Grateful Care ABA - Magic Clickz

INDUSTRY

Healthcare

TENURE

Client Since 2025

ONGOING STRATEGIES

Google Ads
YouTube Ads

Home / Works / Google Ads Case Study

Scaling ABA Therapy Services with High-Performance Google Ads

Rated 5 stars on Clutch

It’s rare to find a team that delivers this level of reliability and results while still being cost-effective.

ABA Therapy Services is a compassionate and dedicated provider of Applied Behavior Analysis (ABA) therapy, specializing in helping children with Autism Spectrum Disorder (ASD) thrive through personalized, one-on-one care. Serving multiple states including North Carolina, Indiana, Georgia, and Tennessee, their mission is to offertransformative, family-centered therapy in homes, schools, and communities.

Before Magic Clickz

Operated in a highly competitive healthcare market within the behavioral health and therapy services sector, competing with both local and national providers.
Faced challenges in targeting diverse demographics, including families across multiple regions with varying therapy needs and insurance considerations.
Struggled to maximize conversions, requiring better alignment between ad clicks and meaningful actions such as consultations and inquiries.
Needed stronger budget optimization to efficiently scale campaigns across multiple states while improving lead quality and maintaining cost-efficiency.

After Magic Clickz

Drove 35,800+ clicks, generating substantial traffic and strong user engagement across campaigns.
Achieved 84,790+ impressions, maximizing brand visibility across multiple states and cities.
Generated 900+ high-quality conversions, driving meaningful actions such as consultations and inquiries.
Efficiently managed an ad spend of CA$11,160 while scaling campaigns and improving overall conversion performance.

INDUSTRY

Healthcare

ONGOING STRATEGIES

Google Ads
YouTube Ads

Client Overview

Magic Clickz Approach

Top-of-Funnel Awareness

We launched Google Search Ads across different states, targeting key cities in North Carolina, Indiana, Virginia, Georgia, Arizona, and Tennessee. By using high- intent keywords related to ABA therapy services and autism support, we reached families actively searching for specialized care.

Geographically-Targeted Campaigns

Specific campaigns were set up for each state, ensuring the right local audience was reached with relevant information about ABA Therapy Services. North Carolina, Indiana, and Virginia campaigns focused on local visibility, while other campaigns in states like Georgia and Arizona highlighted the regional reach.

Ad Formats and Bidding Strategies

Intent-based keyword targeting and specific campaign focuses on ABA therapy services, driving parents who are ready to make decisions to contact or book consultations.

Ongoing Optimization

Through continuous A/B testing of ad copy, landing pages, and targeting, we identified the best-performing variations and optimized based on real-time data. With dynamic adjustments to ad spend, we scaled campaigns efficiently, ensuring maximum return on ad spend (ROAS).

Conversion-Focused Campaigns

The goal was to drive qualified leads and consultations. The conversion value was tracked rigorously, allowing the campaign to prioritize high-conversion areas and better allocate resources.

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Client-Backed Performance Proof

We let our clients speak for the outcomes.

Their words reflect the growth, leads, and ROI our campaigns consistently deliver.

We’ve been working with Vinita and her team for quite some time now, and they’ve been a trusted paid media partner for our agency throughout that period. As an agency ourselves, it’s incredibly important that we can rely on our partners to deliver consistent, high-quality work for our clients, and Vinita has done exactly that. She and her team manage campaigns across multiple accounts, and our clients are genuinely happy with the results they’re seeing. What stands out most is Vinita’s speed, communication, and mindset. She’s responsive, proactive, and always willing to learn, test, and improve. We never have to chase updates, and we always feel confident that campaigns are being handled with care and attention to detail. It’s been a pleasure collaborating together, and we look forward to continuing to grow and deliver great results as partners.

Tereza Wolf Head of Operations, MFried Consulting

Rated 5 stars on Google

Team Magic Clickz

Whether you’re an e-commerce label or a boutique DTC brand, our data-driven Google Ads strategies are built to drive conversions, reduce acquisition costs, and maximize profit.

Hours dedicated to driving results

0 +

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The Challenge

Highly Competitive Healthcare Market: Operating in the behavioral health and therapy services sector, competing with both local and national providers.
Targeting Diverse Demographics: Reaching families with children in need of ABA therapy, across various regions, with varying needs and insurance coverage.
Maximizing Conversions: Ensuring that clicks from ads translated into consultations, driving meaningful interactions without overspending.
Optimizing Budgets Across Multiple States: Scaling advertising campaigns across diverse geographies while maintaining cost-efficiency and increasing lead quality.

Campaigns Executed

To meet ABA Therapy Services’ objectives, we developed a multi-layered digital advertising
approach that emphasized targeted reach, engaging creatives, and efficient budget allocation.

Top-of-Funnel Awareness:

Geographically-Targeted Campaigns

Ad Formats and Bidding Strategies

We utilized “Maximize Clicks” bidding strategies to drive as many high-quality clicks as possible while maintaining a steady cost per click (CPC). The ads were optimized to focus on high- conversion keywords and localized targeting for better results.

Ongoing Campaign Optimization

Conversion-Focused Campaigns

The goal was to drive qualified leads and consultations. The conversion value was tracked rigorously, allowing the campaign to prioritize high-conversion areas and better allocate resources.

The Results

35,800 Clicks: Driving substantial traffic to the ABA Therapy Services website, indicating strong interest and engagement.
84,790 Impressions: Maximizing brand visibility across multiple states and cities.
Ad Spend: CA$11,160: Budget managed efficiently with optimal ad spend allocation across various states.
900 Conversions: Delivering high-quality leads and driving meaningful action in the form of consultations and inquiries.
24,382 Conversions – Increased purchases through optimized campaigns.

CONVERSIONS

CLICKS

AD SPEND

CA$ 0

IMPRESSIONS

Client Testimonial

"The team at Magic Clickz was instrumental in helping us scale our digital advertising efforts. With their expertise in Google Ads, we saw remarkable improvements in both our reach and conversion rates. We were able to effectively engage with families seeking ABA therapy services, and the results speak for themselves. We’re excited to continue working together!"

Marketing Director,

ABA Therapy Services