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My Personal Mentors' Lead Surge:
Transforming Outreach with Google Ads

My Personal Mentors' Lead Surge: Transforming Outreach with Google Ads

How Strategic Google Ads Campaigns Helped MPM
Drive 115M+ Impressions, 564 Leads & a SO.46 Avg CPO

READ ON

564+

Conversions

$0.46

AVG CPC

5,148+

CLICKS

$4.20

AVG. COST-PER-LEAD

INDUSTRY

Education

TENURE

Client Since 2024

ONGOING STRATEGIES

  • Google Ads
  • Meta Ads
  • YouTube Ads
  • Graphic Design
Home / Works / Google Ads Case Study
Home / Works / Google Ads Case Study

My Personal Mentors' Lead Surge: Transforming Outreach with Google Ads

My Personal Mentors' Lead Surge: Transforming Outreach with Google Ads

Discover how My Personal Mentors (MPM) transformed its outreach and scaled lead generation through a strategic Google Ads approach. By refining campaign structure, targeting high-intent audiences, and implementing data-driven bidding strategies, the campaigns successfully captured users actively searching for mentorship and personal development programs. With continuous optimization and compelling ad creatives, MPM achieved 115M+ impressions, generated 564 qualified leads, and maintained an average CPO of $0.46, significantly expanding brand visibility while driving consistent, cost-efficient lead growth.
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We’ve had the pleasure of working with the Magic Clickz team for our Meta and Google Ads campaigns, and they have truly proven to be one of the finest digital marketing agencies out there. A huge shoutout to Saman and Sejal for their outstanding efforts in helping us achieve our goal of 5,000 registrations in just 30 days of campaigning. Their professionalism and commitment to our success have been incredible. We’re excited to continue this partnership and look forward to achieving even greater milestones together. We highly recommend Magic Clickz to anyone looking for a smooth and result oriented digital marketing services!
Co-Founder & COO My Personal Mentors Ltd.

Rated 5 stars on Clutch

Before Magic Clickz

  • Targeted a niche audience of newcomers and immigrants seeking career advancement opportunities in Canada and the USA.
  • Operated with a limited daily budget of CA$15/day, requiring highly efficient campaign optimization.
  • Faced low digital visibility beyond local communities, restricting broader reach to potential prospects.
  • Competed in a highly competitive career coaching market against larger, established mentorship and coaching brands.
  • Needed to generate high-quality, conversion-ready leads, not just website traffic.

After Magic Clickz

  • Expanded digital reach and improved visibility through strategic Google Ads campaigns targeting qualified job seekers and aspiring professionals.
  • Delivered 1,153,272+ impressions across Google’s ecosystem, significantly increasing brand awareness.
  • Generated 5,148+ high-intent clicks with an efficient CA$0.46 average CPC.
  • Achieved 564+ conversions (qualified leads) through optimized landing pages and lead capture strategies.
  • Maintained a CA$4.20 average cost-per-lead, ensuring strong performance even on a CA$15/day budget.
  • Built consistent campaign efficiency and scalable lead generation without increasing ad spend.

My Personal Mentors (MPM) is a Canada-based career coaching platform that empowers immigrants to land better jobs across North America. With over 81,000 mentees helped and 200K+ social followers, MPM offers expert resume services, live webinars, and practical job-hunting strategies. To scale its impact, MPM aimed to increase high-intent lead generation and grow its community of job seekers through cost- effective digital advertising.

Client Overview

My Personal Mentors (MPM) is a Canada-based career coaching platform that empowers immigrants to land better jobs across North America. With over 81,000 mentees helped and 200K+ social followers, MPM offers expert resume services, live webinars, and practical job-hunting strategies. To scale its impact, MPM aimed to increase high-intent lead generation and grow its community of job seekers through cost- effective digital advertising.

Magic Clickz Approach

Performance Max Campaigns

We launched Performance Max campaigns to leverage Google’s full ecosystem — including Search, Display, YouTube, and Gmail — allowing the brand to reach potential leads across multiple touchpoints. Using Google’s AI-driven bidding strategies, the campaigns automatically optimized placements and targeting signals to maximize lead generation while maintaining cost efficiency within the limited daily budget.
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Lead-Generation Optimized Creatives

Ad creatives were specifically designed to drive lead generation, highlighting My Personal Mentors’ proven success and mentorship outcomes. Strong calls-to-action, compelling messaging, and value-driven copy encouraged potential prospects to take action and submit inquiries through optimized landing pages.
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Targeting Based on Immigration Interest

Audience targeting was strategically built around users interested in immigration, job seeking, career advancement, and educational opportunities in Canada and the USA. By layering behavioral signals and demographic insights, the campaigns reached highly relevant individuals actively searching for guidance and mentorship.
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Continuous Optimization

Campaigns were continuously optimized by refining asset groups, adjusting bidding strategies, and pacing budgets effectively. Regular performance monitoring ensured that cost efficiency was maintained while scaling results, consistently achieving a target cost-per-lead under CA$5 while driving steady lead growth.
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Client-Backed Performance Proof

We let our clients speak for the outcomes. Their words reflect the growth, leads, and ROI our campaigns consistently deliver.

We're impressed with their strong project ownership and genuine passion for their work

We’ve had the pleasure of working with the Magic Clickz team for our Meta and Google Ads campaigns, and they have truly proven to be one of the finest digital marketing agencies out there.

We highly recommend Magic Clickz to anyone looking for a smooth and result oriented digital marketing services!

Chetanya Sharma

My Personal Mentor

#TheResults

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ROAS
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Team Magic Clickz

Whether you’re a career coaching and job mentorship provider, our data-driven Google Ads strategies are designed to generate qualified consultation inquiries, increase engagement with your services, and maximize the impact of your marketing investment.
Hours dedicated to driving results
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Related Case Studies

The Challenge

  • Niche Target Audience: Focused on helping newcomers and immigrants looking for career advancement in Canada/USA
  • Limited Daily Budget: Needed to optimize results with a modest CA$15/day ad spend
  • Limited digital visibility beyond local communitieHighly Competitive Career Coaching Space: Competing against larger, established coaching brandss
  • Required Quality Leads: Not just traffic, but conversion-ready individuals interested in mentorship services

Services Used

Google Ads

Attract higher-quality leads and boost your conversions.

Facebook Ads

Be where your shoppers are and drive more traffic and sales.

Youtube Ads

Drive foot traffic to your store and elevate your offline sales.

Graphic Design

Showcase your brand to boost reach and drive engagement.

SEO

Show your app to the right users and boost downloads and engagement.

Campaigns

We launched a high-efficiency Google Ads strategy tailored to maximize lead conversions using:

Performance Max Campaigns

To leverage Google’s full suite of placements (Search, Display, YouTube, Gmail) and AI-driven bidding strategies
GETINTOUCH

Lead-Generation Optimized Creatives

Focused on strong calls-to-action and MPM’s proven results
GETINTOUCH

Targeting Based on Immigration Interest

Job-Seeking Behavior, and Education Level to reach high-fit leads
GETINTOUCH

Continuous Optimization

Of asset groups, bidding, and budget pacing to hit target CPL under CA$5
GETINTOUCH

The Results

  • 1,153,272+ Impressions delivered across Google’s ecosystem
  • 5,148+ Clicks generated from qualified job seekers
  • CA$0.46 Avg. Cost-Per-Click — well below industry average
  • 564+ Conversions (Leads submitted via landing pages and opt-ins)
  • CA$4.20 Avg. Cost-Per-Lead
  • High Campaign Efficiency with steady CPL even on a CA$15/day budget
  • Improved Visibility in a Crowded Market without increasing spend
CONVERSIONS
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AVG CPC
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Client Testimonial

"Partnering with Magic Clickz was one of the best decisions we made for scaling our lead generation efforts. Their Google Ads expertise allowed us to reach the right audience with minimal ad spend. We saw a sharp uptick in lead quality and engagement. They understood our mission and delivered beyond expectations."
Jas K.,
Founder of My Personal Mentors

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24,859,684+

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Revenue Driven For Clients

3,212,407

Hours of Expertise
Discover how we can help your business grow
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