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Healing Hearts’ Digital Growth: Boosting
Leads with Google Ads

Healing Hearts’ Digital Growth: Boosting Leads with Google Ads

How Strategic Google Ads Campaigns Delivered 1K+
Conversions and 1,085 Phone Calls for a Home Care
Provider

READ ON

1,030+

CONVERSIONS

1,085+

PHONE CALLS

9,664+

CLICKS

$23,245.73

TOTAL SPEND

INDUSTRY

Healthcare

TENURE

Client Since 2023

ONGOING STRATEGIES

  • Google Ads
  • YouTube Ads
  • Graphic Design
Home / Works / Google Ads Case Study
Home / Works / Google Ads Case Study

Healing Hearts’ Digital Growth: Boosting Leads with Google Ads

Healing Hearts’ Digital Growth: Boosting Leads with Google Ads

Discover how Healing Hearts, a home care provider, accelerated its digital growth and increased lead generation through a strategic Google Ads approach. By implementing highly targeted Search and Performance Max campaigns, our team focused on reaching families actively searching for reliable home care and support services. With location-based targeting, conversion-focused creatives, and continuous campaign optimization, the strategy drove stronger visibility, higher engagement, and consistent inquiries. The result was 1K+ conversions and 1,085 phone calls, helping Healing Hearts connect with more families in need of trusted care services while maintaining efficient ad performance.
Clicks
0 K+
Conversions
0 +
CPL
$ 0
Cost
$ 0 K
I've had an outstanding experience working with Magic Clickz! They have been incredibly knowledgeable, professional, and proactive in optimizing my campaigns. Thanks to their expertise, we've seen a noticeable improvement in both traffic and conversions. They took the time to understand my business goals and tailored strategies that delivered real results. Communication has always been clear, and they consistently provide insightful recommendations. Highly recommend their services to anyone looking to improve their online advertising performance!
CEO Healing Hearts Home Care

Rated 5 stars on Clutch

Before Magic Clickz

  • Needed steady, qualified inquiries to support the growth of home care services.
  • Had limited in-house marketing support, making consistent lead generation difficult.
  • Faced low digital visibility in a highly competitive home care market.
  • Required a strategy to control cost-per-lead while maintaining high service quality and attracting the right families seeking care.

After Magic Clickz

  • Expanded reach with 212,232+ impressions and generated 9,664+ high-intent clicks with a strong 4.55% CTR.
  • Delivered 1,030+ conversions through optimized landing pages and on-site lead capture strategies.
  • Generated 1,085+ direct phone calls through call extensions and click-to-call ads, increasing patient inquiries.
  • Maintained efficient performance with $2.41 average CPC and $22.55 cost per conversion, supporting consistent lead flow and helping the client scale caregiving staff.

Healing Hearts Home Care is a trusted in-home care provider serving North Carolina. With a mission to deliver compassionate, high-quality care tailored to each individual’s needs, they offer a range of services from companionship and hygiene assistance to rehabilitation support while accepting Medicaid, VA, and private insurance plans.

Magic Clickz Approach

Search Campaigns

We implemented highly targeted Search campaigns focused on service-based keywords such as “home health aide Greenville NC” and “in-home elder care.” By capturing users actively searching for home care support, these campaigns drove qualified traffic and increased the likelihood of converting searches into inquiries and service requests.
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Branded Campaigns

Dedicated branded campaigns were launched to capture warm traffic from users directly searching for “Healing Hearts Home Care.” This ensured the brand remained highly visible for people already familiar with the service, protecting branded search space while driving more direct inquiries and phone calls.
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Call-Only Ads

Call-only ads were deployed to target mobile users seeking immediate assistance for home care services. These ads allowed potential clients to connect directly with the care team through a phone call, making it easier for families to get quick support when they needed it most.
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Location-Based Targeting

Campaigns were strategically targeted around Greenville and Washington, NC, ensuring ads reached users within the clinic’s primary service areas. This hyperlocal approach improved relevance, increased engagement, and drove more qualified inquiries from nearby families.
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Conversion-Focused Bidding (Maximize Conversions)

We implemented a Maximize Conversions bidding strategy to prioritize high-value actions such as phone calls and lead form submissions. Continuous optimization helped improve efficiency over time, allowing the campaigns to scale results while maintaining a strong cost-per-lead.
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Client-Backed Performance Proof

We let our clients speak for the outcomes. Their words reflect the growth, leads, and ROI our campaigns consistently deliver.

They were very knowledgeable.

#TheResults

Clicks
0 K+
Conversions
0 +
CPL
$ 0
Cost
$ 0 K

Team Magic Clickz

Whether you’re a home care provider or a healthcare service brand, our data-driven Google Ads strategies are designed to generate qualified inquiries, increase patient engagement, and maximize the impact of your marketing investment.
Hours dedicated to driving results
0 +

Work with Our Team

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100% Confidential

We Sign NDA for Every Project

Work with Our Team

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100% Confidential

We Sign NDA for Every Project

Related Case Studies

The Challenge

  • Limited in-house marketing support for lead generation
  • Limited in-house marketing support for lead generation
  • Need for steady, qualified inquiries to support service growth
  • Pressure to control cost-per-lead while maintaining high service quality

Services Used

Google Ads

Attract higher-quality leads and boost your conversions.

Facebook Ads

Be where your shoppers are and drive more traffic and sales.

Youtube Ads

Drive foot traffic to your store and elevate your offline sales.

Graphic Design

Showcase your brand to boost reach and drive engagement.

SEO

Show your app to the right users and boost downloads and engagement.

Campaigns Executed

We crafted a high-intent Google Ads strategy targeting people actively seeking home care
services in North Carolina.

Search Campaigns

Focused on service-based keywords (e.g., “home health aide Greenville NC,” “in-home elder care”)
GETINTOUCH

Branded Campaigns

To capture warm traffic searching for “Healing Hearts Home Care” directly
GETINTOUCH

Call-Only Ads

Targeting mobile users needing urgent assistance
GETINTOUCH

Location-Based Targeting

Around Greenville and Washington, NC for hyperlocal visibility
GETINTOUCH

Conversion-Focused Bidding (Maximize Conversions)

To efficiently scale results over time
GETINTOUCH

The Results

  • 212,232+ Impressions Generated Across Campaigns
  • 9,664+ High-Intent Clicks with a Strong CTR of 4.55%
  • 1,030+ Total Conversions from Lead Forms and On- Site Actions
  • 1,085+ Phone Calls from Call Extensions and Click-to- Call Ads
  • $23,245.73 Total Ad Spend, averaging a $2.41 CPC
  • Search Campaign CTR as high as 7.26% with $3.35 CPC
  • Cost per Conversion optimized down to $22.55 on key campaigns
  • Consistent lead generation helping the client scale caregiving staff
PHONE CALLS
0 +
CLICKS
0 +
PHONE CALLS
0 +
TOTAL SPEND
$ 0

Client Testimonial

“Partnering with Magic Clickz helped us scale our lead generation and grow our client base dramatically. The Google Ads campaigns brought in real, qualified leads—and the phone hasn’t stopped ringing since. They understood our needs and delivered beyond expectations.”
Director of Operations,
Healing Hearts Home Care

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