Niche charitable lotteries supporting healthcare fundraising play a vital role in funding critical healthcare initiatives—like pediatric care, medical equipment, and infrastructure upgrades. With guaranteed grand prizes often exceeding $500,000 and monthly draws including Early Bird giveaways and Member Sweepstakes, these lotteries engage communities and generate crucial funds. The client approached us during a record-setting May campaign with an ambitious goal: increase ticket sales, elevate reach, and drive donor engagement at all levels of the funnel.