Driving Growth at Scale: How Strategic
Google Ads Campaigns Helped Niche
Generate 124K+ Conversions Across 22M+
Impressions

Driving Growth at Scale: How Strategic Google Ads Campaigns Helped Niche Generate 124K+ Conversions Across 22M+ Impressions

124,299

CONVERSIONS

$191,925.31

SPENT

$0.24

AVG. CPC

793,506

CLICKS

Client Overview

This is a fast-growing communications platform that empowers businesses to deliver seamless cross-channel messaging through SMS, voice, and WhatsApp. With a focus on customer authentication, token generation, and message automation, Niche provides scalable API solutions used by over 10,000 companies worldwide. As they launched their eSIM API service in partnership with SIU Telecoms, Niche aimed to increase visibility, generate qualified traffic, and drive conversions across global markets.

The Challenge

Services Used

Google Ads

Attract higher-quality leads and boost your conversions.

Facebook Ads

Be where your shoppers are and drive more traffic and sales.

Youtube Ads

Drive foot traffic to your store and elevate your offline sales.

Graphic Design

Showcase your brand to boost reach and drive engagement.

SEO

Show your app to the right users and boost downloads and engagement.

Campaigns

We developed and launched a multi-layered Google Ads strategy with the following components:

High-Intent Search Campaigns

Focused on transactional keywords like “bulk SMS API,” “OTP verification API,” and “WhatsApp messaging service” to capture demand from decision-makers actively searching for communication solutions.

Converting Keyword Campaigns

Converting Keyword Campaigns

Converting Keyword Campaigns

Designed custom creatives to re-engage previous website visitors, emphasizing Niche’s reliability, multi-channel reach, and global coverage.

Maximize Conversion Bidding Strategies

Leveraged automated bidding strategies optimized for sign-ups and product engagements, keeping CPA in check while increasing conversions.

Competitor Search Campaigns

Targeted users actively exploring alternative messaging platforms with highly tailored ad copy highlighting Niche’s differentiators.

The Results

CLICKS
0 K+
INPRESSIONS
0 M+
AVG CPC
$ 0
CONVERSIONS
0

Client Testimonial

"The Google Ads campaigns executed by the team helped us reach new markets, lower acquisition costs, and drive qualified leads at scale. The strategy was tailored perfectly to our global expansion goals. We saw not only more traffic, but higher-intent traffic — and a meaningful increase in sign-ups and API usage. Exceptional work!"
Uche O.,
Growth Marketing Manager

You might also like

Ready to Scale Your SaaS or API Brand Globally?

Whether you’re launching a new feature or scaling an enterprise platform, our Google Ads strategies help<br>you connect with decision-makers, optimize ROI, and grow your user base efficiently.

24,859,684+

Leads Driven For Clients

$ 24,859,684+

Revenue Driven For Clients

3,212,407

Hours of Expertise
Discover how we can help your business grow

Get a Proposal

xyz
1