Rejuvenating Beauty Bookings with Google
Ads: 25K+ Clicks & 3.5K+ Conversions for
Miami’s Go-To Aesthetic Studio
Rejuvenating Beauty Bookings with Google Ads: 25K+ Clicks & 3.5K+ Conversions for Miami’s Go-To Aesthetic Studio
with Precision Google Ads Strategy
3,591+
CONVERSIONS
$30,170.07
SPENT
25,310+
CLICKS
106,522
TOTAL CLICKS
Client Overview
Mela Beauty Studio is a premium aesthetic and wellness clinic based
in Doral, Florida, offering a wide range of services, from facials and
body contouring to IV therapy and lash treatments. Known for its
modern approach and client-focused experience, the studio wanted
to increase local bookings, brand awareness, and service inquiries
through paid search and smart digital placements.
The Challenge
- Operating in a highly saturated beauty and aesthetics market with many local competitors
- Limited brand recognition outside the immediate area despite offering competitive services
- Needed to scale bookings while maintaining a cost- effective cost-per-lead (CPL)
- Policy limitations and ad disapprovals across display and PMax campaigns restricting ad delivery
- Diverse service offerings requiring tailored messaging and segmentation
Services Used
Google Ads
Attract higher-quality leads and boost your conversions.
Facebook Ads
Be where your shoppers are and drive more traffic and sales.
Youtube Ads
Drive foot traffic to your store and elevate your offline sales.
Graphic Design
Showcase your brand to boost reach and drive engagement.
SEO
Show your app to the right users and boost downloads and engagement.
Campaigns
funnel:
Grand Opening Specials & Seasonal Promos
Search Campaigns
Display Campaigns
The Results
- 25,310+ Clicks Across All Campaigns
- 4.92M+ Impressions Delivered to Target Audiences
- 3,591+ Conversions Tracked from Leads and Form Submissions
- $1.19 Avg. CPC with Cost-Efficient Ad Spend
- $30,170.07 Total Ad Spend across multiple campaigns
- Campaigns achieved conversion rates up to 24% on specific service offerings
- Strategic segmentation enabled high CTRs of over 20% in branded and niche service keywords
Client Testimonial
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