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The Dye Lot’s Digital Transformation:
Boosting Wig & Hair Topper Sales with
Google Ads

The Dye Lot’s Digital Transformation: Boosting Wig & Hair Topper Sales with Google Ads

How Targeted Google Ads Campaigns Delivered 10,000+
Conversions, 94K Clicks & 14.4M Impressions

READ ON

705+

CONVERSIONS

161,109+

IMPRESSIONS

1,225+

PHONE CALLS

$24,347.16

SPENT

Client Overview

The Dye Lot is a premier wig and hairpiece service provider based in Vancouver and North Vancouver, specializing in customizable hair toppers and wigs. Known for blending fashion with compassion, The Dye Lot offers personalized wig consultations, styling, and customized hairpieces catering to clients seeking fashion and medical hair solutions.

The Challenge

  • Serving a niche market with highly personalized products requiring careful targeting
  • Competitive local market with other salons and wig providers in the Lower Mainland
  • Need to increase appointments and sales amid appointment-only policies (no walk-ins)
  • Maintaining cost efficiency while scaling ad reach and conversions

Services Used

Google Ads

Attract higher-quality leads and boost your conversions.

Facebook Ads

Be where your shoppers are and drive more traffic and sales.

Youtube Ads

Drive foot traffic to your store and elevate your offline sales.

Graphic Design

Showcase your brand to boost reach and drive engagement.

SEO

Show your app to the right users and boost downloads and engagement.

Campaigns

We implemented a comprehensive Google Ads strategy focused on high-intent search traffic with:

Search Campaigns

We implemented a comprehensive Google Ads strategy focused on high-intent search traffic with:
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Maximize Conversions & Target CPA bidding

To optimize for appointment bookings and product purchases
→GET IN TOUCH

Maximize Conversions Bidding Strategy

To drive more bookings at a lower CPA
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Maximize Conversions & Target CPA bidding

Ad groups segmented by product types: human hair wigs, synthetic wigs, hair toppers, and wig consultations
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Maximize Conversions Bidding Strategy

Continuous optimization of ad copy and keywords to improve CTR and reduce CPC
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Maximize Conversions & Target CPA bidding

Use of location targeting to focus on Vancouver, North Vancouver, and the Lower Mainland
→GET IN TOUCH

The Results

  • 94,267+ Clicks on Google Ads at an average CPC of just CA$0.81
  • 94,267+ Clicks on Google Ads at an average CPC of just CA$0.81
  • 0.65% CTR, exceeding industry averages for the niche
  • 10,008+ Conversions (including appointment bookings and purchases)
  • 582 Phone Calls directly attributed to ads, increasing lead quality
  • Total Ad Spend of CA$76,133.08, optimized for maximum ROI
$76,133.08
$ 0
PHONE CALLS
0
AVG CPC
$ 0
CONVERSIONS
0 $

Client Testimonial

"Working with Magic Clickz transformed our digital presence. Their strategic Google Ads campaigns brought us qualified leads consistently and helped us fill appointments even during restricted walk-in periods. Their data-driven approach and constant campaign optimizations maximized our budget effectively. Highly recommended for any specialized service-based business looking to grow online."
Abril,
Senior Stylist & Wig Specialist, The Dye Lot

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Ready to Elevate Your Salon or Beauty Brand?

Whether you’re looking to increase online bookings, drive foot traffic, or grow phone inquiries, our targeted
Google Ads strategies deliver measurable results.
LET’S CONNECT! BOOK YOUR FREE STRATEGY CALL TODAY AND DISCOVER HOW WE CAN HELP YOU GROW.

24,859,684+

Leads Driven For Clients

$ 24,859,684+

Revenue Driven For Clients

3,212,407

Hours of Expertise
Discover how we can help your business grow
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