Transforming Bookings for Salon Glam
with High-Converting Google Ads
Campaigns
Transforming Bookings for Salon Glam with High-Converting Google Ads Campaigns
3,500+ leads and hundreds of direct phone calls for a
luxury salon brand in Burnaby & Vancouver.
$22,630.36
AD SPEND
3,571+
QUALIFIED LEADS
291
DIRECT PHONE CALLS
CA$1.25
CPC
About the Client
The Challenge
few key challenges:
- Needed to increase appointment bookings across both locations
- Wanted to drive awareness for Bellami Hair Extensions and premium services
- Sought cost-effective lead generation in a competitive beauty services market
- Required targeting for both branded and non-branded keyword segments
- Needed better attribution and tracking of lead form fills and phone calls
Services Used
Google Ads
Attract higher-quality leads and boost your conversions.
Facebook Ads
Be where your shoppers are and drive more traffic and sales.
Youtube Ads
Drive foot traffic to your store and elevate your offline sales.
Graphic Design
Showcase your brand to boost reach and drive engagement.
SEO
Show your app to the right users and boost downloads and engagement.
Google Ads Campaign Strategy
high-intent traffic and maximizing conversions:
Performance Max Campaigns
- Leveraged AI-driven audience signals
and creatives to reach new and returning
customers. - Focused on users actively searching for
hair extensions, balayage, and premium
salon services.
Search Campaigns (Branded & Service-Based)
Targeted high-converting terms like “hair
extensions Burnaby,” “Bellami certified
salon,” and “hair color specialist near me.”
Created split ad groups for “Hair
Extensions,” “Hair Salon,” and “Brand”
searches.
Conversion Optimisation
- Used “Maximise Conversions” and
“Target CPA” bidding strategies. - Set up lead tracking through form fills
and click-to-call buttons across both
locations.
The Results
- Generated 3,571+ qualified leads, including 291 direct phone calls
- 18,134 total clicks with 407,218 impressions, driving strong visibility
- Achieved a 4.45% CTR across all campaigns, outperforming industry benchmarks
- Maintained efficient CPCs at an average of CA$ 1.25 CA$ 22,630.36 total ad spend delivering consistent appointment bookings
- Optimised for store visits and lead forms, resulting in steady growth at both locations Achieved high-efficiency CPCs and strong ROAS for premium beauty services
Client Testimonial
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