Stealth birding - Magic Clickz

INDUSTRY

Ecommerce

TENURE

Client Since 2024

ONGOING STRATEGIES

Google Ads
Meta Ads
YouTube Ads
Graphic Design

Birdwatching Brand’s Digital Growth Flight: 3.6K+ Conversions, £676K+ in Sales via Google Ads

Stealth Birding is a premium online retailer specializing in high-quality binoculars, bird box cameras, and wildlife watching equipment. Loved by hobbyist birders and professional wildlife enthusiasts alike, the brand is known for its knowledgeable service, curated product selection, and competitive pricing in the UK optics market.

With a growing digital store powered by Shopify, Stealth Birding aimed to expand its online presence, drive qualified traffic, and increase sales of its popular product lines like 10×42 binoculars, thermal imagers, and bird box cameras.

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in Ad Spend

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I hired Magic Clickz a couple of months ago after speaking to several marketing companies, I believed my decision has been justified. They are always available to speak to and discuss strategy. They regularly consult with me regarding future strategy. They have helped me with PPC management on google and managing my social media accounts on Facebook and Instagram. This is for both my businesses Stealth Birding and NatureRAY. On social media they have built me a new Facebook and Instagram pages, they have deigned some amazing graphics and videos. On google ads they have totally reorganised my campaigns with extensive research. We are now seeing some great results. I am excited to work with Magic Clickz in the future and grow my businesses.

James Bix Founder & CEO

Rated 5 stars on Clutch

Before Magic Clickz

Competing with major optics retailers and marketplaces like Amazon and eBay, making it difficult to capture visibility and market share.
Targeting a highly specific audience (birders and nature lovers) with unique and niche search behavior.
Limited brand awareness beyond dedicated enthusiast and birding communities.
Needed to balance ROI across both high-ticket optics equipment and lower-cost accessories.
Faced challenges in maintaining campaign compliance, with several ads encountering disapprovals.

After Magic Clickz

Generated 198,942 clicks from engaged birding and optics shoppers actively searching for relevant products.
Achieved a 1.96% CTR, showing strong engagement despite operating in a niche vertical.
Maintained a £0.39 average CPC, keeping acquisition costs low even in a competitive bidding environment.
Delivered 3,697.8 conversions from product purchases and tracked on-site actions.
Produced 53 direct phone calls from ads, capturing additional high-intent leads beyond forms and emails.

Magic Clickz Approach

Branded Campaigns

We launched dedicated branded search campaigns to capture high-intent users actively searching for “Stealth Birding” and related brand variations. By prioritizing brand terms, the campaigns secured top search visibility, protected branded traffic from competitors, and efficiently converted users who were already familiar with the brand and ready to purchase.

Category Campaigns

To capture product-focused search demand, we built category-based campaigns targeting top-performing product groups such as binoculars, spotting scopes, and bird box cameras. This structure allowed us to align keywords, ad copy, and landing pages with specific product categories, driving highly relevant traffic and improving conversion rates.

Device-Specific Campaigns

We implemented device-specific campaign segmentation across Desktop, Tablet, and Mobile to optimize performance by user behavior. By adjusting bids, creatives, and budget allocation for each device type, we improved engagement and ensured a seamless shopping experience for users across all devices.

Performance Max Campaigns

We deployed Performance Max campaigns to promote the full product catalog using Google’s AI-driven campaign technology. By leveraging automated placements across Search, Display, YouTube, and Shopping, the campaigns maximized conversion value while maintaining profitability through strategic bidding targets, including Target 6x ROAS for high-priced products.

Remarketing & TOFU (Top of Funnel)

To nurture potential customers throughout the buying journey, we activated remarketing and top-of-funnel campaigns. Performance Max campaigns re-engaged past site visitors and cart abandoners, while display-style creatives helped reach broader audiences such as blog readers and product researchers, keeping the brand top-of-mind.

Key Focus Areas

The strategy emphasized efficient budget control and precise targeting to maximize returns. We used Manual CPC combined with Enhanced CPC to maintain spending control while allowing algorithmic optimization. Keywords were aggressively segmented by specific product models (e.g., 8×42 vs. 10×42 binoculars) to capture precise search intent. Additionally, UK-focused geotargeting ensured the budget prioritized the most relevant audience and avoided dilution from low-value regions.

Client Overview

The Challenge

Launching a new eSIM API product in a competitive telecom and tech landscape
Educating target industries about the benefits of eSIM technology and data- enabled SIMs
Generating high-quality leads to accelerate product adoption
Optimizing campaign performance with efficient spend
Optimizing campaign performance with efficient spend

Client-Backed Performance Proof

They are always available to speak to and discuss strategy.

£677K+

IN CONVERSION VALUE

They have helped me with PPC management on google and managing my social media accounts on Facebook and Instagram. This is for both my businesses Stealth Birding and NatureRAY.

On social media they have built me a new Facebook and Instagram pages, they have deigned some amazing graphics and videos. On google ads they have totally reorganised my campaigns with extensive research. We are now seeing some great results. I am excited to work with Magic Clickz in the future and grow my businesses.

James Bix

Nature Ray & Stealth Birding

#TheResults

Clicks

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Orders

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in Revenue

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in Ad Spend

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Team Magic Clickz

Whether you’re an e-commerce or online retail brand, our data-driven Google Ads strategies are designed to generate qualified traffic, increase conversions, and maximize the impact of your marketing investment.

Hours dedicated to driving results

0 +

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Branded Campaigns

To capture high-intent users searching for “Stealth Birding” and variations

Category Campaigns

Or top-performing products like binoculars, spotting scopes, bird box cameras

Device-Specific Campaigns

(Desktop, Tablet, Mobile) to optimize bids and creatives per audience device

Promoted all product categories using Google’s AI-driven campaign type Maximized conversion value and ROAS by setting strategic bidding targets (e.g., Target 6x ROAS for high-priced items)

Remarketing & TOFU (Top of Funnel)

Re-engaged past site visitors and cart abandoners using Performance Max

Reached broader audiences with display-style retargeting creatives, especially for blog traffic and product researchers

Key Focus Areas

Manual CPC + Enhanced CPC bidding to control spend and optimize profitability

Aggressive segmentation of keywords by product model (e.g., 8×42 vs. 10×42 binoculars)

Geotargeting to capture UK-based traffic and prevent budget dilution

The Results

198,942 Clicks from engaged birding and optics shoppers
198,942 Clicks from engaged birding and optics shoppers
1.96% CTR showing strong engagement despite a niche vertical
£0.39 Avg CPC, maintaining low costs despite competitive bids
3,697.8 Conversions from product sales and tracked site actions
53 Phone Calls directly from ads (excluding email/form leads)

CLICKS

PHONE CALLS

AVG CPC

CONVERSIONS

Client Testimonial

“The results from Google Ads speak for themselves. We’ve seen steady sales growth across our core binocular and camera categories, with highly efficient spend. The campaigns were smartly segmented, easy to monitor, and the team took the time to understand our birdwatching audience. We especially appreciate the effort to control CPCs while scaling our revenue. We’re very happy with the outcome.”

James L.,

Founder at Stealth Birding