Prsonliga - Magic Clickz

Scaling Sales for a Personalized
Gifts Brand with Google Ads

Scaling Sales for a Personalized Gifts Brand with Google Ads

From strategy to execution how our full-funnel campaigns delivered over SEK 8M in revenue with a 374% ROAS in just 4 months.

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The Overview

Our client, a fast-growing brand in the personalized gifts niche, caters to customers looking for unique, custom-made gift items. With a wide product range and strong seasonal demand, the brand aimed to increase its reach across Sweden while maintaining profitability and improving return on ad spend.

The Challenge

Limited daily ad budget across multiple product categories
Low brand awareness in a competitive market
Seasonal spikes in demand (Father’s Day, New Year, etc.)
High cart abandonment rates and low repeat purchases
The need to segment campaigns across different funnel stages

Services Used

Campaigns

To address these challenges, we implemented a full-funnel Google Ads strategy

Performance Max Campaigns

Focused on product-level performance and discovery to capture high-intent traffic

TOFU, MOFU & BOFU Remarketing Segments

Designed to re-engage users at every stage of their purchase journey.

Seasonal Campaigns

Custom campaigns launched for key occasions like Father’s Day and New Year’s.

Feed-Only Campaigns

Hyper-targeted to drive visibility for top- selling and evergreen products.

Cross-Channel Pmax

Ensured brand visibility across Google Search, YouTube, Gmail, and Shopping.

The Results

As a result of our strategic PPC efforts and new initiatives, we were able to significantly increase revenue while maintaining a highly efficient cost structure.

Total Ad Spend: SEK 2,165,822.12
Revenue Generated: SEK 8,102,196.95
ROAS: ~374%, reflecting a strong return on investment
Total Clicks: 340,666, driving substantial traffic to the site
Total Impressions: 26,492,263, ensuring wide visibility
Avg. CPC: SEK 6.36, keeping costs under control
Total Conversions: 24,425.33, translating to a high volume of successful actions

In addition to driving significant revenue and conversion volume, we were able to:

Achieve a 374% ROAS, demonstrating the efficiency of our campaigns.
Generate SEK 742,061.85 in sales from the Cross-Channel Pmax campaign.
Drive SEK 514,667.35 in sales with our targeted Father’s Day Campaign.
Produce SEK 499,858.63 in sales through BOFU Remarketing efforts.
Optimize Feed-Only Campaigns, achieving a ROAS of 260–284%.

Conversions

REVENUE GENERATED

ROAS

~ 0 %

Client Testimonial

"The results speak for themselves. We’ve never seen such a strategic and performance-driven approach to Google Ads. The campaigns were tailored to our seasonality and product dynamics, and we were able to achieve remarkable revenue growth within a few months. Truly a game-changer for our brand."

Marketing Manager,

Personalized Gifts Brand