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Premium Raw & Natural Pet Food’s Amazon
Growth Story: Driving 136K+ Clicks and 2.8M+
Reach with Strategic Meta Advertising

Premium Raw & Natural Pet Food Amazon Growth Story: Driving 136K+ Clicks & 2.8M+ Reach with Meta Ads

How our targeted Facebook ad campaigns boosted traffic to
Amazon and strengthened brand visibility across the U.S.

READ ON

$37,550

SPENT

5,372,584+

IMPRESSIONS

$0.20

CPC

136,180+

LINK CLICKS

Client Overview

The premium raw and natural pet food niche offers products designed to mirror pets’ ancestral diets. With formulas made from 85– 98% meat, organs, and bone, these recipes support holistic health for dogs and cats. The niche aimed to accelerate traffic to its Amazon listings and maintain strong visibility while launching new campaigns through Meta Ads.

The Challenge

  • Competitive market space: Standing out in a saturated pet food category filled with established brands and big retail advertisers.
  • Educating the audience: Communicating the unique benefits of raw, natural pet diets to first-time buyers unfamiliar with the concept.
  • Driving Amazon conversions: Ensuring ad traffic not only clicked through but also converted into measurable purchases.
  • Balancing spend efficiency: Optimizing Meta Ads campaigns to achieve consistent ROAS without overspending on testing.
  • Creative fatigue: Maintaining engagement with fresh visuals and copy to avoid declining ad performance over time.
  • Attribution complexity: Tracking performance accurately across Meta and Amazon to measure the real impact of paid campaigns.
  • Limited remarketing opportunities: Working around data privacy updates that reduced direct retargeting options for eCommerce sellers.

Services Used

Google Ads

Targeted campaigns by our google ads specialists to drive high-quality leads and conversions.

Facebook Ads

Engaged the right audience with facebook ads services and instagram advertising services to boost traffic and engagement.

Youtube Ads

Captured attention with youtube marketing services and youtube paid advertising, increasing brand visibility.

Graphic Design

Created scroll-stopping visuals through our graphic designing service to enhance ad performance across platforms.

SEO

Leveraged search engine optimization services to ensure the client’s services appeared in front of the right audience, driving meaningful leads and inquiries.

Campaigns

To help this premium pet food brand grow its Amazon presence, we designed and optimized a full-funnel Meta Ads strategy focused on visibility, engagement, and conversions.

Product-Focused Campaigns

We created dedicated campaigns for core product lines — Meal Mixers, Dinner Patties, and Freeze-Dried Recipes — each with tailored visuals, ad copy, and landing pages that spoke directly to pet owners’ needs and preferences.
GETINTOUCH

Retailer-Focused Campaigns

Our Facebook advertising strategy targeted audiences actively shopping on Amazon, Petco, and H-E-B, reaching pet owners based on interests, location, and purchase behavior to maximize high-intent traffic.
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Creative Testing & Optimization

We continuously tested multiple ad formats — carousels, videos, and lifestyle imagery — to identify top-performing visuals and messaging, allowing us to scale the most effective creatives.
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Continuous Optimization

Through data-driven adjustments in targeting, budget allocation, and ad sequencing, we ensured each campaign delivered maximum ROAS and brand visibility — helping the brand stay top of mind (and top of feed).
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Seasonal Promotions & Sales Events

From Pet Day specials to holiday bundles, we leveraged limited-time offers and urgency-based messaging to drive strong engagement and boost conversion spikes during key retail seasons.
GETINTOUCH

The Results

  • 1.05B total impressions served across Meta platforms, ensuring unmatched visibility among pet owners nationwide
  • 7.36M total reach, expanding brand awareness across new and returning audiences
  • 3,589 direct link clicks tracked during the campaign phase
  • $4,863,460.69 total ad spend, efficiently optimized across diverse audience groups and creatives
  • $4.61 CPM (Cost per 1,000 Impressions) and $0.51 CPC (Cost per Link Click), showcasing strong cost efficiency in competitive pet food markets
  • 57% women and 43% men audience split, with top-performing age segment 65+, reflecting strong resonance among experienced pet parents
  • High engagement trends observed among audiences aged 55–64, with CPC as low as $0.19–$0.20 per click
  • Consistent upward trend in link clicks throughout May, signaling ongoing ad optimization and effective message testing
PEOPLE REACHED
0 +
CLICKS
0 +
SPENT
$ 0

Client Testimonial

“Magic Clickz helped us unlock serious traffic from Meta Ads. While we couldn’t track purchases directly on Meta due to Amazon routing, the results were undeniable on our end — we saw a huge spike in traffic and sales during campaign flights. Their team was responsive, strategic, and understood the nuances of our niche and pet retail distribution.”
Marketing Director,
Premium Raw & Natural Pet Food Category

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