Revolutionizing Fundraising Through Facebook Ads: A Charity Lottery Platform’s Digital Growth Journe
Revolutionizing Fundraising Through Facebook Ads: A Charity Lottery Platform’s Digital Growth Journe
How a multi-phase Meta campaign helped a Home
Improvement & Renovation brand increase visibility and
generate premium kitchen renovation leads across Vancouver
Island
98,145+
CLICKS
62%
LOWER CPA
26,814,632+
IMPRESSION
3.9x
ROAS
Client Overview
The Challenge
- Low Digital Awareness: The lottery model was new to many Albertans and required awareness-building.
- Seasonal Competition: Competing with other lotteries and raffles, especially during major holidays or other fundraising pushes.
- Trust Building: Needed to establish legitimacy and credibility quickly in a crowded digital fundraising space.
- Conversion Complexity: Multi-tier ticket options with varying price points created friction in the conversion path.
- Scaling Without Waste: Had to scale paid media efficiently while ensuring acquisition costs remained low and funds raised were maximized for charity.
Services Used
Google Ads
Attract higher-quality leads and boost your conversions.
Facebook Ads
Be where your shoppers are and drive more traffic and sales.
Youtube Ads
Drive foot traffic to your store and elevate your offline sales.
Graphic Design
Showcase your brand to boost reach and drive engagement.
SEO
Show your app to the right users and boost downloads and engagement.
Campaigns Executed
Awareness Campaigns
Geo-Targeted Campaigns
Conversion Campaigns
Testimonial + Impact Campaigns
Retargeting Campaigns
Giveaway Promotions & Member Rewards Campaigns
The Results
- 8,237,145+ People Reached across Alberta
- 26,814,632+ Total Impressions
- 98,145+ Link Clicks at an Average CPC of just $0.61
- 3.9x ROAS on Peak Jackpot Campaigns
- 62% Lower CPA than the previous year’s average
- +52% Increase in ticket purchases YoY
- +36% Membership Growth in the charity lottery club
Client Testimonial
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