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Winning Hearts and Jackpots: How Meta
Ads Helped a Charity Lottery Brand Drive
42,000+ Purchases and an 8.45x ROAS
READ

Winning Hearts and Jackpots: How Meta
Ads Helped a Charity Lottery Brand Drive
42,000+ Purchases and an 8.45x ROAS
READ

READ ON

Charity Lottery
Performance
Marketing

98,145+

CLICKS

62%

LOWER CPA

26,814,632+

IMPRESSIONS

3.9x

ROAS

Client Overview

This charity lottery brand is Ontario’s feel-good lottery platform that not only gives players the chance to win life-changing jackpots but also supports local hospitals across the province. With enticing jackpots, early bird rewards, and a unique community-focused mission, this brand has redefined what it means to play for a cause.

The Challenge

  • Intense competition in the digital lottery and gaming space
  • Educating new users about the unique value proposition (win + give back)
  • Increasing first-time purchases while maintaining profitability
  • Ensuring ad compliance in a highly regulated advertising category
  • Converting reach and clicks into tangible ticket purchases with a clear ROAS target

Services Used

Google Ads

Attract higher-quality leads and boost your conversions.

Facebook Ads

Be where your shoppers are and drive more traffic and sales.

Youtube Ads

Drive foot traffic to your store and elevate your offline sales.

Graphic Design

Showcase your brand to boost reach and drive engagement.

SEO

Show your app to the right users and boost downloads and engagement.

Campaigns Executed

We designed and deployed a high-performing Meta Ads funnel with the following components:

Top-of-Funnel Prospecting Campaigns:

Leveraging Meta’s Advantage+ Shopping Campaigns and Interest-Based Targeting to attract new users with high lottery engagement potential
GET IN TOUCH

Lookalike Audiences:

Created from high-intent purchasers to expand acquisition efforts while keeping cost-per-purchase efficient
GET IN TOUCH

Bottom-of-Funnel Retargeting:

Focused on retention campaigns to bring back past buyers and cart abandoners
GET IN TOUCH

Page Like & Engagement Campaigns:

Boosted organic credibility and ad social proof through targeted post engagement and page follower growth
→GET IN TOUCH

Boosted Member Campaigns:

Educated users on recurring monthly $5,000 membership draws to increase member opt-ins
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The Results

  • 1,289,044+ People Reached across Ontario
  • 14,786,480+ Impressions in just one month
  • 477,154 Clicks at an Average CPC of $0.46
  • 3.9x ROAS on Peak Jackpot Campaigns
  • 42,360 Purchases at an Avg. CPA of $5.13
  • $1,835,480 in Purchase Conversion Value
  • 8.45x ROAS Achieved, exceeding client benchmarks
  • Top campaigns saw ROAS as high as 13.93x
  • Efficient funnel execution allowed for scale without loss of profitability
IMPRESSIONS
0 x
WEBSITE PURCHASES
0
IMPRESSIONS
+
TOTAL CLICKS
0

Client Testimonial

“The results from our Meta Ads campaign with Magic Clickz were absolutely phenomenal. Their team delivered not just traffic, but actual paying customers at scale. We were especially impressed by their data-driven optimizations and compliance expertise in a tightly regulated space like lotteries. The 8.45x ROAS says it all. Couldn’t be happier!”
Marketing Director,
Charity Lottery Bran

You might also like

Want to Maximize ROAS for Your Lottery or Charity
Fundraising Campaign?

Let us turn your ad spend into real impact. Whether you need to acquire donors, sell tickets, or grow,
memberships, we’ll tailor a full-funnel Facebook strategy that converts.
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