Transforming Kitchen Renovation Leads with
Meta Ads: How a Home Improvement &
Renovation Brand Reached Over 172K People
& Drove High-Intent Inquiries Across Victoria

Transforming Kitchen Renovation Leads with Meta Ads: How a Home Improvement & Renovation Brand Reached Over 172K People & Drove High-Intent Inquiries Across Victoria

How a multi-phase Meta campaign helped a Home
Improvement & Renovation brand increase visibility and
generate premium kitchen renovation leads across Vancouver
Island

$2,876

SPENT

14

LEADS

430,913+

IMPRESSION

172,501+

REACH

Client Overview

This Home Improvement & Renovation brand specializes in custom kitchen design and installation in Victoria, BC. Known for its IKEA kitchen customization expertise, client-first approach, and high- quality craftsmanship, the brand has transformed hundreds of homes across British Columbia. As they expanded offerings through their Express and Bold kitchen ranges, the focus shifted to generating high-quality leads, building local awareness, and growing their reputation as a trusted kitchen renovation partner.

The Challenge

Services Used

Google Ads

Attract higher-quality leads and boost your conversions.

Facebook Ads

Be where your shoppers are and drive more traffic and sales.

Youtube Ads

Drive foot traffic to your store and elevate your offline sales.

Graphic Design

Showcase your brand to boost reach and drive engagement.

SEO

Show your app to the right users and boost downloads and engagement.

Campaigns Executed

We implemented a strategic Meta Ads funnel combining awareness and lead generation campaigns to drive meaningful engagement. Key initiatives included

Awareness Campaigns (Reach Objective)

To introduce the brand to homeowners researching kitchen renovations in the local area.

Lead Generation Campaigns (Meta Lead Forms)

Multiple campaigns using Meta’s native forms for smoother mobile lead capture and A/B testing to optimize results.

Category-Specific Lead Campaigns (Kitchen Cabinets)

Focused ads promoting specific service ranges (e.g., Express and Bold kitchen lines) to users browsing home improvement content.

Always-On Retargeting

To stay top-of-mind with users who previously visited the website or engaged with ads but didn’t convert.

Ad Formats Used

Static imagery, carousel ads, testimonial visuals, and short-form service overview videos.

The Results

IMPRESSIONS
0 +
LEADS
0
CPC
$ 1
SPENT
$ 1

Client Testimonial

“Delivering stress-free, stylish kitchens has always been our mission—but reaching local homeowners at scale was a challenge. Working with Magic Clickz allowed us to connect with serious renovation prospects and keep our ad budget focused. Their audience targeting, A/B testing, and constant optimization helped us generate real, qualified leads. Excited to continue this partnership!”
Design Manager,
Home Improvement & Renovation Brand

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