Marketing is one of those fields constantly evolving with the advent of new technologies.
Internet marketing has revolutionized the way many industrial sectors function.
Pay-per-click (PPC) marketing is undoubtedly one of the most rewarding methods of lead generation.
In this blog, you will learn how real estate brokers or agents can use pay-per-click (PPC) marketing and get an edge on their competitors.
Why real estate companies/brokerage firms should start PPC marketing
Pay-per-click (PPC) can be the perfect marketing platform you need to attain much-needed popularity, regardless of whether you’re a newcomer to the industry or a more known agent or company.
PPC advertising allows you to reach and engage with your target audience effortlessly and effectively for a better ROI. PPC allows advertisers in the real estate industry to bid for ad placement in a search engine’s affiliate ads each time a specter searches for a keyword related to the real estate business
Generate Real Estate Leads
In today’s highly competitive real estate market, you must find quality leads in order to sustain and grow your business.
The most effective way to generate real estate leads is to drive them to your website, where PPC lead generation delivers a stellar performance.
PPC marketing puts you in the limelight, where you enjoy an impactful presence and an ability to drive online traffic to your website, thereby increasing clicks and leads.
Control of Your Real Estate Marketing Budget
It becomes way too easy to measure your performance or growth of your business which was not possible in traditional ways of marketing, here this is not the case you can decide your spending and every possible thing through which you can make sure that this is the best way of marketing your real estate business.
Target Specific Demographics and Geographic Areas
The location targeting abilities of PPC advertising enable you to focus on your local marketing and find the ideal customers for your real estate business.
Geo-targeting is a very effective marketing strategy for building brand awareness in your local area because it delivers your ads to people in a specific area.
A huge benefit of PPC advertising run through Google Ads (Formerly AdWords or formerly known as AdWords) is that it is measurable and trackable.
It becomes way too easy to measure your performance or growth of your business which was not possible in traditional ways of marketing, here this is not the case you can decide your spending and every possible thing through which you can make sure that this is the best way of marketing your real estate industry.
Is hiring a Real Estate PPC Expert worth it?
Getting your real estate website to rank as highly as possible takes a lot of hard work, time, skills, and experience.
PPC takes about a month or two of data gathering to allow for sufficient data to develop an adequate strategy.
If an “expert” promises you instant leads through PPC efforts, their main focus is on making a sale, not helping you succeed. Hiring a PPC professional or a digital marketing agency to help you get started may be worth it.
Let me now take you through one of our success stories in a real estate industry
The client wanted to invite customers to come and experience their luxury gated community and they needed a campaign that would teleport their customers to the property.
We have helped them with the following
• Display Ads on top-rated business & news websites
• Search Ads with potential keywords
• Interactive Gmail Ads
• Social Media
• SEO Campaign
The Outcome :
The campaign witnessed enthusiastic engagement with the brand. It resulted in more impressions and visits to their website and increased the sale of the project.
• 1,600 site visits with search campaigns
• 74.7 Million impressions delivered
• 40% of units sold in the first quarter of campaigns
• 70% of the web leads became qualified leads
The campaign was designed to be an experience in itself. It was established not as a luxury real estate property but as a destination one could live in.
That’s it for our quick guide on real estate PPC advertising.
However, hiring professionals for effective real estate PPC management is always a better option.
Sounds good right? What are you waiting for? Our Digital Marketing Experts are ready to skyrocket your business!