitors tactics

We have a lot of competition in every market and it is very important to cope-up with the new trends and keep an eye on your competitors, how exactly they are marketing their business and how we can make our strategies better than them in every aspect. For this work to be done effectively we should seek the help of Google Ads Strategists

Helping you track traffic on your website through Google Analytics

Google Analytics helps you track all the traffic on your website on location, device, gender, and track all the possible leads from the website to ensure effective and efficient results. Which is again great for your salon business.

Let me now take you through one of our success stories of a salon

The Goal

  • Bringing relevant traffic to their website and providing them retaining customers
  • Increasing their sales and reducing their cost of spending on the advertisement
  • Show potential clients how and why they were better than other salons and encourage pop by

Our Strategies

  • Creating pay per click campaigns for the salon with a low budget and focused more on generating the revenue from the budget allotted.
  • Added a click to call option because it makes easy for the clients who want the direct interaction and who are ready to book an appointment right there within seconds.
  • We worked on creating search ads with quality content and getting featured on top of the Google search results.

The Results

The results we achieved were tremendous

It increased the reach of the salon along with increase in daily phone calls 

The salon also gained a huge number of retaining customers and also helped them in creating the client base and generate repeat visits

A huge jump in numbers 

1500+ Site Visitors Per Month

400% Increase in booking

59% decrease in cost per lead

View our whole success story and find more interesting success stories which might change your mind

Also view our other success stories

Reach out to our marketing experts to scale up your salon business!

Your comments are welcome and If you need any help, contact us at: support@magicclickz.com

USING GOOGLE ADS EXTENSIONS FOR MARKETING SUCCESS

Reading Time: 6 minutes

“Stopping advertising to save money is like stopping your watch to save time”

Henry Ford

Google has given us the liberty to customize our ads and make it as unique as possible. This is one of the main reasons for Google’s popularity when compared to other advertising networks.

Google has given us the opportunity to make our ads look good and attractive with the add-ons, now it isn’t just about basic text ads or just short headlines and descriptions. We have add-ons as I told you earlier known as extensions or we can say that these are the extra features added to an ad and clearly who doesn’t like something extra in their life?

Extensions are known to increase the click through rate more efficiently and today through this post let’s just have a look at the best extensions that an advertiser uses to change the game and to make their ads look more attractive, appealing and different from all the similar ads.

So what are google ad extensions? If you have no idea about this then don’t worry, all that is going to change after reading our today’s post and this will help you to gain knowledge about extensions.

What are Google Ads Extensions?

We all have noticed the ads appearing on google but many few of you might have noticed that the extra information given along with the headlines and descriptions are actually extensions These extensions are not added by default but are added by the advertiser for giving the extra information about the product/service. Extensions are also known for increasing the click-through rate (CTR) between 10-25%. In this competitive market, it is very important for marketers to stand out from the crowd and extensions help in making the ad look different and more clickable than normal text ads.

You might have this question, do we have to pay more for adding these extensions i n the ad? The answer to your question is NO. These extensions are taking no extra cost for adding them to your ad. Yes, most importantly we do not add every extension to the ads, we use specific extensions for every ad and that depends on the nature of the product/service we are promoting.

Most commonly used extensions 

  • Sitelink Extension
  • Structured Snippets Extension
  • Callout Extension
  • Call Extension
  • Location Extension
  • Price Extension
  • Promotion Extension
  • Image Extension

These are the most commonly used extensions in the Google ads

Let us now talk about the extensions one by one

SITELINK EXTENSION

This extension is added to take the user to the different landing pages of the website. It is known for significantly increasing the click through rate of the search ads. This extension allows us to add a minimum of 2 sitelinks and a maximum of 6 sitelinks in a Google ad. We can also add a two-line description to every sitelink.

In recent studies, we have observed that sitelink extensions are capable of increasing CTR by an average of 8%

Moving forward to the next extension

STRUCTURED SNIPPETS

This extension of google ads allows you to highlight the aspects of their product/service. It gives the customer a better idea about what exactly the business is selling and what is the ad all about. Appears at the bottom of the ad. It’s recommended by Google Ads Experts that structured snippets should be added more than one per ad.

Callout Extension

Another highly popular and important extension is the callout extension. Usually, people get confused between callouts and call extensions but today we will understand them individually without any confusion in mind. Callout extensions are something that helps us in telling the special features of the product/service we are promoting through the ad. Callouts should immediately catch the attention of the person looking at your ad and it should make an impact on the people’s minds which will make them buy that particular product/service. There is a limit of 25 characters per callout.

Call Extension

This extension allows people to call the business through the ad for queries and other important information. Call Extension is the only way where the user can get in touch with the business for any required information, Google Ads Strategists believe that this is the most important and helpful extension to be added to your Google ads.

Location Extension

This extension is an ideal extension for any business with a physical store. By using the location extension google will display the complete address of the business and where exactly the business is located without having to click on the ad. Secondly, clicking on it will automatically pull up the business’s location on Google Maps, which will guide the user to the correct and exact location of the business where it is located.

Price Extension

As the name says this extension provides us  with the pricing information about the product/service. Google displays up to eight pricing cards. Before buying any product or opting for any service, we all are concerned about the price, this is the solution we can add this extension in our ad and it is useful for the businesses who have high end products and if they are using this extension, then only relevant and genuine traffic will click on the ad and the people who do not want such expensive products won’t even click on the ad which will save our cost. Google Experts suggest working with this extension for businesses with fixed prices and less recommended to the businesses that have fluctuating prices.

Promotion Extension

Another must-use extension for the business is, if there are any promotional offers on the ads on special holiday promotions and sales. It can be anything like a summer sale or an independence day sale. Through this extension we let people know about our ongoing special offers which will get us more leads because who doesn’t like discounts and special offs on the products? Promotion extensions can be scheduled to turn on and off on specific dates. By clicking on the promotion extension it directly takes the user to the promotion page of the website.

Image Extension

The type of extension is that allows the user to upload clear, relevant images to complement the search ads. Using good images and attractive images will help you drive more customers towards your business because it is a treat to the eyes along with text and it keeps the interest of the user alive with images.

Other than this we have some more extensions those are 

  • Lead From Extension
  • Affiliate Location Extension
  • App Extension
Google Ads Extensions Summary

I hope this blog has provided a good amount of knowledge about the most used extensions and no matter what your business is about you should use the extensions in Google ads because extensions increase the overall look of your ad and provide enough size to grab users’ attention.

Get in touch with us at support@magicclickz.com If you are willing to increase your earnings through Google ads, we are here to help you promote your business.

5 STRATEGIES FOR GROWING YOUR DENTISTRY THROUGH GOOGLE ADS

Reading Time: 4 minutes

Google is the most effective platform for advertising your business as its reach is pretty vast. Google itself has given so much to the people and a lot of people now are achieving great  heights with the help of google ads. Today, in this blog we will learn how google ads is helping dentists to grow their business and earn more with google ads.

Choosing the right campaign type for your business 

Before going further with other strategies, we should have clear image of what we want for our business and for that the selection of right campaign type is very important and the moto behind the selection of the campaign should be clear enough, like whether you want to opt for maximizing the conversions, increase your brand awareness and increase the traffic on the website for better sales opportunities. This will be the very 1st strategy that will help you in the growth of your dentist business.

Targeting the right keywords

When someone’s decides to promote their business on google ads they should be well aware of the fact targeting the right keywords for your business is very important because on that basis only whenever someone will search for your business, they should  yours, for this the selection of the right keywords with more search volume should be taken in the account for its better performance. For this you should seek the help of a Google Ads Expert as they are more experienced and they do know what type of keywords would help your business.

Strategizing your bid adjustments

The 3rd and the most important point to be taken care of is bid adjustments in your google AdWords account, It is important because you can target the most important keywords, you can also the increase the bids for the nearby locations or the locations from which are getting maximum number of conversions, also ad scheduling according to your experience which will help you in increasing the bids for the days you think are better for you business and reducing the bids of the days which you think are not as great as other days. These are some of the ways through which you can grow your business with the planned budget but again here i would suggest you to take the help of a Google Ads Strategist to make your work easy.

Using Google Ads Extensions 

Google ads extensions are indeed a boon for the overall google ads. Extensions are the extra important details along with ads to enhance its overall look and for the extra information about the business such as call details of the business, we can also add all the type of services we are providing, or we can add URL of all the landing pages available on the website as sitelinks extensions.

Informative Landing Page

It is important to have an optimized landing page. Also the landing page should have all the information there on the website about the working hours, the appointment process should be made easy going and smooth for the customer who is going to book a slot.

Let me now take you to a success story of our own company how we helped dentistry to grow their business

Our Goal

Helping them gain a better foothold in the dental care industry and establishing Insight Dental And Implants as a credible and expert brand for dental services in OK.

To drive qualified leads through a well-strategized PPC campaign which will also increase traffic to the websites, which in turn will boost conversions.

Their patients were unable to reach out to them through the website to book appointments or access the information regarding their treatment and services.

Our Strategy

We focused on getting the natural and paid search channels working together and ensuring that Google AdWords was able to perform optimally in a competitive market.

Understanding the online audience’s behavior and search pattern and working for the dentistry accordingly

Our Google Ads Strategists also came up with the idea of targeting the most effective locations based on the search pattern and inquires

The Result we achieved are tremendous

There was a 95% rise in appointment bookings through their website after the campaign was successfully executed.

There was also a whopping 82% rise in the revenue as more and more leads were driven through paid advertisements.

Insight Dental And Implants Received 250 OPDs in a month.

9.7x return on ad spend

850% rise in revenue

CPA reduced by 80.1%

Check our full success story

Find out how we can put solutions to work for you.

SUNSET OF GOOGLE EXPANDED TEXT ADS

Reading Time: 2 minutes

Key points to be discussed today

  1. What are expanded text ads?
  2. How are they different from responsive search ads?
  3. Why are expanded ads getting removed?

Before we start with today’s blog about why there is a need to remove expanded text ads from Google AdWords, we should be well aware of what expanded text ads exactly are and how they are different from responsive search ads while we make the ads.

What are Expanded Text Ads?

Expanded text ads are nothing different from other text ads but there are a few differences in expanded text ads which are as follows

  • Expanded text ads include three headlines, the first 2 are required and the 3rd one is optional for the additional information if any. We can use up to 30 characters per headline
  • It also has 90 character descriptions as responsive search ads but here the number of fields are only two.
  • Expanded text ads are also known for bringing improvements in click through rate because of the size of the ads.

EXPANDED TEXT AD

How are expanded text ads different from responsive search ads

Responsive search has the ability to accommodate more number of headlines and descriptions and the advertiser is not bounded with the content and the point of view which he/she has to present while preparing google ads but here as we saw above there are less number of headline and description fields.

Through this table we can compare them further

Now let’s talk about the main topic EXPANDED ADS GETTING REMOVED FROM GOOGLE ADWORDS?

By the end of June and beginning of July you will no longer be able to create expanded text ads as it was announced by the product manager of google ads. The existing expanded ads will still continue to be served and we can still pause, resume and can even remove them but will no longer be created. This is the latest move to be taken by Google and it is recommended to have at least one responsive search ad in every search campaign if we were using expanded text ads.

Like what you see? Get in touch with us at support@magicclick.com for further information about how we can help you in growing your business through google ads.

GOOGLE LOCAL CAMPAIGN  VS GOOGLE PERFORMANCE MAX CAMPAIGN

Reading Time: 4 minutes

Points to be covered today in this blog

  • What is a local campaign?
  • What is a performance max campaign?
  • Why is the local campaign getting replaced and how is it different from the performance max campaign?
  • Our own results while comparing the two campaigns

Today, we have the two campaigns to be compared and know why exactly the local campaign is saying goodbye to google ads and why the performance max campaign is taking over the local campaign. In our previous blog we have already seen that performance max is replacing local campaign but today we will know the reason behind this and know the difference between the two. Before beginning with the difference, first let us understand them individually and then compare them further.

Local Campaign 

Local campaign is a type of campaign where the advertisers focus on driving more traffic towards shop visits and in-store sales, this campaign makes it easy for the customers to find the stuff they need in the nearby stores, it provides the direction to the customers to reach out the store through google maps. Local campaign is a very powerful and effective tool for businesses because through this the businesses experience an increase in sales. It is an offline way of purchasing stuff but through online advertising. Local campaigns help in promoting the location of your store across different google properties. This was a little brief about local campaign and let us have a look at our other campaign in opposition to local campaign.

Performance Max Campaign

We have our second campaign here to understand what exactly a performance max campaign is. It is the type of campaign where it allows the user to have access across all the Google’s channels such as Search, Display, Discover, Gmail etc. in a single campaign, it is the most preferred campaign by Google Ads Experts because it is easy to manage this campaign as the bidding is automated by Google which does not take place in other campaigns, the advertiser has to give or set the bids for the campaign but here the burden of setting bids is taken over by google and advertiser just has to provide the ad assets to this campaign type and then just have to wait for the results this campaign is capable of giving.

WHY is the local campaign getting replaced and how is it different from performance max campaign? 

Here’s the main topic why exactly it is getting replaced and what are possible reasons for its replacement with performance max campaign, so here we go with the list of reasons  

The features which we get in local campaign are the features we are already getting in performance max campaign along with other google channels, performance max is also capable of showing us the directions like local campaign does so what is the need to create local campaign?

Here in the above difference we can see that the clear winner is performance max campaign 

Us working with local and performance max campaign

Here are our own results with both the campaigns to be compared and you can clearly see the difference in the numbers of local campaign and performance max campaign. Be it more conversions, better clicks & impressions, higher click through rate, more number of phone calls, huge difference in the percentage of conversion rate and most importantly lesser cost and cost per conversion which is exactly what a business expects in the return if they are spending on the advertising. These numbers are hard to achieve on your own. You will have to take the help of  Google Ads Strategists to get these astonishing results for your business.

So what are you waiting for? Get in touch to maximize for sales in no time with our services, for more details contact us at support@magicclickz.com

6 TIPS TO INCREASE YOUR BAKERY  BUSINESS THROUGH SOCIAL MEDIA

Reading Time: 3 minutes

Running a business and working for its growth side by side is not an easy task, so here are some tips that will help you to grow your bakery business and increase your ROI (Return on Investment)

Attractive and detailed website to grab attention

If you are a bakery owner you need to have a website that can easily attract the customers just by looking at it and can gain many new customers to your bakery business because your website is the very first thing a customer will notice, it should have detailed information such as prices, availability, offers, discounts and various promotions if any.

Catchy and attractive posts

In this industry, it is very important that you should have attractive posts and images for your page or website post, if the posts are not up to the mark so it can be an issue because hardly any customers will visit your website/page. So we need to try that the posts which we are uploading should have the intention of gaining more audience.

Develop a habit of keeping your page updated

A bakery owner should have the habit of posting and keeping their profile updated. The user should know what’s new in trend and what exactly the user is missing out on. It makes our page look attractive. Do you want to enhance your social media plan for your business ? Plan it with us  

Planning giveaways and free recipes to attract new customers

We can increase the reach by planning the giveaways and free recipes to the customers so that they will know the worth of the unique taste that you are offering and through these techniques, your business can add more customers to your contact. You should plan giveaways and provide free recipes at a regular interval of time to maintain engagement with the customers.

Showcase your best reviews to your customers 

We should always showcase our best reviews to our audience who are connected to you through their social media, you should always post your appreciation/feedback on your stories to gain customer attention towards your business.
This will create a positive impact on your customers.

Use popular hashtags in your postings

For every business, it is very important if you are promoting your business on a social media platform you need to keep your business updated with popular hashtags so that whenever that hashtag is being searched our posts should always appear on the top, this technique is the most effective to bring your bakery in recognition!

With these bakery promotion strategies, you’ll be able to get a lot more customers in no time. 

It’s time to build your bakery into the local legend it deserves to be. Reach out to us at support@magicclickz.com to help you get started !

IS IT THE TIME TO SAY GOODBYE TO UNIVERSAL ANALYTICS ?

Reading Time: 3 minutes

Goodbyes are hard, aren’t they? But here with a goodbye we are welcoming a new standard known as Google analytics 4 or GA4 from July 1, 2023. Yes, that is right Google analytics 4 or GA4 is replacing universal analytics, it came into existence in the year 2005 and since then it is a go to platform for the websites where it determines user traffic on the website, the amount of time they stayed on a website also can track the source of traffic and collects all the relevant data, which is great for the actual working of a website.

This was a little brief about universal analytics, now let us see what it is being replaced with and let’s see what else Google analytics 4 or GA4 has to offer us

WHAT IS GOOGLE ANALYTICS 4 ?

We can say that Google Analytics 4 is a complete new version of universal analytics, it is capable of collecting not only website data but also app data to understand the user in a better way, also one can easily upgrade to GA4 without any harm to the previous data of the website. Here we can also say that GA4 analytics use much more flexible, event based reporting which gives the data more accurate to the user.

Now let us talk about some of the features of GA4

1.  GA is capable of creating and tracking up to 300 events

Yes, GA4 allows you to create and track up to 300 events per         property, also the basic events are already tracked by GA4 between automatically tracked events and enhanced measurement events.

2. Tracks up to 30 conversions(Goals)

Here in google analytics conversion tracking is more easy and smooth as compared to event tracking. In universal analytics, you can track up to 20 conversions(goals) but in GA4 users can track up to 30 conversions.

3. Easily create Audience Segments

GA4 allows us to create audience segments without having to save them but if we see the same thing universal analytics we need to create the audience everytime we wanted to filter an audience.

4. GA4 is offering us the most newest feature Anomaly Detection

You will find something new here that this feature anomaly detection of GA4 helps you to find out that something was about to happen on the site, but it didn’t which was not available earlier with universal analytics.

Why Choose Google Analytics 4?

  • Gaining more insights about users and its behavior.
  • Able to discover what exactly engages users.
  • More upgraded features as compared to universal analytics.
  • More Flexibility than universal analytics.
  • Simplified goals and event setup.
  • Capable of creating more powerful audience for ad campaigns.
  • More intelligent tracking features along with user privacy.

Universal Analytics VS Google Analytics 4

Measurement Model

Universal analytics uses the measurement model which is based on session but GA4 uses measurement model based on events.

Tracking ID

In universal analytics we use tracking ID via Google tag manager to set up tracking whereas in GA4 we use the measurement ID via google tag manager.

Automatic Event Tracking

In GA4 we get automatic tracking of different types of events but this same thing is not possible with universal analytics, Some of these are :-
-Site searching tracking
-Tracking file downloads
-Video engagement tracking

Cross Platform Tracking

GA4 collects data from website as well as from the app and is known for more reliable data tracking whereas universal analytics do not track data from app.

To wrap it up in the above topic we can say that the changes which are introduced in google analytics 4 are much more advanced and user friendly and are coping up with today’s advanced world.

HOW THE PERFORMANCE MAX CAMPAIGN IS HELPING BUSINESSES INCREASE THEIR REACH

Reading Time: 3 minutes

Before getting started with today’s interesting topic about new features of Google ad campaigns, let me tell you that the performance max campaign has been giving the best results to the businesses and is helping them to grow well but yes there have been a lot of questions such as what is performance max campaign and how is this campaign type different from another campaign, what is its aim and so no. So this blog has all the answers to your questions

What is the Google Performance Max Campaign?

A performance max campaign is the type of campaign where it allows users to have access to all of Google’s channels such as Search, Display, YouTube, Discover, Gmail etc. with the help of a single campaign. The main difference between the performance max and other campaigns is that in this campaign the bidding is automated by google whereas in other campaign types the user has to give bids to the campaigns. This is the most used campaign by Google ads strategists. We can also see that the performance max campaign has more reach to the target audience and therefore proved to be giving better results to the businesses. This campaign type has also helped businesses to boost their revenue as quick as a flash. Also for better performance of the campaign, you will need Google Ad Experts to help you out in your business.

Performance Max Campaign’s Networks:

  • Search 
  • Display
  • YouTube
  • Discover
  • Gmail

These are some networks of the performance max campaign where ads are being shown.

Business Partnership Vector Illustration (AI)

Also, Do You Have Any Idea that what is the most trending topic among PPC Marketers these days?

Did you hear that the Google Ads Performance Max is Going to Replace Smart Shopping & Local Campaign Soon!

Yes, you read that right! The performance max campaign is replacing the smart shopping & local campaign because soon it will have the features of smart shopping as well as the local campaign but it is a sigh of relief for many advertisers that the existing settings will remain the same.

Here’s how we achieved Outstanding results for one of our Clients with the Performance max campaign 

Here is an outstanding example of one of our clients who has immensely succeeded with the help performance max campaign : 

You just saw in the above screenshots the impressive numbers of a hair salon business.

Our Goals For The Business-

  • The first and foremost goal is to reach more potential customers with less ad expenditure. 
  • Increase the brand awareness of the salon.
  • Get more salon visits through google ads

Investment

  • We started this campaign with just an investment of $1,358 and the results are right in front of you, the number of conversions we have provided the salon with our services

Results Achieved –

  • Increase in numbers with 90K+ clicks.
  • We are reaching its potential customers swiftly as we can see that there are 19 Million+ Impressions weekly.
  • With a minimum Average Cost Per Click of $0.02
  • We also have such a great Click Through Rate of 4.50%
  • The conversion numbers are just astonishing as we have 10K+ Conversions with such a small amount of investment.

Get in touch with us to grow your business rapidly and achieve your business goals with us.

5 Tips To Boost Your Google Ads Results

Reading Time: 3 minutes

Introduction: Google ads are a great way to get your business in front of potential customers. But if you’re not using Google ads services the right way, you’re going to miss out on many potential customers.

1. Use Adwords for Targeted Ads

Google Adwords allows users to place targeted ads on their website or on search engine results pages. These ads are designed to bring in customers who are likely to be interested in the offered product or service.
This is a great way to target your audience and generate more leads or sales. It’s also a great way to gauge interest in your products and services before investing any money into marketing campaigns.

2. Use Adwords for Conversion Tracking

When it comes to Pay Per Click services, conversion tracking is the key. This allows businesses to understand how many people have actually converted to their website after clicking through an ad. Google ads are a popular tool for conversion tracking because of their ability to track clicks and impressions across a large number of websites.

3. Create Engaging Ads

Google AdWords provides a wide range of features that allow advertisers to create engaging ads. These features include targeting, text bidding, and placement targeting. Targeting allows advertisers to specify criteria such as age, gender, location, or interests for their ads.
By providing a variety of features and customization options, AdWords makes it easy for advertisers to create engaging ads that will attract the attention of potential customers.

4. Optimize Your Ad 

Google AdWords provides a variety of tools to optimize your ad copy for better results. One such tool is the Keyword Research Tool, which allows you to research popular keywords that are related to your business and see how much traffic they are generating. This information can help you determine which keywords to focus on in your ads, and where to place them within your ad campaign. Additionally, you can use the Bid Simulator tool to experiment with different bid levels and see what results generate the most traffic. By optimizing your ad copy and testing different bid levels, you can ensure that your ads are reaching the right audience and generating the best results.

5. Use AdWords Extensions to Boost Your Results

Google ads offer a variety of extensions that can help businesses get more out of their advertising campaigns. Some extensions offer features such as targeted ad delivery, enhanced keyword research, and audience insights. By using these extensions, businesses can improve their overall campaign results.

Conclusion: By following these five tips, you’ll be able to get more results from your Google ads campaigns. If you want us to help you with your ad campaigns then don’t hesitate to get in touch and our experienced team will guide you and help you skyrocket your business with Google ads.

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