Scaling E-Commerce Sales for a Luxury
Swimwear Brand with Google Ads
Scaling E-Commerce Sales for a Luxury Swimwear Brand with Google Ads
Inquiries and 4,670+ Calls for a Vancouver-Based
Massage Studio
4,105
CONVERSIONS
$1.92M+
CONVERSION VALUE
$188,280
TOTAL SPEND
475,841
CLICKS
Client Overview
Bikini Crush Swimwear is a U.S.-based, woman-owned luxury
swimwear brand celebrated for bold designs, premium quality, and a
loyal fan base. With an established retail store in Fort Lauderdale, FL,
and a strong online presence, the brand aimed to scale its digital sales
while maintaining profitability across a competitive market.
The Challenge
Before joining forces with Magic Clickz, Nova Photos faced a
few key challenges:
- Needed to increase high-intent traffic to the online store at a low cost per click.
- Required full-funnel visibility across BOFU, MOFU, and TOFU to capture both returning and new customers.
- Sought to maintain brand voice and premium positioning across ad creatives while optimizing for conversions.
- Operated in a highly competitive e-commerce space with rising ad costs and limited policy compliance due to product imagery.
Services Used
Google Ads
Attract higher-quality leads and boost your conversions.
Facebook Ads
Be where your shoppers are and drive more traffic and sales.
Youtube Ads
Drive foot traffic to your store and elevate your offline sales.
Graphic Design
Showcase your brand to boost reach and drive engagement.
SEO
Show your app to the right users and boost downloads and engagement.
Campaigns
paired with search ads to capture high-intent traffic. Campaign types included:
BOFU – Remarketing Performance Max
MOFU – Mid-Funnel Performance Max
TOFU – Top-of-Funnel Performance Max
Search Campaigns for Sales
The Results
- 475,841 Clicks | 30.3M Impressions | 1.57% CTR
- $0.40 Avg CPC | $188,280.70 Total Spend
- 4,105 Conversions | $45.80 CPA | $1.92M+ Conversion Value
- 55 Direct Phone Calls from Ads
Client Testimonial
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