Boosting Conversions for the Pet
Supplies Niche Using Full-Funnel
Google Ads Strategy
Boosting Conversions for the Pet Supplies Niche Using Full-Funnel Google Ads Strategy
Ads campaigns delivered 18,487 conversions
and over SEK 5.7M in revenue with a 327% ROAS.
10X
ROAS
26.5M
OVER IMPRESSIONS
5,879+
PURCHASES
$0.37
ATTAINED A LOW CPC
The Overview
The Challenge
- Scaling sales across a broad and diverse product range
- Managing campaigns within a competitive CPC market
- Navigating seasonal demand shifts (holidays, new launches, etc.)
- Limited daily budgets across multiple campaigns
- Low CTR on specific products that needed performance optimization
- Brand awareness was primarily limited to organic and social channels
Services Used
Google Ads
Attract higher-quality leads and boost your conversions.
Facebook Ads
Be where your shoppers are and drive more traffic and sales.
Youtube Ads
Drive foot traffic to your store and elevate your offline sales.
Graphic Design
Showcase your brand to boost reach and drive engagement.
SEO
Show your app to the right users and boost downloads and engagement.
Campaigns
Shopping campaigns to target users at every funnel stage:
Performance Max Campaigns
Remarketing Campaigns
Shopping Campaigns
Brand Search Campaigns
The Results
In under 12 months, the campaign delivered strong and measurable results:
- SEK 5.7M+ in conversion value generated from targeted Google Ads efforts
- 18,487 conversions tracked from high-intent traffic across key campaigns
- 233,000+ clicks driven through
- 7.5 SEK average cost-per-click, ensuring efficient budget utilization
- Achived an overall ROAS of ~327%, driving substantial returns on ad spend
- Reached over 21 million impressions, significantly boosting brand visibility in a competitive space
Client Testimonial
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Ready to Boost Your Pet Supplies Sales?
you’re looking to scale your pet supplies business or optimize your ad spend for higher returns, our
performance-driven strategies are designed to maximize conversions and revenue.
