Driving Doula & Lactation Leads
Nationwide for Meela Through Google Ads
Driving Doula & Lactation Leads Nationwide for Meela Through Google Ads
8,100+ leads and a 6.17% CTR for a fast-growing
parenting support platform.
$7,336.55
AD SPEND
1,085+
PHONE CALLS
9,664+
CLICKS
$23,245.73
TOTAL SPEND
Client Overview
The Challenge
- Needed to scale lead generation nationwide while maintaining cost- efficiency
- Highly competitive ad space in the parenting, maternity, and newborn care categories
- Required hyper-local targeting across multiple states to match parent-pro needs
- Had to attract both sides of the marketplace—expecting parents and qualified pros
- Ensure seamless tracking for both app installs and lead form completions
Services Used
Google Ads
Attract higher-quality leads and boost your conversions.
Facebook Ads
Be where your shoppers are and drive more traffic and sales.
Youtube Ads
Drive foot traffic to your store and elevate your offline sales.
Graphic Design
Showcase your brand to boost reach and drive engagement.
SEO
Show your app to the right users and boost downloads and engagement.
Campaigns Executed
performance-based optimization, including:
Search Campaigns with Long- Tail Keywords
Geo-Specific Campaigns
Professional Recruitment Campaigns
Conversion-Focused Bidding
The Results
- Generated 8,126+ qualified leads for doula and lactation services across the U.S.
- Drove over 45,000 clicks and 731,000 impressions, maintaining a strong 6.17% CTR
- Achieved efficient CPCs (as low as $1.37) and cost-per- leads under $7.40 in top-performing campaigns
- Scaled Meela’s visibility in key regions, supporting both parent engagement and professional onboarding
- Enabled full-funnel conversion tracking, from app interest to lead submission
Client Testimonial
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