Aluma Care - Magic Clickz

ABA Therapy Digital Advertising Success:
Empowering Families with Transformative
Therapy

Achieving a 6.34 ROAS with Over 4,900 Conversions and
Significant Phone Engagement

READ ON

Client Overview

The client provides Applied Behavior Analysis (ABA) therapy,
specializing in helping children with Autism Spectrum Disorder (ASD)
and other developmental challenges. The goal was to increase leads,
conversions, and phone call engagement through targeted digital
advertising, while improving brand visibility.

The Challenge

Highly Competitive Market: Operating in a competitive space with
several local and national ABA therapy providers.
Diverse Audience Segments: Reaching parents with varying
needs and locations, from initial awareness to high-intent
searchers seeking therapy services.
Maximizing Conversions: Achieving high conversion rates
Ensuring that ad spend translated to measurable leads and conversions at an
optimal cost per acquisition
Phone Call Engagement::Encouraging direct inquiries and
phone calls to drive personalized connections with
the client’s services.

Services Used

Campaigns Executed

To meet the client’s goals, we implemented a multi-phase, conversion-focused strategy that
optimized reach, engagement, and conversion efficiency across various campaign types.

Top-of-Funnel Awareness

Targeted search ads designed to introduce ABA therapy services to parents searching for autism therapy and related services in the client’s key locations: Kansas, Virginia, and New Hampshire.

Focused on high-volume keyword categories like “autism therapy,” “ABA therapy near me,” and “ABA therapy services.”

Mid-Funnel Engagement

Retargeting families who had previously
engaged with the brand, offering them
additional information on therapy services,
the intake process, and unique selling
points like no waitlists and Medicaid
acceptance.

Personalized ads encouraging parents to schedule consultations and engage with the client for a personalized therapy plan.

Bottom-of-Funnel Conversion

High-intent search ads targeting those actively searching for ABA therapy services in specific states (Kansas, Virginia, and New Hampshire).

Ads focused on driving phone calls with direct call-to-action messaging, resulting in over 2,800 phone calls.

Ongoing Creative Optimization

A/B testing of ad copy, messaging, and creatives to ensure the best-performing ads were optimized continuously, improving click-through rates (CTR) and conversion rates.

Budget Allocation

Dynamic budget allocation ensured scaling on high-performing campaigns while optimizing the cost per acquisition (CPA).

The Results

2,058,000+ Clicksdriving quality traffic to the site
27,393,000+ Impressions across Google Search and Display
4,900 Conversions, demonstrating strong engagement and interest
2,800 Phone Callsindicating direct interest from potential clients
Conversion Value of $30,000,000, highlighting the substantial revenue potential
ROAS of 6.34x,showcasing an efficient return on ad spend
Efficient scaling of campaigns while maintaining a strong conversion rate

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IMPRESSIONS

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Client Testimonial

"Working with this digital advertising team has been transformative for our growth. Their strategic approach has helped us achieve incredible results, particularly in boosting enrollments and phone calls. The campaigns have delivered a strong ROI, and the support from the team has been top-notch throughout the process."

Marketing Director,

Aluma Care

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Saint Richards Balmain

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PRFAS

Ready to Optimize Your ABA Therapy Campaigns?

If you’re looking to drive meaningful engagement, increase enrollments, and scale your ABA therapy services, we can help! Our data-driven digital strategies deliver strong results, ensuring that your therapy
center’s services reach the right families at the right time.

24,859,684+

Leads Driven For Clients

$ 24,859,684+

Revenue Driven For Clients

3,212,407

Hours of Expertise

Discover how we can help your business grow

SCHEDULE A MEETING

SCHEDULE A MEETING

ABA Therapy Digital Advertising Success:
Empowering Families with Transformative
Therapy

READ ON

4,900

6.34X

27,393,000+

2,058,000+

Client Overview

The Challenge

Services Used

Google Ads

Facebook Ads

Youtube Ads

Graphic Design

SEO

Campaigns Executed

Top-of-Funnel Awareness

Mid-Funnel Engagement

Bottom-of-Funnel Conversion

Ongoing Creative Optimization

Budget Allocation

The Results

Client Testimonial

You might also like

Ready to Optimize Your ABA Therapy Campaigns?

24,859,684+

$ 24,859,684+

3,212,407

Menu

SERVICES

INDUSTRIES

SEND YOUR INQUIRIES TO

SCHEDULE A MEETING

ABA Therapy Digital Advertising Success: Empowering Families with Transformative Therapy

READ ON

4,900

6.34X

27,393,000+

2,058,000+

Client Overview

The Challenge

Services Used

Google Ads

Facebook Ads

Youtube Ads

Graphic Design

SEO

Campaigns Executed

Top-of-Funnel Awareness

Mid-Funnel Engagement

Bottom-of-Funnel Conversion

Ongoing Creative Optimization

Budget Allocation

The Results

Client Testimonial

You might also like

Ready to Optimize Your ABA Therapy Campaigns?

24,859,684+

$ 24,859,684+

3,212,407

Menu

SERVICES

INDUSTRIES

SEND YOUR INQUIRIES TO

Get a Proposal

ABA Therapy Digital Advertising Success:
Empowering Families with Transformative
Therapy