Amaze ABA - Magic Clickz

ABA Therapy Digital Advertising Success:
Empowering Families with Transformative
Therapy

Achieving a 6.34 ROAS with Over 4,900 Conversions and
Significant Phone Engagement

READ ON

INDUSTRY

Healthcare

TENURE

Client Since 2025

ONGOING STRATEGIES

Google Ads

Home / Works / Google Ads Case Study

Driving ABA Therapy Growth with High-Performance Google Ads Campaigns

It’s rare to find a team that delivers this level of reliability and results while still being cost-effective.

ABA Therapy in Virginia Beach provides in-home and community-based therapy services for children. The objective was to increase awareness of their services, drive high-quality conversions, and optimize digital advertising efforts to achieve a strong return on investment while supporting children with autism and other behavioral challenges

Before Magic Clickz

Operated in a highly competitive market with multiple providers, making it essential to stand out and communicate value effectively.
Faced challenges in reaching diverse client segments, including families seeking in-home and community-based therapy at different stages of their journey.
Struggled to maximize conversions, requiring more efficient ad spend to generate high-quality leads while maintaining a balanced cost per conversion.
Needed stronger budget optimization to scale campaigns effectively while keeping customer acquisition costs under control.

After Magic Clickz

Drove 13,975+ high-intent clicks from 664,536+ impressions, generating strong visibility and valuable traffic across campaigns.
Generated 374+ conversions and 89+ phone calls, resulting in meaningful client inquiries and engagement.
Achieved a 6.34x ROAS on an ad spend of $59,069, demonstrating highly efficient and performance-driven campaign execution.
Successfully scaled campaigns while maintaining strong conversion efficiency and optimizing cost per acquisition.

Magic Clickz Approach

Top-of-Funnel Awareness

Targeted ads with specific keywords related to autism therapy in New Jersey and general therapy services for children with ASD. These ads were aimed at raising awareness of the DIR Floortime approach and building broad visibility.

Mid-Funnel Engagement

Retargeting website visitors and those who showed interest in related services. Ads were designed to highlight the benefits of DIR Floortime therapy, leveraging testimonials and success stories to nurture leads.

Bottom-of-Funnel Conversion

Focused campaigns with strong calls- to-action (CTAs) like “Enroll Today” and “Get Started with Therapy” aimed at families actively searching for autism therapy services in New Jersey.

Ongoing Creative Optimization

Regular A/B testing of ad creatives, messaging, and formats to optimize CTR and increase conversions. We continuously refined keyword targeting and adjusted bid strategies based on campaign performance.

Budget Allocation

Smart budget distribution focused on high-performing campaigns, ensuring an efficient spend across multiple campaigns to scale up while keeping costs manageable.

Accelerate Growth with High-Performance Google Ads

Work with certified specialists who build, optimize, and scale campaigns that drive real business results.

Get Your Custom Plan

Certified

Client Overview

ABA Therapy in Virginia Beach provides in-home and community- based ABA therapy for children. The goal was to increase awareness about the therapy services, drive conversions, and optimize the digital advertising efforts to ensure high ROI while serving children with autism and other behavioral challenges.

Client-Backed Performance Proof

We let our clients speak for the outcomes.

Their words reflect the growth, leads, and ROI our campaigns consistently deliver.

We’ve been working with Vinita and her team for quite some time now, and they’ve been a trusted paid media partner for our agency throughout that period. As an agency ourselves, it’s incredibly important that we can rely on our partners to deliver consistent, high-quality work for our clients, and Vinita has done exactly that. She and her team manage campaigns across multiple accounts, and our clients are genuinely happy with the results they’re seeing. What stands out most is Vinita’s speed, communication, and mindset. She’s responsive, proactive, and always willing to learn, test, and improve. We never have to chase updates, and we always feel confident that campaigns are being handled with care and attention to detail. It’s been a pleasure collaborating together, and we look forward to continuing to grow and deliver great results as partners.

Tereza Wolf Head of Operations, MFried Consulting

Rated 5 stars on Google

Team Magic Clickz

Whether you’re an e-commerce label or a boutique DTC brand, our data-driven Google Ads strategies are built to drive conversions, reduce acquisition costs, and maximize profit.

Hours dedicated to driving results

0 +

Related Case Studies

The Challenge

Highly Competitive Market: Operating in a sector with many providers,
making it essential to stand out and communicate value effectively.
Diverse Client Needs: Reaching families with varying
requirements for therapy (e.g., in-home, community-based) and
different stages of their child’s journey.
Maximizing Conversions: Ensuring that the ad spend was
utilized efficiently to bring in high-quality leads while
maintaining a balanced cost per conversion.
Budget Optimization:Effectively scaling the ad
campaigns while keeping costs manageable, especially
with a relatively high customer acquisition cost.

Campaigns Executed

To meet the client’s goals, we implemented a multi-phase, conversion-focused strategy that
optimized reach, engagement, and conversion efficiency across various campaign types.

Top-of-Funnel Awareness:

Dynamic search ads targeting parents
looking for ABA therapy in Virginia Beach.
The campaign aimed to introduce ABA
Therapy as a trusted service that could
help address their child’s unique needs.

Mid-Funnel Engagement

Retargeting families who had previously
engaged with the brand, offering them
additional information on therapy services,
the intake process, and unique selling
points like no waitlists and Medicaid
acceptance.

Bottom-of-Funnel Conversion

Conversion-optimized ads, focusing on lead capture for inquiries and scheduling consultations. Additionally, we promoted calls through call extension ads to increase phone calls for immediate assistance.

Ongoing Optimization

A/B testing for ad creatives, keywords, and
targeting to improve ad performance,
refine messaging, and maximize ROAS.

Dynamic Budget Allocation

Budget was dynamically adjusted across various campaigns based on performance to prioritize high- performing keywords and demographics, ensuring scalable growth and cost efficiency.

Top-of-Funnel Awareness:

Dynamic search ads targeting parents
looking for ABA therapy in Virginia Beach.
The campaign aimed to introduce ABA
Therapy as a trusted service that could
help address their child’s unique needs.

Mid-Funnel Engagement

Retargeting families who had previously engaged with the brand, offering them additional information on therapy services, the intake process, and unique selling points like no waitlists and Medicaid acceptance.

Bottom-of-Funnel Conversion

Dynamic Budget Allocation

Budget was dynamically adjusted across various campaigns based on performance to prioritize high- performing keywords and demographics, ensuring scalable growth and cost efficiency.

The Results

13,975+ Clicks driving valuable traffic
664,536+ Impressions across multiple platforms
374+ Conversions, resulting in meaningful client engagements
89+ Phone Calls from potential clients seeking more information
Ad Spend: $59,069

ROAS of 6.34x, demonstrating strong return on ad spend

Efficient scaling of campaigns while maintaining high
conversion efficiency

CONVERSIONS

0 +

CLICKS

0 +

ROAS

0

ROAS

0 +

Client Testimonial

"Working with this team has significantly enhanced our visibility and helped us reach the families who need ABA
therapy the most. We’ve seen a great increase in conversions, and their strategic approach to targeting and
budget management has made all the difference. The results have exceeded our expectations!"

Marketing Director,

Aluma Care

Dye Lot

How Our Graphic Design Services GaveDye Lot Salon a Stunning Brand Makeover How Our Graphic Design Services...

See How We Made It Happen

La Jamoteca

How Our Graphic Designing Service Crafted Premium Brand Experience for La Jamoteca How Our Graphic Designing...

See How We Made It Happen

Terlon

How Our Graphic Design Services Boosted Direct Bookings for Terlon Apartments How Our Graphic Design...

See How We Made It Happen

TAC

How Our Graphic Design ServicesPowered TAC’s Winning Visual Identity How Our Graphic Design ServicesPowered...

See How We Made It Happen

Tabebuia

How Our Graphic Design Services Elevated Tabebuia’s Fine-Dining Brand Identity How Our Graphic Design...

See How We Made It Happen

Stealth Birding

How Our Graphic Design Services Reinvented Stealth Birding’s E-Commerce Brand Identity How Our Graphic...

See How We Made It Happen

Skye Earth

How Our Graphic Design Services Elevated Skye Earth’s Real-Estate Brand Identity How Our Graphic Design...

See How We Made It Happen

Scoop Mate

How Our Graphic Design ServicesTransformed Scoopmate’s Pet-SuppliesBrand Identity How Our Graphic Design...

See How We Made It Happen

Saint Richards Balmain

How Our Graphic Design Services Elevated Saint Richards’ Premium Salon Brand How Our Graphic Design Services...

See How We Made It Happen

PRFAS

How Our Brand-Asset Creation Elevated PRFAS’s Healthcare Identity How Our Brand-Asset Creation Elevated...

See How We Made It Happen

Ready to Optimize Your ABA Therapy Campaigns?

If you’re looking to scale your therapy services and drive more conversions, our performance-driven
Google Ads strategies can help you achieve your goals.

Contact us today for a free strategy call and discover how we can help your business thrive!

24,859,684+

Leads Driven For Clients

$ 24,859,684+

Revenue Driven For Clients

3,212,407

Hours of Expertise

Discover how we can help your business grow

2nd floor, 3, Keshar Bagh Rd, above HDFC bank and, near Punjab National Bank, Ganesh Nagar, Revenue Colony, Indira Gandhi Nagar, Indore, Madhya Pradesh 452009

Stay ahead and discover digital trends, strategies, and innovation with us