DIR Floortime Therapy Digital Advertising
Success: Driving Engagement and
Transforming Lives

DIR Floortime Therapy Digital Advertising Success: Driving Engagement and Transforming Lives

Achieving a 6.34x ROAS with 800 Conversions and 55,800
Clicks

800

CONVERSIONS

6.34X

ROAS

8,184,000+

IMPRESSIONS

55,800+

CLICKS

Client Overview

DIR Floortime therapy is a leading therapy approach in the treatment of Autism Spectrum Disorder (ASD) and other developmental challenges in children. The goal was to drive awareness and engagement for their therapy services in New Jersey, focusing on maximizing conversions while staying within budget.

The Challenge

Services Used

Google Ads

Attract higher-quality leads and boost your conversions.

Facebook Ads

Be where your shoppers are and drive more traffic and sales.

Youtube Ads

Drive foot traffic to your store and elevate your offline sales.

Graphic Design

Showcase your brand to boost reach and drive engagement.

SEO

Show your app to the right users and boost downloads and engagement.

Campaigns Executed

To achieve the client’s engagement and conversion goals, we implemented a performance-driven Google Ads strategy with a focus on high-impact, conversion-oriented campaigns.

Top-of-Funnel Awareness

Targeted ads with specific keywords related to autism therapy in New Jersey and general therapy services for children with ASD. These ads were aimed at raising awareness of the DIR Floortime approach and building broad visibility.

Mid-Funnel Engagement

Retargeting website visitors and those who showed interest in related services. Ads were designed to highlight the benefits of DIR Floortime therapy, leveraging testimonials and success stories to nurture leads.

Bottom-of-Funnel Conversion

Focused campaigns with strong calls- to-action (CTAs) like “Enroll Today” and “Get Started with Therapy” aimed at families actively searching for autism therapy services in New Jersey.

Ongoing Creative Optimization

Regular A/B testing of ad creatives, messaging, and formats to optimize CTR and increase conversions. We continuously refined keyword targeting and adjusted bid strategies based on campaign performance.

Budget Allocation

Smart budget distribution focused on high-performing campaigns, ensuring an efficient spend across multiple campaigns to scale up while keeping costs manageable.

The Results

CONVERSIONS
0 +
CLICKS
0 M+
PHONE CALLS
0
IMPRESSIONS
0 +

Client Testimonial

“Partnering with this team has been transformative for our digital marketing efforts. Their approach to Google Ads allowed us to reach the families who need our services the most. We’re seeing more consultations and successful enrollments, all while maximizing our ad spend. The results speak for themselves— we couldn’t be happier with the outcome!”
Marketing Director,
DIR Floortime Therapy in New Jersey

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