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Applied Behavior Analysis (ABA) Therapy: Google Ads Success Story

Rated 5 stars on Clutch

It’s rare to find a team that delivers this level of reliability and results while still being cost-effective.

Applied Behavior Analysis (ABA) therapy is a leading solution in the
treatment of children with Autism Spectrum Disorder (ASD) and other
behavioral challenges. The goal was to increase service bookings and
awareness of ABA therapy through targeted digital advertising,
optimizing both engagement and conversions.

Before Magic Clickz

Operated in a highly competitive market with several local and national ABA therapy providers, making it challenging to stand out.
Faced difficulties in reaching diverse audience segments, including parents of children with autism and those managing behavioral challenges, while delivering personalized messaging.
Struggled to maximize conversions, requiring efficient ad spend management to achieve strong results at a controlled cost.
Needed better budget optimization to scale campaigns across platforms without overspending while maintaining a strong return on ad spend (ROAS).

After Magic Clickz

Drove 11.8M+ impressions and high-intent traffic with optimized CPC, significantly increasing visibility across campaigns.
Generated 1,200+ conversions, including 374+ high-quality engagements, demonstrating strong user intent and campaign effectiveness.
Delivered 400+ phone calls through highly targeted search campaigns, driving direct inquiries and personalized client interactions.
Achieved a conversion value of $105K+ while efficiently scaling campaigns and maintaining strong conversion performance.

Magic Clickz Approach

Top-of-Funnel Awareness

Eye-catching search ads targeting parents in Maryland, focusing on the benefits of ABA therapy and introducing the brand to individuals actively searching for solutions.

Mid-Funnel Engagement

Retargeting past site visitors, clickers, and individuals showing intent through personalized offers and service-focused messaging, building familiarity with the brand.

Bottom-of-Funnel Conversion

Intent-based keyword targeting and specific campaign focuses on ABA therapy services, driving parents who are ready to make decisions to contact or book consultations.

Ongoing Optimization

Continuous A/B testing of ad creatives,
messaging, and formats to refine targeting
and optimize the conversion process.

Dynamic Budget Allocation

Prioritizing high-performing keywords and campaigns, ensuring that ad spend was distributed dynamically based on performance.

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Client Overview

Client-Backed Performance Proof

We let our clients speak for the outcomes.

Their words reflect the growth, leads, and ROI our campaigns consistently deliver.

We’ve been working with Vinita and her team for quite some time now, and they’ve been a trusted paid media partner for our agency throughout that period. As an agency ourselves, it’s incredibly important that we can rely on our partners to deliver consistent, high-quality work for our clients, and Vinita has done exactly that. She and her team manage campaigns across multiple accounts, and our clients are genuinely happy with the results they’re seeing. What stands out most is Vinita’s speed, communication, and mindset. She’s responsive, proactive, and always willing to learn, test, and improve. We never have to chase updates, and we always feel confident that campaigns are being handled with care and attention to detail. It’s been a pleasure collaborating together, and we look forward to continuing to grow and deliver great results as partners.

Tereza Wolf Head of Operations, MFried Consulting

Rated 5 stars on Google

Team Magic Clickz

Whether you’re an e-commerce label or a boutique DTC brand, our data-driven Google Ads strategies are built to drive conversions, reduce acquisition costs, and maximize profit.

Hours dedicated to driving results

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The Challenge

Highly Competitive Market: Operating in a competitive space with
several local and national ABA therapy providers.
Diverse Audience Segments: Reaching parents of children with
autism, as well as those managing behavioral challenges, and
effectively engaging them with personalized messaging.
Maximizing Conversions: Achieving high conversion rates
while efficiently managing ad spend.
Budget Optimization: Scaling ad spend across various
platforms without overspending while maintaining strong
ROAS.

Campaigns Executed

To achieve ambitious engagement and conversion goals, we designed a multi-stage, performance-
driven digital advertising approach emphasizing reach, engagement, and conversion

Top-of-Funnel Awareness

Eye-catching search ads targeting
parents in Maryland, focusing on the
benefits of ABA therapy and introducing
the brand to individuals actively
searching for solutions.

Mid-Funnel Engagement

Retargeting past site visitors, clickers, and
individuals showing intent through
personalized offers and service-focused
messaging, building familiarity with the
brand.

Bottom-of-Funnel Conversion

Intent-based keyword targeting and specific campaign focuses on ABA therapy services, driving parents who are ready to make decisions to contact or book consultations.

Ongoing Optimization

Continuous A/B testing of ad creatives,
messaging, and formats to refine targeting
and optimize the conversion process.

Budget Allocation

Prioritizing high-performing keywords and campaigns, ensuring that ad spend was distributed dynamically based on performance.

Top-of-Funnel Awareness

Eye-catching search ads targeting
parents in Maryland, focusing on the
benefits of ABA therapy and introducing
the brand to individuals actively
searching for solutions.

Bottom-of-Funnel Conversion

Intent-based keyword targeting and specific campaign focuses on ABA therapy services, driving parents who are ready to make decisions to contact or book consultations.

Budget Allocation

Prioritizing high-performing keywords and campaigns, ensuring that ad spend was distributed dynamically based on performance.

The Results

392 Clicks at ̣optimized CPC rates
11,847,000+ Impressions across multiple platforms
374+ Conversions resulting in meaningful client engagements
1,200 Conversions driving strong client engagement
400 Phone Calls resulting from highly targeted search campaigns
Conversion Value of $105,002, showcasing the success in driving high-value leads
Effective scaling of campaigns while maintaining high
conversion efficiency.

CONVERSIONS

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CLICKS

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PHONE CALLS

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IMPRESSIONS

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Client Testimonial

“Working with the team has been a transformative experience for our digital outreach. Their approach to
targeting, creative optimization, and budget management led to a remarkable increase in conversions. The
insights and strategies they provided helped us connect with families in need of ABA therapy, delivering
significant value to our organization. We look forward to continuing this partnership and seeing even greater
success in the future.”

Marketing Director,

ABA Therapy