Gran Insurance’s Digital Expansion:
Capturing Over 2K Leads with Google Ads
How Targeted Google Ads Helped Gran
Insurance Drive 2,164+ Conversions, 794
Phone Calls & 6.75% CTR While Keeping CPC
at Just $1.55
Gran Insurance’s Digital Expansion: Capturing Over 2K Leads with Google Ads How Targeted Google Ads Helped Gran Insurance Drive 2,164+ Conversions, 794 Phone Calls & 6.75% CTR While Keeping CPC at Just $1.55
61
CONVERSIONS
$9,159.30
SPENT
$6.99
AVG. CPC
1,310
CLICKS
Client Overview
The Challenge
- Navigating a complex, niche B2B market with technical offerings and long lead times
- Reaching high-value decision-makers like developers, facility managers, and energy consultants
- Educating prospects on advanced offerings like retrofit submetering and energy monitoring
- Generating qualified inbound leads while keeping acquisition costs competitive
Services Used
Google Ads
Attract higher-quality leads and boost your conversions.
Facebook Ads
Be where your shoppers are and drive more traffic and sales.
Youtube Ads
Drive foot traffic to your store and elevate your offline sales.
Graphic Design
Showcase your brand to boost reach and drive engagement.
SEO
Show your app to the right users and boost downloads and engagement.
Campaigns Executed
following search campaigns:
Sub-Metering Search Campaign
Energy Monitoring System Campaign
Energy Efficiency Campaign
Maximize Conversions Bidding
Tailored Ad Copy + Landing Pages
The Results
- 301,448+ Impressions across Search & PMax
- 20,359 Clicks generated from highly relevant audiences
- 6.75% CTR indicating strong ad relevance and messaging
- 2,164+ Conversions tracked (form submissions & calls)
- 794 Direct Phone Calls from ad interactions
- $1.55 Avg CPC, showing cost efficiency in a competitive market
- $31,583.41 Total Ad Spend with an excellent cost-per- lead
Client Testimonial
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