Cutting Through the Noise: Driving 6.8K+
Conversions & 30K+ Clicks with Strategic
Google Ads
Cutting Through the Noise: Driving 6.8K+ Conversions & 30K+ Clicks with Strategic Google Ads
Increase Conversions, Lower CPC & Maximize Local Visibility
6,829+
CONVERSIONS
£78,514.67
SPENT
£0.39
AVG. CPC
198,942
CLICKS
About the Client
The Challenge
- Highly Competitive Local Market: Vancouver’s barbershop and salon scene is saturated with new and legacy players.
- Multiple Audience Segments: Needed to reach men, women, and parents with distinct search intents and styles.
- High Cost-per-Click Sensitivity: Required cost-effective strategies due to limited local ad budgets.
- Complex Campaign Structure: Managing multiple audience segments and services across various campaigns.
Services Used
Google Ads
Attract higher-quality leads and boost your conversions.
Facebook Ads
Be where your shoppers are and drive more traffic and sales.
Youtube Ads
Drive foot traffic to your store and elevate your offline sales.
Graphic Design
Showcase your brand to boost reach and drive engagement.
SEO
Show your app to the right users and boost downloads and engagement.
Campaigns
audience and service category:
Local Search Campaigns:
Women-Focused Campaigns
Service-Specific Campaigns
Conversion-Focused Bidding
Dynamic Search Ads (DSA)
The Results
- 513,772+ Impressions across highly targeted local search terms
- 30,538+ Clicks generated to the booking and services pages
- 6,829+ Conversions including appointment bookings and calls
- 5.94% CTR indicating highly relevant keyword-ad-user alignment
- CA$1.39 Average CPC, well below industry benchmarks
- Multiple Campaigns Achieving Double-Digit Conversion Rates (e.g., Barbarella - Top Searches @ 29.4%)
Client Testimonial
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