Boosting Translation Services Across
Australia with Targeted Google Ads
Boosting Translation Services Across Australia with Targeted Google Ads
services provider generate 500+ high-quality
leads and increase brand visibility with strategic
Google Ads campaigns.
5.98%
CTR
3,400
TOTAL CONVERSIONS
500+
PHONE CALLS
1,750,000
TOTAL CLICKS
About the Client
The Challenge
- Highly Competitive Market: Operating in a crowded market with many established brands and manufacturers of pinball machines.
- Targeting Enthusiasts and Collectors: Reaching a dedicated yet diverse audience, including collectors, competitive players, and casual fans of pinball.
- Maximizing Conversions: Balancing large reach with efficient conversion of clicks into sales at a profitable cost.
- Budget Optimization: Maintaining strong ROAS while scaling ad spend across multiple Google Ads campaigns without overspending.
Services Used
Google Ads
Attract higher-quality leads and boost your conversions.
Facebook Ads
Be where your shoppers are and drive more traffic and sales.
Youtube Ads
Drive foot traffic to your store and elevate your offline sales.
Graphic Design
Showcase your brand to boost reach and drive engagement.
SEO
Show your app to the right users and boost downloads and engagement.
Campaigns
the Translation Services niche business goals. The campaigns included:
Search Campaigns (Industry- Specific Keywords)
Branded Search Campaigns
Focused on increasing visibility for
Translation Services, driving recognition
among prospects already familiar with
these services.
Localized Campaigns for Major Cities
Phone Call Campaigns
The Results
In just a few months, the campaign delivered outstanding performance:
- Over 45,000 clicks generated.
- 41,750,000 impressions reached.
- Achieved a Click-Through Rate (CTR) of 2.57%.
- Total ad spend of A$153,800.
- 3,400 total conversions, with a Cost per Conversion of A$45.14.
- Over 500 phone calls generated.
- The top campaign delivered a 5.98% CTR (localized campaigns for Sydney and Melbourne).
- The healthcare sector campaigns saw the highest conversion efficiency with a cost per conversion of A$18.90.
Client Testimonial
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