Key Points: Facebook and Instagram use AI systems to personalize content for their billions of users. To increase transparency and user control, Meta (formerly Facebook) is introducing system cards that explain how AI ranks content and shares information about predictive models.  They also use signals to identify and remove harmful content but avoid disclosing exploitable

Google unveiled a groundbreaking approach to Google Ads App Campaigns, leveraging the power of Artificial Intelligence (AI) to ensure optimal engagement across Google’s expansive network. Brace yourself for the ultimate app revolution, as Google enhanced your reach and empowers users to discover thrilling new apps. Here are some ways Google is expanding its reach across

Facebook is expanding its Ads on Reels program, allowing more creators to earn money by sharing engaging public reels. The program is being extended to thousands of creators on Facebook and will soon be tested on Instagram as well.  The payout model is changing to be based on the performance of creators’ reels rather than

The introduction of Store sales reporting and bidding in Google Ads Performance Max campaigns empowers advertisers with the necessary tools to accurately gauge total sales regardless of the customer’s preferred shopping channel. This enables them to optimize their bids specifically for in-store revenue. Today, customers engage in shopping activities through various channels such as the

Google Revolutionizes User Experience in Ads with Innovative Designs! A few months back on March 2, 2023, Google just increased the excitement of the digital world by unveiling their groundbreaking announcement, stating that they were testing new designs for Google Ads based on user feedback regarding navigation and overall user-friendliness.  The testing phase consisted of