Scoopmate’s Digital Surge: 10x ROAS & 500+ Sales via Meta Ads

Scoopmate’s Digital Surge: 10x ROAS & 500+ Sales via Meta Ads

How Strategic Facebook Ad Campaigns Helped Scoopmate Drive 888K+ Reach, 500+ Purchases & Scale Efficiently in the Pet Tech Space

10x

ROAS

500+

PURCHASES

1,715,482+

IMPRESSION

888,777+

REACH

Client Overview

Scoopmate is Canada’s most affordable and innovative self-cleaning litter box for cats, designed to eliminate the hassle of daily scooping, reduce odor, and elevate the cleanliness of every home. Built with smart automation and cat-friendly comfort in mind, Scoopmate has quickly become a game-changer for modern pet parents. The brand approached us to build a scalable Meta Ads strategy focused on conversions and market penetration in Canada and the U.S.

The Challenge

Services Used

Google Ads

Attract higher-quality leads and boost your conversions.

Facebook Ads

Be where your shoppers are and drive more traffic and sales.

Youtube Ads

Drive foot traffic to your store and elevate your offline sales.

Graphic Design

Showcase your brand to boost reach and drive engagement.

SEO

Show your app to the right users and boost downloads and engagement.

Campaigns Executed

We launched a performance-driven Meta Ads strategy focusing on full-funnel execution and
creative storytelling. Our key initiatives included:

Conversion Campaigns

Optimized for purchases using pixel- based data and new review creatives

Retargeting Campaigns

To bring back high-intent website visitors and cart abandoners

Influencer-Led Campaigns

Featuring cat influencers to build trust and brand relatability

Category-Based Campaigns

Targeting interest in cat care, smart home, and pet products in both CA and US markets

Seasonal Campaigns

including BFCM and Holiday Pushes to capitalize on peak buying moments

The Results

IMPRESSIONS
0 +
PURCHASE
0 +
PEOPLE REACHED
1 +
ROAS
1 x

Client Testimonial

"Partnering with Magic Clickz completely changed the game for our online growth. Their Meta Ads strategy not only delivered a 10x return on ad spend but also helped us scale awareness and credibility in a very competitive market. The team truly understands performance marketing—and cats! Highly recommend to any pet brand looking to grow fast and smart."
Raymond M.,
Founder at Scoopmate

You might also like

Ready to Grow Your DTC or Pet Brand with Meta Ads?

Whether you’re launching the next big pet innovation or scaling a consumer brand, our data-driven Facebook Ads strategies help you maximize ROAS, boost sales, and build loyal communities.

24,859,684+

Leads Driven For Clients

$ 24,859,684+

Revenue Driven For Clients

3,212,407

Hours of Expertise
Discover how we can help your business grow

Get a Proposal

xyz
1