Day: July 28, 2023

Google Merchant Center has added a new customer support feature

Reading Time: 2 minutes Google has introduced a new customer support feature on Google Merchant Center. Making sure that customers have all the information they need for good service helps brands gain the trust of shoppers. When shoppers trust a brand, they are more likely to become loyal customers. With this new tool, retailers can enter their customer support […]

Google Ad Manager can now utilize third-party segments alongside GA4 audiences

Reading Time: 2 minutes Digital Marketers now know more about their customers and how well their Paid Advertising campaigns are doing than ever before. Google Analytics 4 allows marketers to use third-party groups of people in Google Ad Manager. By accepting a third-party group (cookies that match the characteristics of your website visitors, purchased from an external data provider), […]

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