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Boosting Patient Footfall & Leads for
Platte River Foot & Ankle Surgeons with
Google Ads

Boosting Patient Footfall & Leads for Platte River Foot & Ankle Surgeons with Google Ads

READ ON

14,507+

PATIENT INQUIRIES

4,670+

DIRECT PHONE CALLS

$0.72

CPC

INDUSTRY

Healthcare

TENURE

Client Since 2023

ONGOING STRATEGIES

  • Google Ads
  • Meta Ads
  • YouTube Ads
  • Graphic Design
  • SEO
  • Social Media
  • Web Design
  • Email Marketing
Home / Works / Google Ads Case Study
Home / Works / Google Ads Case Study

Boosting Patient Footfall & Leads for Platte River Foot & Ankle Surgeons with Google Ads

Boosting Patient Footfall & Leads for Platte River Foot & Ankle Surgeons with Google Ads

Discover how Platte River Foot & Ankle Surgeons increased patient footfall and generated more appointment inquiries through a strategic Google Ads approach. By combining highly targeted Search campaigns with Performance Max campaigns, our team focused on capturing local, high-intent patients actively searching for podiatry treatments and foot care services. Through location-based targeting, conversion-focused ad creatives, and continuous campaign optimization, the strategy significantly improved patient interactions, phone calls, and appointment bookings. The result was stronger local visibility, higher-quality leads, and consistent growth in clinic visits driven by a well-executed Google Ads strategy
Clicks
0 K+
Impressions
0 M+
Leads
0 K+
in Ad Spend
$ 0 K+
Thanks to the strategic advertising campaigns, we've seen significant growth in new patient appointments across Nebraska. The localized approach and continuous optimization truly made a difference.
Dr. David Waters Founder, CEO

Rated 5 stars on Clutch

Before Magic Clickz

  • Experienced declining customer inquiries due to rising competition in local advertising.
  • Needed to target geographically specific audiences with strong intent to book flyer delivery services.
  • Aimed to increase lead volume and direct phone calls without increasing the cost per conversion.
  • Faced challenges navigating expensive ad markets while maintaining efficient lead quality and budget control.

After Magic Clickz

  • Generated 14,507+ patient inquiries through optimized lead forms and website interactions.
  • Drove 4,670+ direct phone calls through highly targeted Google Ads campaigns.
  • Implemented campaigns optimized for store visits and lead form submissions, leading to consistent appointment growth across both locations.
  • Achieved high-efficiency CPCs as low as $0.72 while maintaining strong lead quality.
  • Delivered consistently strong ROAS, maximizing results from the budget invested in promoting wellness services. 

Platte River Foot & Ankle Surgeons, a multi-location specialist healthcare provider across Nebraska, partnered with our agency to increase brand awareness, drive local patient visits, and generate qualified leads through Google Ads.

Magic Clickz Approach

Store Visits Campaigns

We launched Store Visits campaigns to capture high local intent and encourage nearby users to visit the clinic locations. By targeting people actively searching for foot care and podiatry services within specific geographic areas, these campaigns helped increase walk-ins and in-person consultations while strengthening the clinic’s local presence.

Search Campaigns

Highly targeted Search campaigns focused on high-converting keywords related to podiatric conditions, treatments, and specialized services. By capturing users actively looking for solutions to foot pain and podiatry care, the campaigns delivered qualified traffic that was more likely to convert into appointment bookings.

Performance Max Campaigns

Performance Max campaigns were implemented to maximize reach and conversions across Google’s entire ecosystem, including Search, Display, YouTube, Gmail, and Discover. This approach allowed the campaigns to find and engage potential patients across multiple touchpoints while improving overall campaign efficiency.

Conversion-Based Bidding

Smart bidding strategies were optimized for conversions, prioritizing direct phone calls and appointment form submissions. Continuous optimization ensured the campaigns focused on high-value actions, improving lead quality and driving consistent growth in patient inquiries.

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Client-Backed Performance Proof

We let our clients speak for the outcomes.
Their words reflect the growth, leads, and ROI our campaigns consistently deliver.

Great communication, great deliverables, and great ability to take feedback and improve the process.

14.5k+

Appointment Bookings

#TheResults

Clicks
0 K+
Impressions
0 M+
Leads
0 K+
in Ad Spend
$ 0 K+

Team Magic Clickz

Whether you’re a patient seeking expert care for foot and ankle conditions or a podiatry clinic looking to expand its reach, our data-driven Google Ads strategies are designed to generate qualified appointment inquiries, increase patient engagement, and maximize the impact of your marketing investment.
Hours dedicated to driving results
0 +

Work with Our Team

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100% Confidential

We Sign NDA for Every Project

Work with Our Team

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100% Confidential

We Sign NDA for Every Project

Related Case Studies

Client Overview

Platte River Foot & Ankle Surgeons, a multi-location specialist
healthcare provider across Nebraska, partnered with our agency to
increase brand awareness, drive local patient visits, and generate
qualified leads through Google Ads.

Our strategic approach focused on combining Performance Max and
Search campaigns targeted by location and intent, leading to
exceptional growth in patient interactions and clinic appointments. 

The Challenge

Before joining forces with Magic Clickz, Nova Photos faced a
few key challenges:
  • Declining customer inquiries due to increased competition in local advertising
  • Need to target geographically specific audiences with strong intent to book flyer delivery
  • Objective to increase lead volume and direct phone calls without escalating cost per conversion
  • Navigating high-cost ad markets while maintaining efficient lead quality and budget control

Services Used

Google Ads

Attract higher-quality leads and boost your conversions.

Facebook Ads

Be where your shoppers are and drive more traffic and sales.

Youtube Ads

Drive foot traffic to your store and elevate your offline sales.

Graphic Design

Showcase your brand to boost reach and drive engagement.

SEO

Show your app to the right users and boost downloads and engagement.

Our Campaign Approach

We launched a tailored campaign strategy for each city, focusing on:

Store Visits Campaigns

to capture local intent and drive walk-ins
GETINTOUCH

Search Campaigns

targeting high-converting keywords related to podiatric conditions and services
GETINTOUCH

Performance Max Campaigns

for maximizing reach and conversions across Google’s ecosystem
GETINTOUCH

Conversion-based bidding

with optimization for calls and appointment forms
GETINTOUCH

The Results

  • 14,507+ Patient Inquiries via form fills and clicks
  • 4,670+ Direct Phone Calls generated through Google Ads
  • Optimised for Store Visits and Lead Forms, resulting in consistent appointment growth across both locations
  • High-efficiency CPCs as low as $0.72 while maintaining quality conversions
  • Consistently Strong ROAS on the budget invested in promoting wellness services
QUALIFIED LEADS
0 +
DIRECT PHONE CALLS
0 +
AVG CPC
CA 0
CONVERSIONS
CA 0

Client Testimonial

“Thanks to the strategic advertising campaigns, we've seen significant growth in new patient appointments across Nebraska. The localized approach and continuous optimization truly made a difference.”
Platte River Foot & Ankle
Surgeons Team

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