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Video informs people and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text

-Lisa Lubin

We have a quite interesting topic on our plate for today: YouTube Marketing. Let’s talk about YouTube. 

We’ve all wasted the afternoon binge-watching random videos on YouTube, wouldn’t you agree?

Youtube has always been our major source of entertainment for everyone, be it a small child or a grown-up adult.

 Are you aware of the fact that YouTube is a great source of earnings too?  In fact, more than half of all marketers use YouTube as part of their marketing strategy.

How does YouTube help in Marketing? Let’s check it out –

YouTube has more than 2.6 billion active users. It clearly justifies its popularity, connectivity, and reach. Marketing through youtube is hitting the bull’s eye, isn’t it? 

YouTube has the ability to capture the attention of the audience and here’s where marketers step in and use videos to attract the attention of the ideal audience, this is indeed a great platform for marketers to promote their products/services.

YouTube has a great user base and not only this, YouTube is one of the largest video content sharing platforms and social networks on the internet today. Why won’t anyone take advantage of this fact? A massive user base is exactly what every marketer ever needs.

YouTube is also known for offering greater insights and also offers us free analytics for each video uploaded. YouTube’s insight feature provides all the data you need on the number of views you are getting, your viewers’ demographics, and your subscribers’ status, similar to Google Analytics.

Different types of YouTube ads –

If you are planning on promoting your business through videos, you should be well aware of these ad types:

• Skippable in-stream ads
• Non-skippable in-stream ads
• In-feed video ads
• Bumper ads
• Outstream ads
• Masthead ads

Skippable ads

First up on the list are skippable in-stream video ads, which can be served either before a video or during it. They are called “skippable” because they give the viewer the option to skip the ad after watching for five seconds.

Non-skippable in-stream ads

These ads can also play right before a video or during it, really, the only difference is that there’s not a skip button at all. This type of ad format is useful for the person who is promoting their product/service but can be annoying for the user because it cannot be skipped and the user has to watch the whole thing with or without his interest.

In-feed video ads

In-feed video ads, previously known as Discovery ads, are a way to promote your own YouTube channel content. These ads help us view youtube as a search engine. You could use in-feed ads to gain subscribers and get more video views by appearing as a related YouTube video suggestion.

Bumper ads

Bumper ads are six-second, non-skippable video ads that play right before an actual video. This type of ad format is useful for people who have some small message to deliver and doesn’t need the entire production of a minutes-long video. 

Outstream ads

Outstream video ads, also known as in-read or native video, are mobile-specific ads that appear within non-video-based editorial content. These ads might pop up in an app or automatically play in a blog post when the user scrolls over them.

Masthead ads

A masthead video ad auto-plays without sound for up to 30 seconds and appears at the top of the youtube home feed. It only appears on the network’s homepage and cannot target users based on their search history.

Let me now take you through one of our success stories in a YouTube video marketing

Our Goal:

Our mission was to make the client reach their goal through youtube marketing. They wanted to continue their growth trajectory to reach even more people in need of their services. With this in mind, they looked for a digital marketing company that had a proven track record and a history of success. That’s when the client turned to Magic Clickz

Our Strategy:

We rolled up our sleeves, put on our safety goggles, and dove headfirst into polishing up, and filing down the video strategy for the client so that they’d get the return on investment they deserved also we broaden the awareness of the brand and engaged with most valuable audiences.

The result:

With youtube marketing, we successfully drove valuable leads, and here are results right in front of you

• Over 100,712 website visits
• 5,356,874 Impressions delivered
• 2 Lacs+ views on the videos
• Increased view rate with 12.49%
• Reduced Cost per view(CPV) to US$0.01
• Gained engagement over 29K with an engagement rate of 20.90%

Final Words 

Hopefully, this article has provided you with a solid overview of the different YouTube ad formats, how they function, and what business objectives they can help you achieve.

Our experts at Magicclickz would be more than happy to help you to explore youtube advertising further and look at which solutions may be the best fit for your brand.

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Marketing is one of those fields constantly evolving with the advent of new technologies. 

Internet marketing has revolutionized the way many industrial sectors function. 

Pay-per-click (PPC) marketing is undoubtedly one of the most rewarding methods of lead generation.

 In this blog, you will learn how real estate brokers or agents can use pay-per-click (PPC) marketing and get an edge on their competitors.

Why real estate companies/brokerage firms should start PPC marketing

Pay-per-click (PPC) can be the perfect marketing platform you need to attain much-needed popularity, regardless of whether you’re a newcomer to the industry or a more known agent or company. 

PPC advertising allows you to reach and engage with your target audience effortlessly and effectively for a better ROI. PPC allows advertisers in the real estate industry to bid for ad placement in a search engine’s affiliate ads each time a specter searches for a keyword related to the real estate business

Generate Real Estate Leads 

In today’s highly competitive real estate market, you must find quality leads in order to sustain and grow your business. 

The most effective way to generate real estate leads is to drive them to your website, where PPC lead generation delivers a stellar performance. 

PPC marketing puts you in the limelight, where you enjoy an impactful presence and an ability to drive online traffic to your website, thereby increasing clicks and leads.

Control of Your Real Estate Marketing Budget

It becomes way too easy to measure your performance or growth of your business which was not possible in traditional ways of marketing, here this is not the case you can decide your spending and every possible thing through which you can make sure that this is the best way of marketing your real estate business.

Target Specific Demographics and Geographic Areas

The location targeting abilities of PPC advertising enable you to focus on your local marketing and find the ideal customers for your real estate business. 

Geo-targeting is a very effective marketing strategy for building brand awareness in your local area because it delivers your ads to people in a specific area.

Track Results

A huge benefit of PPC advertising run through Google Ads (Formerly AdWords or formerly known as AdWords) is that it is measurable and trackable. 

It becomes way too easy to measure your performance or growth of your business which was not possible in traditional ways of marketing, here this is not the case you can decide your spending and every possible thing through which you can make sure that this is the best way of marketing your real estate industry.

Is hiring a Real Estate PPC Expert worth it?

Getting your real estate website to rank as highly as possible takes a lot of hard work, time, skills, and experience. 

PPC takes about a month or two of data gathering to allow for sufficient data to develop an adequate strategy. 

If an “expert” promises you instant leads through PPC efforts, their main focus is on making a sale, not helping you succeed. Hiring a PPC professional or a digital marketing agency to help you get started may be worth it.

Let me now take you through one of our success stories in a real estate industry

Our Challenge

The client wanted to invite customers to come and experience their luxury gated community and they needed a campaign that would teleport their customers to the property.

The Innovation

We have helped them with the following

• Display Ads on top-rated business & news websites

• Search Ads with potential keywords

• Interactive Gmail Ads

• Social Media

• SEO Campaign

The Outcome :

The campaign witnessed enthusiastic engagement with the brand. It resulted in more impressions and visits to their website and increased the sale of the project.

• 1,600 site visits with search campaigns

• 74.7 Million impressions delivered

• 40% of units sold in the first quarter of campaigns

• 70% of the web leads became qualified leads

The campaign was designed to be an experience in itself. It was established not as a luxury real estate property but as a destination one could live in.

View our whole success story and find more interesting success stories which might change your mind

Conclusion

That’s it for our quick guide on real estate PPC advertising. 

However, hiring professionals for effective real estate PPC management is always a better option.

Sounds good right? What are you waiting for? Our Digital Marketing Experts are ready to skyrocket your business!

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You can think about the metaverse as an embodied internet, where instead of just viewing content you’re in it!

– Mark Zuckerberg

The ‘Metaverse’ is one of the biggest buzzwords around in 2022, and for good reason. 

Facebook rebranded to ‘Meta’ and announced that the metaverse would be its new focus moving forward. 

The term ‘metaverse’ was originally penned by American science fiction author Neal Stephenson in his 1992 novel, ‘Snow Crash.’ 

If you Google this term, there might be countless definitions but here we’ll talk about a few things, you really need to know about the most trending word “Metaverse” 

Let us now take a look at this buzzword and understand its significance deeply

What is Metaverse?

It is a virtual world where people can interact, socialize, conduct business and enjoy entertainment. The concept of a metaverse is not new, and the term was actually coined in the world of science fiction 30 years ago. 

Metaverse is the blend of the words “meta” (beyond) and “universe,” which is the term used to describe the futuristic version of the Internet. 

The Meta Metaverse has been engineered to help people connect with each other, find like-minded communities, and grow digital businesses with ease. Games like Minecraft, Roblox, Fortnite, and even Grand Theft Auto, all take place within their own self-contained universe. 

Is Metaverse the future of advertising?

According to Wikipedia, the metaverse is the sum of all virtual worlds, augmented reality, and the Internet. There are a number of ways you can advertise in the metaverse and you don’t even need to be one of the billion-dollar brands. 

Marketers always strive to be up to date with the latest technological advancements, so it’s no wonder that the prospect of metaverse marketing has become a hot topic in the digital marketing world. Metaverse Marketing will change the way you think about digital marketing

Now let’s take a look at its benefits and downsides for the same. Here’s what all you need to know about it 

Let’s start with the good things first!

• New Opportunities for Branding – The metaverse advantages of expanding social media beyond web 2.0 would play a huge role in establishing their role in marketing. The influence of social networking sites and platforms on the media industry is clearly evident.

• Innovative Communication for Work and Education – The Covid-19 pandemic that started in 2020 compelled businesses from different industries and sectors around the world to embrace digital technologies or online-enabled forms of communication. Thusly, remote working or work-from-home schedules have become very normal for proceeding with the activities of organizations and the utilized people.

Educational institutions also recognized the value of remote or distance learning in event of restrictions on face-to-face interactions.

People from around the world will be able to share information and study together in real-time in a hands-on educational environment and for work-life rather than communicating with different members through a PC screen, amplifier and speakers, you can get to virtual workplaces or study halls.

• New Opportunities for Businesses and Marketers – In a similar fashion to how social media has helped create many business opportunities and gave birth to a new form of marketing and advertising on its platforms, the metaverse will likely provide even greater opportunities.

 It is also worth mentioning that social media platforms have also opened opportunities for businesses of all sizes and marketers to promote their products and services in ways that surpass the reach and capabilities of traditional media.

As they say, every good thing comes with its side effect. Let’s hop on to its Downsides –

• Privacy and security issues – Privacy has always been a concern on the internet, with people unaware of their data being collected and sold to advertisers, among many other things. 

As an online-enabled space, the metaverse can lead to new issues in security and privacy for individuals as well as institutions. 

• Lessening the Difference between Real and Virtual – With the objective of introducing immersive experiences to users, the metaverse blurs the gap between real and virtual worlds. 

Regardless of whether you can consider this as a benefit, dependence on virtual universes can lead individuals to pull out of genuine encounters.

• Required Accessible Advanced Digital Technologies – The main among the list of metaverse cons would obviously refer to the requirement of advanced digital technologies. 

The metaverse inconveniences additionally point towards the requirement for cutting-edge specialized devices and contraptions. Many individuals can’t manage the cost of a top-of-the-line VR headset for entering the metaverse.

Final Words

The concluding viewpoint on the pros and cons of the metaverse provides a definitive impression of the metaverse’s capabilities. Ultimately the metaverse still has a long way to go before it’s fully optimized. I believe that many of the pros will develop into something even greater than we can fathom today.

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Email Marketing has an ability many channels don’t: creating valuable, personal touches at scale.

– David Newman

E-mail is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It is a highly effective digital marketing strategy. Its high ROI makes it crucial to most businesses’ overall inbound strategy. 

In this blog, we’ll walk you through the entire process and understanding of Email Marketing in a better way but also for the betterment of your business you should definitely seek the help of Email Marketing Strategists.

Why is Email Marketing important?

We just covered the most prominent point, which was what email marketing is. Now we can move forward to the next interesting part of this blog that is why it is Email Marketing important for the business simultaneously let’s also have a look at the benefits to the business if we are willing to opt for this kind of marketing

• Emails are the most effective way to nurture leads and boost customer loyalty.
• Email marketing campaigns can be personalized to a greater extent than those on social media.
• Costs are considerably lower when it comes to Email Marketing especially considering the reach and conversion rate.

This is what makes E-mail Marketing so ideal for small businesses

•  Email is the #1 communication channel and at least 90% of customers check their email daily we cannot claim such a percentage for any other medium/mode of communication.
• 62% of consumers ranked email as their top preferred communication channel with small businesses. 
• Get all the benefits of email marketing through experienced Email Marketing Experts and take your business to the next level.

Let’s take a closer look at the Benefits that you can gain through E-mail Marketing

Increase your Conversion Rate Through Quality Leads

Whether it’s sales or leads, every business expects conversions, and not only conversions, a huge number of conversions. You can send your subscribers an email marketing campaign to drive sales. Boost your Email deliverability with our Consultants

Generating traffic to your site

With email marketing campaigns, you’ll send traffic to your site and improve your SEO. Plus, you’ll keep your audience engaged with your brand and your site. Showing up in someone’s email inbox will help your brand stay current in the minds of subscribers. A personalized marketing email is more impactful than a social media post where you can’t be sure if someone has actually seen your message. 

Creating personalized content

With email marketing, you can customize your campaigns and create targeted content. One of the main benefits of email marketing is that your content can be highly personalized to your audience’s needs. You need to send the right email to the right people at the right time. That’s where segmentation and personalization can help.

Providing more value to your audience

One of the main goals of any business is to provide value to the audience so they keep coming back. Email marketing is a great way of retaining the customers and providing them value to the audience even when they aren’t making any purchases. If we focus on providing value to the audience, more people will pay attention, and eventually, we can produce a higher ROI.

Types of Email Marketing Campaigns

1. Email Newsletters

Just like newspapers, Email newsletters provide some kind of information, thought leadership, how-tos, and announcements about new services/ products. It is very important to add value to the customer’s inbox and therefore the content should be engaging and unique.

2. Acquisition Emails

Acquisition emails are a great way to move leads through the conversion funnel faster, grow your business and drive additional revenue. This kind of Email can help small businesses acquire the customers who have opted for the Emails but haven’t been converted as your customer, by creating valuable, informative, and attractive content we can show those in your email list the value of becoming an active customer.

3. Retention Emails

Retention email marketing is the practice of sending out thoughtful emails at the right time to customers. Retention Emails are a very useful email campaign strategy that can help you keep your hard-won customers. These emails should be specific. Staying in touch with customers will improve their experience and your reputation.

4. Promotional Emails

Promotional Emails are a great way to drive sales, signups, and new product offerings for your small business. The primary focus of a promotional email is to get the word out to potential customers about your product or service. The promotion within the email deployment could be offered for a limited time, so the recipient will feel the need to take immediate action.

Conclusion

Email marketing is a powerful tool that can be used to acquire, engage, and retain customers. Be sure to select the correct email marketing campaign to achieve your small business goals.

Feel free to reach out if your small business needs assistance establishing or executing an email marketing campaign…Our Email Marketing Experts are always happy to help!

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As we discussed in our previous blog, Content Marketing is undoubtedly one of the most effective strategies for attracting and reaching out to consumers. Moving on with the other half of our last blog, content scoring. So what exactly content scoring means? Why exactly do we call content scoring – A key to content marketing success? Without wasting more time, let’s dive into the topic directly.

What is Content Scoring?

Content scoring is a mechanism to measure and rank the quality and possibility of success of the content produced by your team. 

It is a method to track what can be more efficient for your strategies to generate the expected results. It helps streamline content creation processes and ensures that your team meets its content creation goals. 

As marketers, it is crucial maximizing your content marketing efforts as best as possible. Scoring your content gives you a deeper understanding of your content’s performance.

How to Score Your Content

Now, let’s find out how to measure the quality of the content delivered on our pages!

• Create a scoring model – The first step would be to start off with an average scoring model looking at your content and conversions.

• Standardize your content types – For the second step we would standardize our content type if we need to score the content

• Audit your content – Many often ignore this step. However, it’s one of the most important steps to be taken. Auditing the data you’ve collected will help you decide what type of content to create for the future.

• Develop a content-scoring method – We need to develop a content scoring method, which will help us score our content in an efficient manner.

What Content Scoring Tools Should be Used?

Google Analytics

Google Analytics can make the tasks even simpler when it comes to content scoring because it tells us bounce rate, average time spent on your pages, and metrics that will contribute to better content scoring.

SEMrush

SEMrush is one of the most common tools. It is quite helpful for your content scoring work.

Moz

Moz helps you find aspects that can be fixed and improved upon from duplicate content to formatting errors or slow loading, and also helps you stay updated on the site’s performance.

Google search console

Google search console is another platform that helps us in improving our content scoring with numerous tools and reports available to enhance the quality of your content.

Wrap up

Content Marketing is important and so is content scoring because this will give us an idea about what more should be improved in the content strategy.

Want to know how to do that? 

Talk to our Content Marketing Wizards as and when you please. Alternatively, feel free to get in touch with us at support@magicclickz.com

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“Marketing is telling the world that you are a rock star, content marketing is showing the world that you are one.”

– Robert Rose

Are you aware of the phrase, “Content is king”? Well, content indeed is!

Your content speaks for your brand and your content should be top-notch to stand out from the crowd. We are all aware of these two words content and marketing individually, but we still have to understand what content marketing together means? How is it helpful for your business growth? What are the benefits of content marketing that we can get?

To help you better understand the importance of content marketing, we’ve put together a list of things that we’ll discuss further in the blog.

What is Content Marketing?

Content marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract new audiences and keep the current audiences stay connected with us. Content marketing has gone from an exciting new marketing concept to an essential marketing powerhouse for pretty much every business. Content marketing is a go-to tactic that’s proven to work. 

Content marketing is at the heart of most successful digital marketing campaigns. The consistent use of content marketing establishes and nurtures relationships with your prospective and existing customers.

Importance of Content Marketing

• Content builds the reputation of your business online and viewers love to see good engaging content. 
• It can be in any form such as blog posts, videos, infographics, presentations, and social media posts. 
• Offering the right content, that is useful to the user will also begin to build brand trust and this is the end result that everyone expects.

Let’s take a closer look at the advantages of content marketing.

Great Content Helps Influence Conversions

Content marketing is known for providing a conversion rate 6 times higher than other digital marketing platforms. Content marketing provides a great ROI and significantly increases conversions, according to 72% of businesses surveyed. What else will a business require than gaining a rapid increase in conversions? Sounds intriguing right? Get all the required help from our Marketing Experts at MagicClickz.

It’s way less time-consuming than traditional marketing

Banner ads can be a good way to showcase your brand but isn’t it too old to use that marketing strategy. Content marketing is something you can do without any cost invested and through this way of marketing you have a higher chance of gaining potential customers. Content marketing enables you to build customer relationships by putting your brand in front of your customers in a way that helps them.

Content marketing amplifies your brand awareness

One of the greatest benefits that really shows the importance of content marketing is the reputation-building qualities of great content. Content marketing is one of the keys to creating awareness about your brand. It can boost your brand in no time, content marketing has the potential of taking your brand from 0 to lacs.

Through content marketing, many of those people will go on to become your customers over time or tell a friend about your website and turn their friend into a customer. It will double your customers in no time. Our Marketing Strategists can help you grow your brand in the way you want.

Creating great content is a cost-effective way to bring in new leads

For those who are still wondering why is content marketing important, take a look at all of the ways that content can help your business bring in new leads. Content marketing is known to be a cost-effective way of marketing as compared to other ways of marketing. Firstly it is providing you with more potential customers. Secondly, at a lower cost. The affordability of content marketing makes it a necessary tactic for small businesses that want to maximize their budget and we can say that when it comes to creating quality content, a little can go a long way.

Content marketing grows your social media following

Every customer who has an interest in your content will expect more quality content from your side even on different platforms including social media. Many of these readers will follow you on Facebook or Twitter so they can stay up to date on future articles that you write. Even users will also share your articles with their friends and family on social media, which helps to exponentially grow your following over time.

Types of Content Marketing

There are a variety of content marketing types that marketers can choose from.

Blogs

Promoting your content through logs is an attractive way of promoting our content. Blog posts improve SEO and can be a low-cost way to boost organic traffic.

Videos

Videos are also a versatile medium for promoting your content as it engages a large audience. According to research, 54% of audiences want to see videos from brands they support.

E-Books

An E-book is nothing but a longer version of the blog. They’re not a novel, they’re not a multiple-page ad for your business. Instead, they’re a way to give potential clients valuable information.

Memes

Memes are a relatively new type of content marketing, but they work extremely well. Engaging the new generation is way too easy, memes require digging into the current social climate and seeing where your company fits.

Infographics

Infographics are visual ways to present ideas. They can function as standalone pieces of content that can be shared on social media platforms. Infographics are so fun and can wake up a marketing strategy with eye-catching content.

Podcasts

When it comes to content marketing, Podcasting is becoming an increasingly effective form of content marketing and brand building.  It helps you build relationships with your potential customers by connecting with them on a more personal level.

Conclusion

With all these benefits of content marketing, it’s easy to see why is content marketing important for businesses of all sizes but it isn’t easy to do content, seek help from our Marketing Consultants if you really want to see the importance of content marketing in action, it’s time to get started.

Sounds interesting right? Ready to get started? Get in touch with our strategists to discuss your content marketing plan.

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When it comes to Google Ads Marketing, everything starts with a KEYWORD. Whenever you use Google or any other kind of search engine, you type words into the search bar to find what you’re looking for. The results appear in front of us whether they are organic results or there are paid advertisements and they appear due to the keywords that are there in the search bar. People pay for the keywords to make their ads visible on the top page. Therefore, you need to make sure you’re bidding on the right keywords.  

Therefore we tend to conduct keyword research to find a list of keywords that are highly relevant to your business offerings. Our goal behind this is to show up in the search results when people search for products or services that are relevant to your business.

Importance of Finding Right Keywords

Keywords are important because they are the anchor between what people are searching for and the content you are providing to fill that need. The kind of keywords you choose to target will determine what kind of traffic you get. 

For your salon business, you might want to focus on the keywords like “Salon services” but if you do not focus on the right keywords you might end up attracting irrelevant traffic to your website which will eventually waste your cost. Therefore it is important to do the right keyword research and find the right keywords for your campaigns. Let me take you through the keywords that you wouldn’t wanna miss out on –

These were some of the keywords that will make digital marketing for salons easy for you.

Let’s drive through a success story of our own company and check out how we helped restaurant boost their business

Our Goal

Bringing relevant traffic to their website and providing them retaining customers

Increasing their sales and reducing their cost of spending on the advertisement

Show potential clients how and why they were better than

other salons and encourage pop by

Our Strategies

Creating pay-per-click campaigns for the salon with a low budget and focused more on generating the revenue from the budget allotted.

Added a click-to-call option because it makes easy for the clients who want direct interaction and who are ready to book an appointment right there within seconds

We worked on creating search ads with quality content and getting featured on top of the Google search results.

The Results

The results we achieved were tremendous

It increased the reach of the salon along with an increase in daily phone calls 

The salon also gained a huge number of retaining customers and also helped them in creating the client base and generate repeat visits

A huge jump in numbers 

1500+ Site Visitors Per Month

400% Increase in booking

59% decrease in cost per lead

View our whole success story and find more interesting success stories which might change your mind

Reach out to our marketing experts to scale up your salon business!

Your comments are welcome and If you need any help, contact us at: support@magicclickz.com

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When it comes to Google Ads Marketing, everything starts with a KEYWORD. Whenever you use Google or any other kind of search engine, you type words into the search bar to find what you’re looking for. The results appear in front of us whether they are organic results or there are paid advertisements and they appear due to the keywords that are there in the search bar. People pay for the keywords to make their ads visible on the top page. Therefore, you need to make sure you’re bidding on the right keywords.  

Therefore we tend to conduct keyword research to find a list of keywords that are highly relevant to your business offerings. Our goal behind this is to show up in the search results when people search for products or services that are relevant to your business.

Importance of Finding Right Keywords

Keywords are important because they are the anchor between what people are searching for and the content you are providing to fill that need. The kind of keywords you choose to target will determine what kind of traffic you get. 

For your restaurant business, you might want to focus on the keywords like “Hospitality services” but if you do not focus on the right keywords you might end up attracting irrelevant traffic to your website which will eventually waste your cost. Therefore it is important to do the right keyword research and find the right keywords for your campaigns. Let me take you through the keywords that you wouldn’t wanna miss out on –

Let’s drive through a success story of our own company and check out how we helped restaurant boost their business 

Our Goal

We were focused to drive engagement and ultimately increase foot traffic to its restaurant across Columbia, Maryland in USA.

Our Strategy

Created campaigns for them with potential keywords and attractive ad copies, and was broadly targeted to people nearby areas of the restaurant. We used campaign budget optimization to cost-efficiently deliver ads and ran a conversion lift study to accurately measure the impact of the campaigns.

Results achieved 

Together with Digital, The restaurant successfully used Google Ads to drive more customers to its restaurant.

• 14,456,970 impressions received with Local Campaigns

• 95% lift in brand awareness

• Over 57,000 restaurant visits

• Increased direct online orders to 70%

• 1500% return on ad spend

• 100% Table Reservation from Google Ads

• Client Purchased Two More restaurants

  Check our full success story

Find out how we can put solutions for you and help you take your restaurant digital to reach its potential customers

Conclusion

Keyword research is not just about finding the words that your audience may be searching for, but more about finding quality keywords that are going to make a positive impact on your site.

Got a different process or tool for finding interesting keywords? Let me know in the comments!

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“Nobody counts the number of ads you run; they just remember the return they earned from the ad”

– William Bernbach

This quote tells everything we are going to discuss further and get to know each of them separately. Without wasting any more time, let us straight away get into the topic.

What is ROAS?

ROAS stands for Return on Ad Spend. It helps you determine the amount of revenue generated by a specific ad or ad campaign v/s the amount spent on that ad or campaign.

How to calculate ROAS

ROAS is calculated using the following equation: 

Ways to express ROAS: a ratio, percentage, or a comparative dollar amount. Let’s understand this with the help of an example

If your company spends $5000 on Google ads in a single month which generates $30000 in revenue. Using the formula noted above, ROAS is calculated to be 6x, 6:1, 600%, or $6 for every $1 spent.

What is ROI?

ROI stands for return on investment. ROI measures the profit generated by ads relative to the cost of those ads. ROI in its simplest form is used to understand what you get back in comparison to what you’ve put in. 

How to calculate ROI

ROI is calculated using the following equation: 

As an example, take a person who invested $180 into a business venture and spent an additional $20 researching the venture. The investor’s total cost would be $200. If that venture generated $600 in revenue but had $200 in personnel and regulatory costs, then the net profits would be $400.

ROI VS ROAS

Many marketers get confused between ROI and ROAS because your ad spend is still part of your investment but when it comes to differentiating between the two, there are a few major differences. Firstly, ROAS looks at revenue, rather than profit Secondly, ROAS only considers direct spend, rather than other costs associated with your online campaign.

Let’s take a look at an example of ROAS vs. ROI to see how this works in practice. Imagine Company A makes £100,000 in revenue and spends £25,000 on ads. In addition, the cost of software, personnel, and so on comes out to around £80,000. In this scenario, you can use the ROI and ROAS formula to work out exactly how effective Company A’s campaign is:

• ROI = (-£5,000 / £105,000) x 100 = -4.76%
• ROAS = (£100,000 / £25,000) x 100 = 400%

Achieving great ROAS is not rocket science, it just requires google skills and experience. Sharing below a case study of one of our clients, check out how we helped them achieve astonishing results –

About the Company –

Helped a US-based e-commerce store that sells a wide range of high-quality skincare products and made them believe in Google Ads and its miracles if done right. They realized that we could show their adverts to people within the area they were looking for as they started experiencing massive growth. 

Results –

Achieved the goal of 1000% ROAS (return on ad spend) along with the revenue of $2,22,614 in the span of 1 month

Have a look at our full success story!

Want such returns for your business too? Get in touch with our Google Ads Experts, for providing the heights to your business that it needs!