As we discussed in our previous blog, Content Marketing is undoubtedly one of the most effective strategies for attracting and reaching out to consumers. Moving on with the other half of our last blog, content scoring. So what exactly content scoring means? Why exactly do we call content scoring – A key to content marketing success? Without wasting more time, let’s dive into the topic directly.
What is Content Scoring?
Content scoring is a mechanism to measure and rank the quality and possibility of success of the content produced by your team.
It is a method to track what can be more efficient for your strategies to generate the expected results. It helps streamline content creation processes and ensures that your team meets its content creation goals.
As marketers, it is crucial maximizing your content marketing efforts as best as possible. Scoring your content gives you a deeper understanding of your content’s performance.
How to Score Your Content
Now, let’s find out how to measure the quality of the content delivered on our pages!
- Create a scoring model – The first step would be to start off with an average scoring model looking at your content and conversions.
- Standardize your content types – For the second step we would standardize our content type if we need to score the content
- Audit your content – Many often ignore this step. However, it’s one of the most important steps to be taken. Auditing the data you’ve collected will help you decide what type of content to create for the future.
- Develop a content-scoring method – We need to develop a content scoring method, which will help us score our content in an efficient manner.
What Content Scoring Tools Should be Used?
Google Analytics can make the tasks even simpler when it comes to content scoring because it tells us bounce rate, average time spent on your pages, and metrics that will contribute to better content scoring.
SEMrush is one of the most common tools. It is quite helpful for your content scoring work.
Moz helps you find aspects that can be fixed and improved upon from duplicate content to formatting errors or slow loading, and also helps you stay updated on the site’s performance.
Google search console
Google search console is another platform that helps us in improving our content scoring with numerous tools and reports available to enhance the quality of your content.
Content Marketing is important and so is content scoring because this will give us an idea about what more should be improved in the content strategy.
Want to know how to do that?