Salon Haze’s Paid Search Success:
Dominating Local Haircare
Searches with Google Ads
Salon Haze’s Paid Search Success:
Dominating Local Haircare
Searches with Google Ads
171K Clicks, 35K+ Conversions & 5.7K+ Phone
Calls for Vancouver’s Top Hair Salon
5,788
PHONE CALLS
35,309+
TOTAL CONVERSIONS
$204,404.61
TOTAL AD SPEND
171,055
TOTAL CLICKS
Client Overview
The Challenge
Despite their strong service offering, Aportto faced
challenges in:
- Operating in a highly saturated local beauty market
- Increasing appointment bookings and walk-ins while maintaining cost- efficiency
- Need for omnichannel visibility across both search and local map results
- Educating new audiences on high-value Balayage services
Services Used
Google Ads
Attract higher-quality leads and boost your conversions.
Facebook Ads
Be where your shoppers are and drive more traffic and sales.
Youtube Ads
Drive foot traffic to your store and elevate your offline sales.
Graphic Design
Showcase your brand to boost reach and drive engagement.
SEO
Show your app to the right users and boost downloads and engagement.
Campaigns Executed
High-Intent Search Campaigns
Performance Max Campaigns
Dynamic Search Ads
to expandto capture long-tail searches and expand
on-page relevance with AI-generated
headlines and descriptions. local reach across Search, Maps,
YouTube, and Display with Google’s AI-
powered placements.
Target CPA Bidding Strategies
to maximize ROI across all funnel stages.
Each campaign was consistently
optimized with A/B ad testing, keyword
pruning, location-based segmentation,
and continuous bid adjustments.
The Results
- 171,055 Total Clicks from highly-targeted ad placements
- 33,280,467 Impressions across Search, Maps, and YouTube
- 35,309+ Conversions (including online bookings & inquiries)
- 5,788 Phone Calls directly attributed to Google Ads
- CA$204,404.61 Total Ad Spend with an Avg. CPC of just CA$1.19
- 0.51% Overall CTR with strong performance in local and branded campaigns
- Strong Results Across Campaign Types:
- Performance Max & Local Campaigns: Excellent visibility and conversion lift
- Search Campaigns: Consistent leads with enhanced CPC and target CPA models
- Dynamic Ads: Efficiently captured long-tail, lower- cost clicks
Client Testimonial
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