Wondirful play - Magic Clickz

INDUSTRY

Healthcare

TENURE

Client Since 2025

ONGOING STRATEGIES

Google Ads

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Scaling Engagement for DIR Floortime Therapy with Google Ads

Rated 5 stars on Clutch

It’s rare to find a team that delivers this level of reliability and results while still being cost-effective.

6.34x

Return on Ad Spend

800+

Conversions

DIR Floortime Therapy is a leading approach in treating Autism Spectrum Disorder (ASD) and other developmental challenges in children. The objective was to increase awareness and engagement for their therapy services in New Jersey while maximizing conversions within budget.

Through a strategic digital advertising approach, we successfully achieved strong performance metrics, delivering high-quality traffic, increased conversions, and a significant return on ad spend.

Before Magic Clickz

Operated in a highly competitive therapy market with multiple providers competing for visibility in the same region.
Faced challenges in reaching diverse audience segments, including families of children with ASD and other developmental disorders, each with unique needs and decision-making journeys.
Struggled to effectively convert clicks into consultations and therapy enrollments while working within a limited budget.
Needed better budget optimization to ensure efficient ad spend across platforms while maintaining a strong return on ad spend (ROAS).

After Magic Clickz

Implemented a full-funnel digital advertising strategy (TOFU, MOFU, BOFU), improving audience targeting, retargeting efficiency, and enabling scalable patient acquisition.
Drove 55,800+ high-intent clicks from 8.1M+ impressions, achieving strong engagement while maintaining efficient cost performance.
Generated 800+ conversions, including consultations and enrollments, delivering a strong 6.34x return on ad spend (ROAS).
Increased inbound demand with 400+ phone calls while efficiently scaling campaigns and maintaining high conversion efficiency.

Magic Clickz Approach

Top-of-Funnel Awareness

Targeted ads with specific keywords related to autism therapy in New Jersey and general therapy services for children with ASD. These ads were aimed at raising awareness of the DIR Floortime approach and building broad visibility.

Mid-Funnel Engagement

Retargeting website visitors and those who showed interest in related services. Ads were designed to highlight the benefits of DIR Floortime therapy, leveraging testimonials and success stories to nurture leads.

Bottom-of-Funnel Conversion

Focused campaigns with strong calls- to-action (CTAs) like “Enroll Today” and “Get Started with Therapy” aimed at families actively searching for autism therapy services in New Jersey.

Ongoing Creative Optimization

Regular A/B testing of ad creatives, messaging, and formats to optimize CTR and increase conversions. We continuously refined keyword targeting and adjusted bid strategies based on campaign performance.

Budget Allocation

Smart budget distribution focused on high-performing campaigns, ensuring an efficient spend across multiple campaigns to scale up while keeping costs manageable.

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Client Overview

DIR Floortime therapy is a leading therapy approach in the treatment of Autism Spectrum Disorder (ASD) and other developmental challenges in children. The goal was to drive awareness and engagement for their therapy services in New Jersey, focusing on maximizing conversions while staying within budget.

The Challenge

Highly Competitive Market: Operating in a niche therapy space with several providers in the region.
Diverse Audience Segments: Reaching families with children diagnosed with ASD and other developmental disorders, each with unique needs and priorities.
Maximizing Conversions: Converting clicks to actual consultations and therapy enrollments with a limited budget.
Budget Optimization: Ensuring effective ad spend across platforms while achieving a high return on ad spend (ROAS).

Campaigns Executed

To achieve the client’s engagement and conversion goals, we implemented a performance-driven Google Ads strategy with a focus on high-impact, conversion-oriented campaigns.

Top-of-Funnel Awareness

Mid-Funnel Engagement

Bottom-of-Funnel Conversion

Focused campaigns with strong calls- to-action (CTAs) like “Enroll Today” and “Get Started with Therapy” aimed at families actively searching for autism therapy services in New Jersey.

Ongoing Creative Optimization

Budget Allocation

Smart budget distribution focused on high-performing campaigns, ensuring an efficient spend across multiple campaigns to scale up while keeping costs manageable.

Client-Backed Performance Proof

We let our clients speak for the outcomes.

Their words reflect the growth, leads, and ROI our campaigns consistently deliver.

We’ve been working with Vinita and her team for quite some time now, and they’ve been a trusted paid media partner for our agency throughout that period. As an agency ourselves, it’s incredibly important that we can rely on our partners to deliver consistent, high-quality work for our clients, and Vinita has done exactly that. She and her team manage campaigns across multiple accounts, and our clients are genuinely happy with the results they’re seeing. What stands out most is Vinita’s speed, communication, and mindset. She’s responsive, proactive, and always willing to learn, test, and improve. We never have to chase updates, and we always feel confident that campaigns are being handled with care and attention to detail. It’s been a pleasure collaborating together, and we look forward to continuing to grow and deliver great results as partners.

Tereza Wolf Head of Operations, MFried Consulting

Rated 5 stars on Google

Team Magic Clickz

Whether you’re an e-commerce label or a boutique DTC brand, our data-driven Google Ads strategies are built to drive conversions, reduce acquisition costs, and maximize profit.

Hours dedicated to driving results

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The Results

55,800+ Clicks driving quality traffic
8,184,000+ Impressions across multiple platforms
800 Conversions translating into successful enrollments
ROAS of 6.34x, showcasing a strong return on ad spend
400 Phone Calls resulting from highly targeted search campaigns
Efficient scaling of campaigns while maintaining high conversion efficiency

CONVERSIONS

0 +

CLICKS

0 M+

PHONE CALLS

IMPRESSIONS

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Client Testimonial

“Partnering with this team has been transformative for our digital marketing efforts. Their approach to Google Ads allowed us to reach the families who need our services the most. We’re seeing more consultations and successful enrollments, all while maximizing our ad spend. The results speak for themselves— we couldn’t be happier with the outcome!”

Marketing Director,

DIR Floortime Therapy in New Jersey