Google Ads Just Lowered Audience Size Limits to 100
Google Just Lowered Audience Size Limits to 100 Why This Quiet Update Matters Google doesn’t usually make noise about its most impactful PPC changes. This is one of them. Google has reduced the minimum audience size requirement to just 100 users across Search, Display, and YouTube. This applies to remarketing lists, customer lists, and Audience […]
Google Ads Agency POV: What Is ChatGPT Shopping?
Google Ads Agency POV What Is ChatGPT Shopping? Search is changing again. But this time, it’s not just Google rewriting the rules. It’s AI. If you’re a business owner, marketer, or advertiser, you’ve probably already noticed that users aren’t just searching anymore. They’re asking. They’re comparing. They’re deciding inside AI interfaces. And one of the […]
A PPC Agency’s Insights on Top 5 PPC Mistakes in 2025
A PPC Agency’s Perspective The Mistakes Quietly Draining Ad Budgets in 2026 The PPC Mistakes We Still See as an Agency, and Why They’re Costlier in 2026 Pay-per-click advertising has always promised speed. Launch campaigns, drive traffic, generate leads, and grow revenue fast. Yet as businesses close out 2025 and prepare for 2026, a harsher […]
ChatGPT Advertising: The Next Frontier for Paid Ads
If you’ve been keeping an eye on AI, you already know ChatGPT isn’t just changing the way we interact online it’s quietly reshaping the marketing landscape. But what if this conversational AI could also become a playground for paid ads? That’s exactly the question marketers like us are starting to explore. Imagine reaching your audience […]
Meta Ads Automation Era: What Marketers Must Know?
Meta Ads Automation Era: What Marketers Must Know? If you’ve been in the digital marketing loop lately, you’ve probably heard the whispers – or maybe the not-so-whispers – about Meta moving toward fully automated advertising. From Advantage+ campaigns to AI-generated creatives, marketers everywhere are asking the same question: what happens when the system decides for […]
Google Ads Update: No More Automatic Account-Default Conversion Goals
Google Ads is rolling out an important change to how conversion goals are set by default — one that could help advertisers cut wasted spend and keep campaigns focused on what really matters. Starting November 17, new conversion actions created via the API will no longer automatically be set as account-default goals. For businesses running […]
Google Tests Brand Profiles in Merchant Center Next: A New Way for Retailers to Stand Out
Google is piloting Brand Profiles in Merchant Center Next, a new feature designed to help retailers showcase their story, values, and offers directly in Google Search results. This update reflects Google’s broader shift toward making shopping experiences more immersive, brand-driven, and customer-centric. Why Brand Profiles Matter for Retailers Online shopping is more competitive than ever, […]
10 Digital Marketing Myths You Still Believe (And Need to Stop!)
Let’s be real! Digital marketing is full of myths, and they refuse to die! You’ve probably heard things like “SEO is a one-time thing” or “More traffic means more sales,” but are they actually true? Not really. These outdated beliefs can drain your budget, waste your time, and leave you frustrated when you don’t see […]
Semantic SEO in 2025: Understanding Its Importance and Impact
As 2025 is a year full of updates, search engine optimization continues to evolve and that’s where Semantic SEO is introduced. Semantic SEO is at the forefront of digital marketing strategies. Semantic SEO is now at the forefront of modern digital marketing strategies, especially for businesses investing in long-term organic growth alongside performance-driven channels like […]
Amazon Advertising: How to Boost Your Sales to 10X?
Amazon is one of the largest eCommerce platforms in the world, making it a highly competitive space for sellers. To stand out and maximize sales, Amazon Advertising is a powerful tool that can drive visibility, attract potential customers, and ultimately 10X your revenue. But how do you ensure your amazon ads perform at their best? […]
