Reading Time: 2 minutesGoogle is offering some new upgrades to help advertisers make their ads work better and get more value from their campaigns. These upgrades are called Dynamic Search Ads (DSA) and Google Display Ads (GDA). PPC Experts & Advertisers can choose to use these upgrades or stick with their current setup—it’s up to them. If they […]
Reading Time: 3 minutesMicrosoft Advertising helps us to use AI to save time and improve business. They introduced Performance Max, an automated ad campaign that creates the best combinations for reaching and converting customers across the network. Clients can set goals, and provide assets, and Microsoft AI handles the rest. PMAX is now available worldwide for testing. Microsoft […]
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