The Dye Lot’s Digital Transformation:
Boosting Wig & Hair Topper Sales with
Google Ads
The Dye Lot’s Digital Transformation: Boosting Wig & Hair Topper Sales with Google Ads
Conversions, 94K Clicks & 14.4M Impressions
705+
CONVERSIONS
161,109+
IMPRESSIONS
1,225+
PHONE CALLS
$24,347.16
SPENT
Client Overview
The Challenge
- Serving a niche market with highly personalized products requiring careful targeting
- Competitive local market with other salons and wig providers in the Lower Mainland
- Need to increase appointments and sales amid appointment-only policies (no walk-ins)
- Maintaining cost efficiency while scaling ad reach and conversions
Services Used
Google Ads
Attract higher-quality leads and boost your conversions.
Facebook Ads
Be where your shoppers are and drive more traffic and sales.
Youtube Ads
Drive foot traffic to your store and elevate your offline sales.
Graphic Design
Showcase your brand to boost reach and drive engagement.
SEO
Show your app to the right users and boost downloads and engagement.
Campaigns
Search Campaigns
Maximize Conversions & Target CPA bidding
Maximize Conversions & Target CPA bidding
Maximize Conversions Bidding Strategy
Maximize Conversions & Target CPA bidding
The Results
- 94,267+ Clicks on Google Ads at an average CPC of just CA$0.81
- 94,267+ Clicks on Google Ads at an average CPC of just CA$0.81
- 0.65% CTR, exceeding industry averages for the niche
- 10,008+ Conversions (including appointment bookings and purchases)
- 582 Phone Calls directly attributed to ads, increasing lead quality
- Total Ad Spend of CA$76,133.08, optimized for maximum ROI
Client Testimonial
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