Stealth birding - Magic Clickz

Birdwatching Brand’s Digital Growth Flight:
3.6K+ Conversions, £676K+ in Sales via
Google Ads

B2B Telecommunications API Solutions’ Digital Boost: Driving Leads with Google Ads

How Strategic Google Ads Campaigns Helped Stealth Birding
Soar to 198K+ Clicks, 10M+ Impressions, and 8.6x ROAS

READ ON

Client Overview

Stealth Birding is a premium online retailer specializing in high-quality binoculars, bird box cameras, and wildlife watching equipment. Loved by hobbyist birders and professional wildlife enthusiasts alike, the brand is known for its knowledgeable service, curated product selection, and competitive pricing in the UK optics market.

With a growing digital store powered by Shopify, Stealth Birding aimed to expand its online presence, drive qualified traffic, and increase sales of its popular product lines like 10×42 binoculars, thermal imagers, and bird box cameras.

The Challenge

Launching a new eSIM API product in a competitive telecom and tech landscape
Educating target industries about the benefits of eSIM technology and data- enabled SIMs
Generating high-quality leads to accelerate product adoption
Optimizing campaign performance with efficient spend
Optimizing campaign performance with efficient spend

Services Used

Campaigns

We executed a comprehensive Google Ads strategy tailored to Stealth Birding’s objectives, with a
mix of the following:

Branded Campaigns

To capture high-intent users searching for “Stealth Birding” and variations

Category Campaigns

Or top-performing products like binoculars, spotting scopes, bird box cameras

Device-Specific Campaigns

(Desktop, Tablet, Mobile) to optimize bids and creatives per audience device

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Reached broader audiences with display-style retargeting creatives, especially for blog traffic and product researchers

Key Focus Areas

Manual CPC + Enhanced CPC bidding to control spend and optimize profitability

Aggressive segmentation of keywords by product model (e.g., 8×42 vs. 10×42 binoculars)

Geotargeting to capture UK-based traffic and prevent budget dilution

The Results

198,942 Clicks from engaged birding and optics shoppers
198,942 Clicks from engaged birding and optics shoppers
1.96% CTR showing strong engagement despite a niche vertical
£0.39 Avg CPC, maintaining low costs despite competitive bids
3,697.8 Conversions from product sales and tracked site actions
53 Phone Calls directly from ads (excluding email/form leads)

CLICKS

PHONE CALLS

AVG CPC

CONVERSIONS

Client Testimonial

“The results from Google Ads speak for themselves. We’ve seen steady sales growth across our core binocular and camera categories, with highly efficient spend. The campaigns were smartly segmented, easy to monitor, and the team took the time to understand our birdwatching audience. We especially appreciate the effort to control CPCs while scaling our revenue. We’re very happy with the outcome.”

James L.,

Founder at Stealth Birding

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Birdwatching Brand’s Digital Growth Flight:
3.6K+ Conversions, £676K+ in Sales via
Google Ads

B2B Telecommunications API Solutions’ Digital Boost: Driving Leads with Google Ads

READ ON

3,697.8

£78,514.67

£0.39

198,942

Client Overview

The Challenge

Services Used

Google Ads

Facebook Ads

Youtube Ads

Graphic Design

SEO

Campaigns

Branded Campaigns

Category Campaigns

Device-Specific Campaigns

Category Campaigns

Remarketing & TOFU (Top of Funnel)

Key Focus Areas

The Results

Client Testimonial

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24,859,684+

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3,212,407

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Birdwatching Brand’s Digital Growth Flight: 3.6K+ Conversions, £676K+ in Sales via Google Ads

B2B Telecommunications API Solutions’ Digital Boost: Driving Leads with Google Ads

READ ON

3,697.8

£78,514.67

£0.39

198,942

Client Overview

The Challenge

Services Used

Google Ads

Facebook Ads

Youtube Ads

Graphic Design

SEO

Campaigns

Branded Campaigns

Category Campaigns

Device-Specific Campaigns

Category Campaigns

Remarketing & TOFU (Top of Funnel)

Key Focus Areas

The Results

Client Testimonial

You might also like

Ready to Power Your Telecom or Tech Business?

24,859,684+

$ 24,859,684+

3,212,407

Menu

SERVICES

INDUSTRIES

SEND YOUR INQUIRIES TO

Get a Proposal

Birdwatching Brand’s Digital Growth Flight:
3.6K+ Conversions, £676K+ in Sales via
Google Ads