My Personal Mentors' Lead Surge:
Transforming Outreach with Google Ads
My Personal Mentors' Lead Surge: Transforming Outreach with Google Ads
Drive 115M+ Impressions, 564 Leads & a SO.46 Avg CPO
564+
Conversions
$0.46
AVG CPC
5,148+
CLICKS
$4.20
AVG. COST-PER-LEAD
Client Overview
The Challenge
- Niche Target Audience: Focused on helping newcomers and immigrants looking for career advancement in Canada/USA
- Limited Daily Budget: Needed to optimize results with a modest CA$15/day ad spend
- Limited digital visibility beyond local communitieHighly Competitive Career Coaching Space: Competing against larger, established coaching brandss
- Required Quality Leads: Not just traffic, but conversion-ready individuals interested in mentorship services
Services Used
Google Ads
Attract higher-quality leads and boost your conversions.
Facebook Ads
Be where your shoppers are and drive more traffic and sales.
Youtube Ads
Drive foot traffic to your store and elevate your offline sales.
Graphic Design
Showcase your brand to boost reach and drive engagement.
SEO
Show your app to the right users and boost downloads and engagement.
Campaigns
Performance Max Campaigns
Lead-Generation Optimized Creatives
Targeting Based on Immigration Interest
Continuous Optimization
The Results
- 1,153,272+ Impressions delivered across Google’s ecosystem
- 5,148+ Clicks generated from qualified job seekers
- CA$0.46 Avg. Cost-Per-Click — well below industry average
- 564+ Conversions (Leads submitted via landing pages and opt-ins)
- CA$4.20 Avg. Cost-Per-Lead
- High Campaign Efficiency with steady CPL even on a CA$15/day budget
- Improved Visibility in a Crowded Market without increasing spend
Client Testimonial
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