Saint Richards Salon Achieves
4,665 Conversions & 7.6x ROAS with
Targeted Google Ads Strategy
Saint Richards Salon Achieves 4,665 Conversions & 7.6x ROAS with Targeted Google Ads Strategy
performance-driven campaigns helped a
premium salon in Glebe scale their client base
and dominate local search.
$8,814.39
AD SPEND
316.48
TOTAL CONVERSIONS
51,308
IMPRESSIONS
$17,925.00
CONVERSION VALUE
The Overview (About the Client)
The Challenge
Glebe, Saint Richards faced challenges with:
- Limited online visibility outside of word-of-mouth referrals
- Low volume of new client inquiries and bookings through digital platforms
- Difficulty in capturing high-intent local leads actively searching for premium hair services
- Lack of data-driven marketing insights to guide advertising decisions
Services Used
Google Ads
Attract higher-quality leads and boost your conversions.
Facebook Ads
Be where your shoppers are and drive more traffic and sales.
Youtube Ads
Drive foot traffic to your store and elevate your offline sales.
Graphic Design
Showcase your brand to boost reach and drive engagement.
SEO
Show your app to the right users and boost downloads and engagement.
Campaigns
Performance Max Campaigns
- Used to reach potential customers
across Search, YouTube, Display, and
Gmail - Designed to drive salon discovery and
maximize conversion potential
Search Campaigns (General & Service- Specific)
Optimization Focus
- Daily budget management across
campaigns (A$5–A$8/day - Conversion tracking setup and data-driven bidding (Maximize Conversions)
- Continuous keyword performance andaudience refinement
The Results
As a result of our strategic PPC efforts, we were able to generate a significant increase in both traffic and conversions.
- Total Clicks: 30,307, driving substantial engagement with the brand.
- Total Impressions: 1,701,717, ensuring widespread visibility across relevant audiences.
- CTR: 1.78%, reflecting strong ad relevance and audience targeting.
- Avg. CPC: A$0.91, maintaining cost-efficiency.
- Total Ad Spend: A$27,560.94, strategically invested for maximum return.
- Total Conversions: 4,665, contributing to a solid increase in leads and sales.
- Estimated Conversion Value: A$212,000+, driving strong revenue from conversions.
- ROAS: 7.6X, providing excellent return on advertising spend.
Client Testimonial
You might also like
La Jamoteca’s Flavorful Surge: Gourmet Sales Fueled by Google Ads La Jamoteca’s Flavorful Surge: Gourmet...
The Dye Lot’s Digital Transformation: Driving Traffic & Conversions with Google Ads The Dye Lot’s...
Scaling E-Commerce Sales for a Luxury Swimwear Brand with Google Ads Scaling E-Commerce Sales for a Luxury...
DIR Floortime Therapy Digital Advertising Success: Driving Engagement and Transforming Lives DIR Floortime...
Luxury Weight Loss Program Digital Advertising Success: Driving Significant Conversions and Sales Luxury...
Try Stress Management’s Digital Breakthrough: Transforming Awareness with Google Ads Try Stress Management’s...
The Dye Lot’s Digital Transformation: Boosting Wig & Hair Topper Sales with Google Ads The Dye Lot’s...
Saint Richards Salon Achieves 4,665 Conversions & 7.6x ROAS with Targeted Google Ads Strategy Saint...
Driving Growth at Scale: How Strategic Google Ads Campaigns Helped Niche Generate 124K+ Conversions Across...
Terlon’s Digital Leap: Filling Apartments with Google Ads B2B Telecommunications API Solutions’ Digital...
Ready to Grow Your Translation Business?
performance-driven Google Ads strategies can help you increase qualified leads, reduce your cost-per-
lead, and maximize ROI.
