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ABA Therapy Digital Advertising Success:
Empowering Families with Transformative
Therapy

Achieving a 6.34 ROAS with Over 4,900 Conversions and
Significant Phone Engagement

READ ON

4,900

CONVERSIONS

6.34X

ROAS

27,393,000+

IMPRESSIONS

2,058,000+

CLICKS

INDUSTRY

Healthcare

TENURE

Client Since 2025

ONGOING STRATEGIES

Google Ads
YouTube Ads

Home / Works / Google Ads Case Study
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Scaling ABA Therapy Services Through Strategic Google Ads Advertising

Scaling ABA Therapy Services Through Strategic Google Ads Advertising

Rated 5 stars on Clutch

It’s rare to find a team that delivers this level of reliability and results while still being cost-effective.

The client provides Applied Behavior Analysis (ABA) therapy, specializing in helping children with Autism Spectrum Disorder (ASD) and other developmental challenges. The goal was to increase leads, conversions, and phone call engagement through targeted digital advertising, while improving brand visibility.

Before Magic Clickz

  • Operated in a highly competitive market with both local and national ABA therapy providers, making it challenging to stand out and capture attention.
  • Faced difficulties in reaching diverse audience segments, including parents at different stages—from initial awareness to high-intent searches for therapy services.
  • Struggled to maximize conversions, requiring more efficient ad spend to generate measurable leads at an optimal cost per acquisition.
  • Needed to improve phone call engagement to drive more direct inquiries and foster personalized connections with potential clients.

After Magic Clickz

  • Drove 2M+ high-intent clicks from 27M+ impressions across Google Search and Display, significantly increasing visibility and quality traffic.
  • Generated 4,900+ conversions and 2,800+ phone calls, indicating strong engagement and direct interest from potential clients.
  • Achieved a conversion value of $30M+ with a 6.34x ROAS, demonstrating highly efficient and results-driven campaign performance.
  • Successfully scaled campaigns while maintaining a strong conversion rate and optimizing cost per acquisition.
INDUSTRY

Healthcare

ONGOING STRATEGIES

Google Ads
YouTube Ads

Client Overview

The client provides Applied Behavior Analysis (ABA) therapy,
specializing in helping children with Autism Spectrum Disorder (ASD)
and other developmental challenges. The goal was to increase leads,
conversions, and phone call engagement through targeted digital
advertising, while improving brand visibility.

Magic Clickz Approach

Top-of-Funnel Awareness

Targeted search ads designed to introduce ABA therapy services to parents searching for autism therapy and related services in the client’s key locations: Kansas, Virginia, and New Hampshire. Focused on high-volume keyword categories like “autism therapy”, “ABA therapy near me,” and “ABA therapy services.”

Mid-Funnel Engagement

Retargeting families who had previously engaged with the brand, offering them additional information on therapy services, the intake process, and unique selling points like no waitlists and Medicaid acceptance. Personalized ads encouraging parents to schedule consultations and engage with the client for a personalized therapy plan.

Bottom-of-Funnel Conversion

Implemented high-intent Google Search campaigns targeting users actively searching for ABA therapy services across key states, including Kansas, Virginia, and New Hampshire. Leveraged call-focused ad strategies with strong, action-driven messaging to encourage direct inquiries, resulting in 2,800+ phone calls from potential clients.

Ongoing Optimization

A/B testing of ad copy, messaging, and creatives to ensure the best-performing ads were optimized continuously, improving click-through rates (CTR) and conversion rates.

Dynamic Budget Allocation

Dynamic budget allocation ensured scaling on high-performing campaigns while optimizing the cost per acquisition (CPA).

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Client-Backed Performance Proof

We let our clients speak for the outcomes.

Their words reflect the growth, leads, and ROI our campaigns consistently deliver.

We’ve been working with Vinita and her team for quite some time now, and they’ve been a trusted paid media partner for our agency throughout that period. As an agency ourselves, it’s incredibly important that we can rely on our partners to deliver consistent, high-quality work for our clients, and Vinita has done exactly that. She and her team manage campaigns across multiple accounts, and our clients are genuinely happy with the results they’re seeing. What stands out most is Vinita’s speed, communication, and mindset. She’s responsive, proactive, and always willing to learn, test, and improve. We never have to chase updates, and we always feel confident that campaigns are being handled with care and attention to detail. It’s been a pleasure collaborating together, and we look forward to continuing to grow and deliver great results as partners.
Tereza Wolf Head of Operations, MFried Consulting

Rated 5 stars on Google

#TheResults

Team Magic Clickz

Whether you’re an e-commerce label or a boutique DTC brand, our data-driven Google Ads strategies are built to drive conversions, reduce acquisition costs, and maximize profit.

Hours dedicated to driving results
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100% Confidential

We Sign NDA for Every Project

Work with Our Team

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100% Confidential

We Sign NDA for Every Project

Related Case Studies

The Challenge

  • Highly Competitive Market: Operating in a competitive space with
    several local and national ABA therapy providers.
  • Diverse Audience Segments: Reaching parents with varying
    needs and locations, from initial awareness to high-intent
    searchers seeking therapy services.
  • Maximizing Conversions: Achieving high conversion rates
    Ensuring that ad spend translated to measurable leads and conversions at an
    optimal cost per acquisition
  • Phone Call Engagement::Encouraging direct inquiries and
    phone calls to drive personalized connections with
    the client’s services.

Services Used

Google Ads

Attract higher-quality leads
and boost your conversions.

Facebook Ads

Be where your shoppers are and
drive more traffic and sales.

Youtube Ads

Drive foot traffic to your store
and elevate your offline sales.

Graphic Design

Showcase your brand to boost
reach and drive engagement.

SEO

Show your app to the right users
andboost downloads and engagement.

Campaigns Executed

To meet the client’s goals, we implemented a multi-phase, conversion-focused strategy that
optimized reach, engagement, and conversion efficiency across various campaign types.

Top-of-Funnel Awareness

Targeted search ads designed to introduce ABA therapy services to parents searching for autism therapy and related services in the client’s key locations: Kansas, Virginia, and New Hampshire.
Focused on high-volume keyword categories like “autism therapy,” “ABA therapy near me,” and “ABA therapy services.”
GETINTOUCH

Mid-Funnel Engagement

Retargeting families who had previously
engaged with the brand, offering them
additional information on therapy services,
the intake process, and unique selling
points like no waitlists and Medicaid
acceptance.

Personalized ads encouraging parents to schedule consultations and engage with the client for a personalized therapy plan.
GETINTOUCH

Bottom-of-Funnel Conversion

High-intent search ads targeting those actively searching for ABA therapy services in specific states (Kansas, Virginia, and New Hampshire).
Ads focused on driving phone calls with direct call-to-action messaging, resulting in over 2,800 phone calls.
GETINTOUCH

Ongoing Creative Optimization

A/B testing of ad copy, messaging, and creatives to ensure the best-performing ads were optimized continuously, improving click-through rates (CTR) and conversion rates.
GETINTOUCH

Budget Allocation

Dynamic budget allocation ensured scaling on high-performing campaigns while optimizing the cost per acquisition (CPA).
GETINTOUCH

The Results

  • 2,058,000+ Clicksdriving quality traffic to the site
  • 27,393,000+ Impressions across Google Search and Display
  • 4,900 Conversions, demonstrating strong engagement and interest
  • 2,800 Phone Callsindicating direct interest from potential clients
  • Conversion Value of $30,000,000, highlighting the substantial revenue potential
  • ROAS of 6.34x,showcasing an efficient return on ad spend
  • Efficient scaling of campaigns while maintaining a strong conversion rate
CLICKS
0 +
CLICKS
0 +
IMPRESSIONS
0 +

Client Testimonial

"Working with this digital advertising team has been transformative for our growth. Their strategic approach has helped us achieve incredible results, particularly in boosting enrollments and phone calls. The campaigns have delivered a strong ROI, and the support from the team has been top-notch throughout the process."
Marketing Director,
Aluma Care

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center’s services reach the right families at the right time.
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2nd floor, 3, Keshar Bagh Road above HDFC bank, Indore, Madhya Pradesh 452009

Let’s Schedule Call.

You’re one small step away from better
results with the same ad budget.

Get In Touch
Schedule A Call

Send Your Inquiries To

Marketing: +91 98268 37333
HR: +91 98269 37333
Email: support@magicclickz.com​

Quick Links

About
Services
Works
Contact
Career
Blog

Services

PPC
Meta Ads
Website Design & Development
Social Media Marketing
LinkedIn Advertising
SEO Services
Email Marketing
Creative Branding & Design Services

Operation Office

2nd floor, 3, Keshar Bagh Road above HDFC bank, Indore, Madhya Pradesh 452009

2nd floor, 3, Keshar Bagh Rd, above HDFC bank and, near Punjab National Bank, Ganesh Nagar, Revenue Colony, Indira Gandhi Nagar, Indore, Madhya Pradesh 452009

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Magic Clickz,Marketing Agency,Indore,Madhya Pradesh

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