Home Health Care Digital Advertising
Success: Boosting Conversions and Driving
Significant Growth

Home Health Care Digital Advertising Success: Boosting Conversions and Driving Significant Growth

Achieving a 10.2 ROAS with Over 7,800 Conversions and 36M+
Impressions

7,800+

CONVERSIONS

$60,00

CONVERSION VALUE

10.2x

ROAS

193,500+

CLICKS

Client Overview

Home health care services, specialising in skilled nursing, rehabilitation therapy, and chronic condition management, aim to deliver top-tier medical care to patients in the comfort of their homes. Their goal was to drive more consultations and phone inquiries, enhancing the reach of their services across New York.

The Challenge

Services Used

Google Ads

Attract higher-quality leads and boost your conversions.

Facebook Ads

Be where your shoppers are and drive more traffic and sales.

Youtube Ads

Drive foot traffic to your store and elevate your offline sales.

Graphic Design

Showcase your brand to boost reach and drive engagement.

SEO

Show your app to the right users and boost downloads and engagement.

Campaigns

To meet these objectives, we implemented a robust, multi-stage digital advertising strategy
focused on maximizing conversions, driving calls, and enhancing the brand’s visibility

Top-of-Funnel Awareness

Targeting new patients who had recently been discharged or were managing chronic conditions. Search ads targeting general and location-specific keywords captured broad interest.

Mid-Funnel Engagement

Strategic retargeting of previous website visitors and individuals who interacted with our ads, promoting personalized messages and services such as skilled nursing and therapy.

Bottom-of-Funnel Conversion

Focused on high-conversion keywords and urgent care needs to drive immediate calls and consultations. Ads with call extensions were leveraged heavily for higher phone call conversion rates.

Ongoing Optimization

Regular A/B testing of ad copy, keywords, and targeting strategies helped refine the messaging, leading to improved CTR and conversion rates.

Budget Allocation

We used a dynamic budget distribution, ensuring that high-performing regions (such as New York) and targeted keywords continued to receive more focus, resulting in scalable growth and optimal cost-efficiency across the funnel.

The Results

CONVERSIONS
0 +
CONVERSION VALUE
$ 0
ROAS
0 x
IMPRESSIONS
0 +

Client Testimonial

"Working with the team has been instrumental in driving our digital presence and patient inquiries. The Google Ads campaigns helped us achieve an impressive ROAS while efficiently reaching the right audience. We are particularly impressed by how the team fine-tuned our ad strategies to increase phone calls, leading to more consultations. We're excited about the continued growth and collaboration."
Marketing Director,
Home Health Care Services

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