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Rejuvenating Beauty Bookings with Google
Ads: 25K+ Clicks & 3.5K+ Conversions for
Miami’s Go-To Aesthetic Studio

Rejuvenating Beauty Bookings with Google Ads: 25K+ Clicks & 3.5K+ Conversions for Miami’s Go-To Aesthetic Studio

How a Local Beauty Brand Drove Over 25K Clicks & 3.5K+ Leads
with Precision Google Ads Strategy

READ ON

3,591+

CONVERSIONS

$30,170.07

SPENT

25,310+

CLICKS

106,522

TOTAL CLICKS

Client Overview

Mela Beauty Studio is a premium aesthetic and wellness clinic based
in Doral, Florida, offering a wide range of services, from facials and
body contouring to IV therapy and lash treatments. Known for its
modern approach and client-focused experience, the studio wanted
to increase local bookings, brand awareness, and service inquiries
through paid search and smart digital placements.

The Challenge

  • Operating in a highly saturated beauty and aesthetics market with many local competitors
  • Limited brand recognition outside the immediate area despite offering competitive services
  • Needed to scale bookings while maintaining a cost- effective cost-per-lead (CPL)
  • Policy limitations and ad disapprovals across display and PMax campaigns restricting ad delivery
  • Diverse service offerings requiring tailored messaging and segmentation

Services Used

Google Ads

Attract higher-quality leads and boost your conversions.

Facebook Ads

Be where your shoppers are and drive more traffic and sales.

Youtube Ads

Drive foot traffic to your store and elevate your offline sales.

Graphic Design

Showcase your brand to boost reach and drive engagement.

SEO

Show your app to the right users and boost downloads and engagement.

Campaigns

We deployed a comprehensive multi-campaign Google Ads strategy, targeting each stage of the
funnel:

Grand Opening Specials & Seasonal Promos

To attract first-time customers with compelling offers
GETINTOUCH

Local Campaigns & Performance Max

To dominate search and map results near Doral, FL
GETINTOUCH

Search Campaigns

(Lashes, Salon Services, IV Injections, Competitor Targeting) focused on high- intent keywords
GETINTOUCH

Smart Campaigns

To allow Google AI to optimize across placements for lead generation
GETINTOUCH

Display Campaigns

In both English & Spanish to build awareness and drive retargeting
GETINTOUCH

Display Campaigns

Optimized for clicks, conversions, and CPA using a mix of automated bidding strategies (Maximize Conversions, Enhanced CPC, Target CPA)
GETINTOUCH

The Results

  • 25,310+ Clicks Across All Campaigns
  • 4.92M+ Impressions Delivered to Target Audiences
  • 3,591+ Conversions Tracked from Leads and Form Submissions
  • $1.19 Avg. CPC with Cost-Efficient Ad Spend
  • $30,170.07 Total Ad Spend across multiple campaigns
  • Campaigns achieved conversion rates up to 24% on specific service offerings
  • Strategic segmentation enabled high CTRs of over 20% in branded and niche service keywords
CLICKS
0 +
IMPRESSIONS
0 M+
AVG CPC
$ 0
CONVERSIONS
0 +

Client Testimonial

“Thanks to this incredible Google Ads strategy, our visibility skyrocketed, and so did our bookings. The team understood our local market and our services, and helped us connect with the right clients at the right time. We’re seeing more walk-ins, more calls, and a strong ROI. Couldn’t have asked for a better team.”
Jessica M.,
Co-Founder of Mela Beauty Studio

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