The Dye Lot’s Digital Transformation:
Driving Traffic & Conversions with Google
Ads
The Dye Lot’s Digital Transformation: Driving Traffic & Conversions with Google Ads
Impressions, 252K Clicks & Nearly 40K Conversions for North
Vancouver’s Premier Hair & Wig Salon
40,000
CONVERSIONS
33,188,391+
IMPRESSIONS
4,000
PHONE CALLS
252,570+
CLICKS
Client Overview
The Challenge
- Highly competitive local market for hair and wig services
- Diverse service offerings requiring targeted ad messaging (wigs, haircuts, hair color, extensions)
- Need to increase foot traffic, phone inquiries, and online bookings during ongoing COVID-19 restrictions
- Balancing ad spend to maximize conversions without compromising cost-efficiency
Services Used
Google Ads
Attract higher-quality leads and boost your conversions.
Facebook Ads
Be where your shoppers are and drive more traffic and sales.
Youtube Ads
Drive foot traffic to your store and elevate your offline sales.
Graphic Design
Showcase your brand to boost reach and drive engagement.
SEO
Show your app to the right users and boost downloads and engagement.
Campaigns Executed
Search Campaigns
Smart Display Campaigns
Target CPA Bidding
Remarketing Campaigns
Maximize Conversions Bidding Strategy
The Results
- 33,188,391+ Impressions across search and display networks
- 252,570+ Clicks with a healthy 0.76% CTR
- Average CPC of CA$0.57, demonstrating cost- efficient traffic acquisition
- Nearly 40,000 conversions including online bookings and inquiries
- Over 4,000 phone calls generated directly from ads, driving offline customer engagement
- Scaled digital presence while maintaining an effective balance of spend and return
- Improved brand awareness and local market penetration during challenging pandemic conditions
Client Testimonial
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