Google Tests Brand Profiles in Merchant Center Next: A New Way for Retailers to Stand Out
Google is piloting Brand Profiles in Merchant Center Next, a new feature designed to help retailers showcase their story, values, and offers directly in Google Search results. This update reflects Google’s broader shift toward making shopping experiences more immersive, brand-driven, and customer-centric. Why Brand Profiles Matter for Retailers Online shopping is more competitive than ever, […]
